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Two Amazon Sellers and a Microphone

What’s the Difference Between ACoS and TACoS for My Amazon PPC Campaigns?

Podcast / November 4, 2020

Kris and Dustin discuss two very important terms when looking at Amazon pay-per-click PPC data, ACoS and TACos.

See more of Dustin and Kris on our YouTube channel: https://www.youtube.com/channel/UCImqJsK7Ru_hC2ZLnBC_f_Q

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What is Amazon ACoS?

ACoS, or advertising cost of sale, is used to measure how well your advertising campaigns on Amazon are performing. Thankfully, ACoS is an easy enough formula to calculate. ACoS is calculated like this: ACoS = (Ad Spend ÷ Sales Revenue) x 100 For example if you spend $10 to advertise Product A and the advertisement gained you a single sale of $50, then your ACoS would be calculated like this (10 ÷ 50) x 100 = 20. So your ACoS is 20%

What is Amazon TACoS?

Total ACoS, or total Amazon cost of sale, is used to measure how well your advertising campaigns on Amazon are helping you generate total revenue. Thankfully, total ACoS is an easy enough formula to calculate. Total ACoS is calculated like this: Total ACoS = (Ad Spend ÷ Total Sales Revenue) x 100 For example, if you spend $10 to advertise Product A and the advertisement gained you a single sale of $50 but you additionally sold a single organic item at $50, then your total ACoS would be calculated like this (10 ÷ 1000) x 100 = 10. So your total Acos is 10%

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