Tips For Selling On Amazon – Kris and Dustin are joined by another Amazon Seller, Andri Sadlak
Andri went from losing over 35K to selling 150K a month in 1 year. He recently sold his business for HALF a MILLION and shares how he did it!
Listen in as Andri shares his story and gives his tips for selling on Amazon.
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Tips For Selling On Amazon
– Hello, everyone. Welcome to episode 68 of Two Amazon Sellers and a Microphone brought to you by Sellozo. Today, Kris and I have a great guest on with us. Andri Sadlak, how are you doing Andri?
– Hey, doing great, thanks for asking. Thanks for having me Dustin and Kris.
– You bet, we needed to make a subject title sometimes like put three Amazon sellers and a microphone today.
– Yeah that’s right. Today we do, we’ve got three on here and this is sort of a first for us to talk to somebody who’s a seller. You are a seller on Amazon. Well, we’ll talk about how you exited and sold your business but yeah, we’re just excited to hear your story. I think we all know as Amazon sellers there’s ups and downs, Kris and I have talked about it, but you’re a success story, so we’re really excited to sort of dig in and learn about you and your business and what you did. So thanks. Thanks again for joining us. This is going to be a lot of fun.
– Absolutely. Thanks for having me. Yeah. I’m excited to share.
– Well, why don’t we just start with the basics? How did you get into the Amazon space? When did you start?
– I was working the nine to five job at that time and I think it was like 26 years old. And I was thinking to myself, hey this is not really the life I want to live. So started looking around my network seeing who’s experiencing more freedoms than I do. And for me, being from Europe and moving to North America it was wild to see that people spent two to three weeks vacation a year. I wanted more freedom than that. And I basically started talking to people who already lived that kind of digital nomad lifestyle, that they were traveling and running their businesses from anywhere from like living that laptop lifestyle, and asked them, hey, what’s happening? Well, what are the trends? What do you see as a new emerging thing that I could look into? And they introduced me to someone who was already selling on Amazon, putting near that time. But I had a opportunity to talk to someone who’s real who was actually doing this. So at that point, something switched in my mind. I kind of grasp the idea and I was like, okay, I understand how it works. My parents are actually in the retail business. So it was similar. The only difference basically is you do this online which to me was amazing. That’s what I needed right? So that’s how I started. That person was kind enough to share with me everything they knew. So I started researching products, probably spent like eight or nine months researching everything way longer than I would recommend, but I was such a perfectionist. I wanted to launch something that’s the best in the world, which kind of worked out well down the road. But it did take some time for me to find the manufacturer, perfect the product and stuff like that. And then in 2017, it was December. And for the products I chose, which is scratch off maps that’s a really good time to start cause it’s Q4, it’s a giftable product. So summer 2017, I flew to Austin, Texas to meet for the first time ever in person someone else who’s in that business, on the capitalism conference. And on that day, first day of the conference I had my very first sales and the rest is history.
– That’s a great feeling that first sale on Amazon.
– It is, it’s amazing.
– I mean I just constantly refreshing your app. Can I see the sale? Is there another sale and yeah, that, wow. There can be freedom in this business. I just made money. I mean, it put a lot of effort in, but I made money.
– Yeah. Somebody trusted me enough product.
– Well, you mentioned something like that. You wish you would have done that sooner. Like you took seven to eight months to find a product, I’m in the same boat. I think dozens of us are in the same boat too. Like, we just wish we would’ve done it sooner. We got too caught up and trying to be perfectionists and trying to get the right product. So if you’re in selling right there, you’re thinking about selling Amazon, just gets started just pick a product and you’ll figure it out.
– Absolutely. Yeah. It’s the numbers game. The sooner you start the better basically because you’ll learn how it works sooner and you’ll be like, Oh now I understand, this is what I can do better now.
– Yeah. You’re exactly right. You’re going to make mistakes. So the faster you get going, you can get those out of your system.
– Figure it out. So this was 2017 was when you, is that right?
– 2017, yeah. I think you were cutting off a little bit. December, 2017 I had made my very first sales
– And then so take us through what happened after that. So you have for a sale then just explain where it went from there.
