These days most would argue that if you want to be successful selling on Amazon then you have to be running ads on Amazon. It has definitely become a “pay-to-play” game if you want to stand a chance against your competition. With 119,928,851 products on Amazon as of April 2019, there are literally millions of options available to customers. If you are not advertising, your product is likely buried in search results which means customers may not find it as easily. But Amazon advertising can be difficult, time-consuming, and expensive so many sellers are apprehensive to get started. This is where Amazon PPC optimization software can help greatly.
But what the heck is Amazon PPC and how does optimization software help? It may seem like it’s another convoluted, expensive, and frustratingly difficult piece of technology, but it doesn’t have to be.
Amazon PPC or pay-per-click is Amazon’s advertising system. Amazon has multiple advertising placements where sellers can promote their products or pages. These advertising placements can be targeted by specific keywords that are relevant to a seller’s brand, the products they offer, the words that describe the products, or a competitor’s brand. The ads are called PPC or pay-per-click because sellers pay for those ads based on a user clicking on the ad and being directed to the product or store, thus pay-per-click.
Amazon PPC Optimization Software
Amazon PPC optimization software is basically used to help ensure that your Amazon PPC campaigns are providing the best return on your investment. Using different types of technology, like machine-learning, Amazon PPC optimization software takes a lot of the tedious work out of running high-performing ad campaigns on Amazon.
Constantly optimizing your Amazon ad campaigns can take a lot of time, not to mention a lot of keen know-how, in order to get the best ‘bang’ for your buck. If you are not aware of how to properly structure your ad campaigns, it can end up costing you a bunch of money in the long run. Plus, you could be missing out on opportunities for sales if your ads aren’t showing up in search results because they are not optimized.
This is why using an Amazon PPC optimization software is advisable for Amazon Sellers running ads on Amazon. Not only will you save money on wasted ad spend, but you stand to save hours and hours by allowing the software to do almost all of the busy work for you!
Amazon PPC Optimization Software Options
There are so many options currently available for Amazon PPC optimization software it’s enough to make your head spin. Every software claims to be the best and is unique in what it offers. But how are sellers supposed to know which one to choose?
A good place to start is to decide what you are willing and able to spend on a subscription. Most Amazon PPC optimization software companies charge a monthly subscription fee to access and use the software. This subscription fee can range widely depending on the company. Some companies charge a flat fee per month, while others may charge based on how many products you are using the software for, how much you spend on Amazon ads per month, or what your annual or monthly revenue or sales are.
You should also consider what features are important to you in PPC optimization software. Some will offer automation, while others will still require manual inputs from you which means you will still be spending time working on your ad campaigns. Most offer some level of support depending on what tier you select. This support can be vital to ensuring you are successful using the software. Without proper support, sellers might be confused on how to best use the software and not have the best experience. If you have the means, finding an Amazon PPC optimization software that offers a managed account tier can be extremely beneficial because you’ll have Amazon experts handling your Amazon advertising for you. This option can be somewhat expensive depending on which company you are looking at, but it can be worth the expense in the long run.
Why Sellozo Is Different
This is the part where I tell you that Sellozo is the must-have tool for all Amazon Sellers. While the team here at Sellozo truly believes we offer one of the best tools for Amazon Sellers, we are humble enough to admit that we aren’t the best option for everyone. Some sellers may not be ready for advertising, and since our ad automation and optimization is our bread and butter, we recommend sellers who are not ready to run ads come back to us when they are ready. Other sellers may be ready to run ads but don’t have their product listings optimized which will inevitably lead to their campaigns having less success.
With that said, Sellozo was founded on the premise of helping Amazon Sellers grow their business. Sellozo’s Amazon PPC optimization software aims to help sellers save time by automating the tedious and time-consuming tasks of running Amazon ad campaigns, like finding negative keywords or high-performing keywords. Sellozo also has a kick-ass Optimizer that helps sellers see a 70% increase in ad profitability on average.
We have created revolutionary tools, like Campaign Studio and the Sellozo Repricer, to help Amazon Sellers be as successful as possible in all aspects of growing their Amazon business. Our team is dedicated to making each Amazon Seller that signs up with us reach their goals. Through our Expert Support team, sellers can get help from experienced Amazon Sellers that know how to solve problems because they have faced them themselves. When sellers can’t help from Amazon, the Expert Support team at Sellozo is ready to lend a hand.
No matter which software you choose, make sure you’ve researched your options and chosen the one that best meets your needs. If you want to try Sellozo, you can sign up here. We’d love to help you grow!
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