– In the beginning, it was surreal to refresh that app and see that I’m in this boardroom working in that office job. I was in real estate development world, wearing the suit and pretending to be super busy and important. And I am actually making more money from this online gig in the first months of doing this than I’m making in this day job which seems to be quite a good reputable job. So in the beginning I was like, hey, I know nothing about this and it’s working somehow. I don’t understand this is analogy of my niche at that point very much, but it was still a great proof of concept that made me learn as much as I could every single day. So it would show up in the office like 6:00 AM, around eight I would have to start my actual work. And until 4:35 I’d be doing the day job, and after that up until like 11:00 PM I would still be working on my own thing. And that was like month after month after month after month and in the first half a year or so, I had an interesting event that kind of made me who I think I am now. And that event was a big failure, which started with a big file because they reached 20 K sales amounts in the first probably like four or five months. So to me, it was like, hey, it’s working. If it continues growing like that, I’ll be able to very soon quit this job and probable. Cause if even if it’s like 10% margin that’s already decent for someone who lives in the world of Canadian dollars, which are cheaper right? So for me, it was pretty cool. But within weeks of that event of crossing the 20 K I remember celebrating that with my wife in a Greek restaurant. I got laid off. So my employer said, hey, we don’t need you anymore. We’re doing this restructuring whatever, we’re done with you. And then one was like, Oh I’m so happy that I started this business a little earlier. But weeks after, I start receiving one two-star reviews from people and also emails, way more emails than ever saying that my scratch-off map does not work. They can’t scratch it. And in the beginning it was like, Oh, maybe there’s I don’t know, two or three units that people open up, there’s something wrong. Maybe they don’t understand how to do this. I don’t know. But every other day I was getting more and more of these one, two-star reviews which everybody sells and Amazon knows how big of a deal that is. It’s impossible to remove. And emails people saying, hey, there’s something wrong, can I get my refund or whatever, a placement. I was like, Oh, there’s a real problem. What do I do? So I recalled all that inventory that I had in multiple warehouses, all over the States to a warehouse that I could use like a 3PL service in New York. They looked at the maps, they open up, scratch them, record videos, showed me how they perform. So to make the story short, 10 to 15% of that inventory was not usable, would not perform as it’s supposed to. And you only know that once you try it. So if they try it and it’s okay, they can’t wrap it back up in the tube and send back to Amazon cause its already used. So in other words 5,000 units that I ordered went to garbage and didn’t really fully take responsibility for that they were like, Oh, it’s probably something with shipping maybe container got overheated or something, but it was not the case. Cause like we sell it in places like Phoenix, Arizona all year round and nothing ever happened before right? So it was, yeah, it was a real problem with the process, maybe the paints they use or something that. To this day, they didn’t even tell me what it was. But basically I knew that point, if I continue this, I need somebody else. I can’t trust them. You know? And that wasn’t in Europe, that was in Ukraine, my phone country. And the reason I went with them was they were much better quality-wise than Chinese. So at that point I had to make a decision whether I need to look for a new job and restart it or just I don’t know, give up with this business altogether. And I was in that limbo probably for a day or two while I was waiting for this inspection results. And I think what kept me going was my community. Cause they built a Facebook community for that brand, called it, traveling civilization, which kind of rhymes with the name of the brand travelization. And people knew me. They knew that I was selling these maps. I created them. I was behind the brand. I wouldn’t hide from anyone when I’m selling, like everybody knew what I was doing. And that point I was like, I can’t let them down. I can’t let them go and buy this low-quality Chinese products. I need to fix this and get back on my two feet. So that’s what I did. I took a line of credit. The bank didn’t know that I lost the job yet. And I reordered everything for Q4, cause Q4 is big. So my goal was to have it in stock by the end of November at the latest. In the meantime, I developed a proper quality inspection process with someone local, like infrastructure is not there in Ukraine. It’s not like China can just call in someone. Hey, you did quality inspections. Can you do it for me? People don’t manufacture stuff in Ukraine. So I had to train someone who was pretty much saying, yeah I can do this. I can throw this out. Not someone who’s done it before. And we developed a process for the manufacturer to make sure nothing like that can happen in future, super rigorous inspection process way better than anything I’ve done later on in China. And in December, I think around the end of November, early December I already had my new batch in stock in Amazon warehouses but I was already in Bali at that point. So I sold my town home to pay the loan, whatever borrowed for the bank. And I had some cash saved in order to grow in case it doesn’t go well. But since I sold my town home, I was like, Oh do I want to rent something, signed this one year lease, or do I want to try and live the digital nomad lifestyle. Which was the reason I wanted to start this business in the first place. So that’s what I did. I flew to Bali and I kept managing it from anywhere Southeast Asia, then Mexico, the United States. Yeah, that was a fun year.
– There’s a lot of stuff there to uncover.
– Oh my God.
– Yeah. So you lost 5,000 units. That’s just a lack of doing an inspection. So looking back on it, you would probably get an inspection now and all your products just to be safe. And then, so you transitioned to a Chinese supplier, I’m assuming, right? Instead of using Ukraine supplier, is that correct?
– No I kept the same supplier in Ukraine. We just implemented proper quality inspection. Later on I switched to a different manufacturer as soon as I found a good one still in Ukraine because their technology is just way better for the products. And also another thing that I should mention that the reason I kept it in Ukraine was, I had that competitive advantage with my products because it was not made in China. And that was me being able to make world maps that are United nations compliant not Chinese government compliant. In other words if I were to make this maps world maps in China, I would have to change the design to show Taiwan is Chinese, Hong Kong is Chinese, and think South China sea outline in a weird way to make sure no one’s confusing that this is China. So stuff like that. And if I make it in other places that don’t care about us that don’t have those regulations, they don’t want to please Chinese government, then I can make it United nations compliant. And that’s what I did. And that was one of the features of my product compared to others.
– How did I not know that.
– How interesting.
– You learn something new every day when you’re in this business, but I can totally see that. There’s no way the Chinese are gonna let maps come out represent their interests.
– They would find the factory. So that’s why factories were super adamant about it.
– I’m going to have to look at some apps around my house and see what they look like or they’re manufactured. Okay. I’ve got some questions while we’re in this stage right now of your journey. When you said you had these negative reviews that were piling up from the poor quality on some of these. When you got the new shipment in and you got everything, the quality up to where you wanted it. Did you launch a new listing or did you keep it on the same listing? And then the reviews took care of themselves?
– I did keep it on the same listing. Yeah. I think close to a hundred reviews at that point. So it didn’t make sense not to use it moving forward.
– And then did you go back to the same Facebook group and say, hey, I got the product fixed, come back and buy it.
– Yeah. I basically shared everything that was happening. I was like, hey, this is where I’m at. This is what happened, I lost the job. I have this issue. This is our problem and we’ll fix it. And as soon as it was fixed, I let everybody know that, hey the new batch is in stock. We took care of the problem, it can not happen again. And people rushed in for December to buy gifts.
– Wow. That’s unique. Did you start this company with an idea to sell it or were you just starting to, just to sell on Amazon?
– I started to pay for my lifestyle suddenly. I didn’t intend to sell it in the beginning but I liked that option. I knew that it’s possible. Like I was following Ryan Moran, as you mentioned before and I’m fairly close with him now and he’s all that he says that you can scale it and sell it. And that’s when you get the big payday, that’s going to change your life. So I knew that it’s an option, but I didn’t plan for it in advance just the last, I don’t know year or so before I sold it. That was kinda my goal.
– Let’s talk about the period between, okay. So once you got your quality control right up until you made the decision, just during that period your business to grow it, did you add new products or did you stick with this main, main product? How did that work?
– Yeah, so I quickly figured that, that one product is not going to change my life. So I had to think of other things that my ideal customer wants. I knew that fairly quickly, I figured that the most frequently asked question is how do I frame this map? So I looked into both the hanger frames and pull the trigger up until like year and a half before I sold the business, which definitely was the right decision to add that product line. So post the hanger frames are just like four pieces of wood with magnets in between two pairs basically two at the top three at the bottom. And any lengths of the poster can be framed that way. It looks pretty vintage, nice minimalist clean. I like that. And for me, the reason I didn’t want to launch it earlier was I struggled with my two products. It was hard for me to comprehend how do I stand out and compete with the existing Chinese sellers that have like thousands of reviews, right. But people kept asking me, hey, how do I frame this? I was like, okay, I’ll have to try at least. But in the meantime I launched other maps. One of the maps that are launched was the United States national parks map, which was basically the result of me being active in my travel community. I kept growing that Facebook group. And by the time I sold the business it was like 6,000 people and it was pretty engaged. So it was very, very helpful because when I was working on the new map, for example a lot of them had already purchased the world map for me. So they knew what to expect quality-wise and I was like, okay, you guys traveling to States as well. Why don’t we create this map that can highlight all of your travel memories from the United States? And I’ve seen some of these maps made by my competition that look shitty, the design wasn’t really good. I asked them, hey, what would you want to see in this map? And people commented, hey I want to see flags for my States, I want to see landmarks but I don’t want these clunky drawings that look funny. I want it to be super clean the way you did the world map. So I kept showing them images of what I think should be done. So basically I hired a graphic designer. Who’s also a cartographer and we developed the design with him. And every time there was a major update, I was sending it to my Facebook group and asked them, hey, what do you think? Would you change anything? So together with that Facebook group, we develop that new design, which I believe is the best product I’ve ever developed myself so far. It’s super, super advanced compared to anything else on the market still is. And anything that would change would quickly be updated like the map of what was it? I think it was Missouri, some other state updated immediately, you know? There’s something about the mountain names or something like that, updated immediately. So we were the most outdated and the most comprehensive all the national parks were listed at the top, also on the map, landmarks listed on the side, super clean the guy who’s doing this professionally has master’s degree in geography and does maps for living was the designer. And another person who was like super high quality illustrator was kind of helping with the overall looks. So it looks nice. So as soon as that was ready, I would like tell them, hey, because you helped me here’s 10% off, if you buy it by whatever date, like a week or so. And as you know Amazon allows when you bring traffic to Amazon. so they will do whatever we ask them, search this way, buy it, apply this code. And that code was probably just a little incentive, but most of them would still buy it because they felt like they’re part of the journey. They created that map with me. Right. So, yeah. That’s the best thing about building a community, I think
– That’s really cool. And you can tell, Dustin you can tell that he’s really into it. You’re really involved with it. Like you knew it was gonna update you had to get the updated version. It wasn’t a map you threw up on there and sold it. You were constantly getting updated. How did you build the Facebook group?
– First I started like, before anyone even had the first product, the world map, I had started just it just by inviting my friends who loved traveling. Everybody who I knew was like almost everybody loves traveling but everybody I knew who would be engaged, I add to the group. And as I was growing, I would, from time to time would ask them, hey, even personal message. I would ask them, hey, would you invite someone else who would enjoy being a part of this community who would see value in this? And it kept growing that way. Every day would consistently post something from time to time I would remind everyone that I allow growing it and they should invite others who would appreciate being here and having fun together. And also I was part of other travel communities on Facebook, myself. So I’ve made some online friends that way. Some of them, I edit friends as well and then invited to my group. Some of them are just messaged them for whatever other questions they had. Let’s say recommendations about traveling to a place I’ve been, I’ll be like, hey, I also have this community I’d love for you to be a part of it. So slowly, slowly but surely I would grow in that way organically. And I think in the beginning when I launched my very first product was maybe like six to 700 people, first year already like 1500. And as I kept growing it, it was growing organically because everybody who would buy my product would also get their reminder. So inside every package there would be little inserts saying that, hey we have this community, it’s your free bonus, you can ask for recommendations and look for ways to travel cost-effectively because of this friends community. So there was a QR code and a link in the beginning of that was just it. So find us on Facebook. But later I developed a many chat sequence with a freebie built in and nobody knew what the freebie was until they tried. So the freebie was, first there, two freebies. The first freebie was an ebook. So really nicely built have read about 24 and Epic hikes in the United States. So I knew that’s something people look for all the time. Like what did I do while I’m here? So that was done super well. I’m pretty proud about that little product that was basically a lead magnet. People were saying that, Oh, you’ve done a really good job. It’s super helpful. I’ll go to this place because of the information you shared. And then the second freebie was to join the community so people could share their stories, their pictures help each other, find good deals and traveling and stuff like that. So that way the community kept growing and more of the members were they actual best buyers? So the brand is about, they would buy again, potentially. So that’s how I was growing it.
– I like.
– And that’s how you do it.
– And I love everything about this story because I mean people talk about, what products should I sell? What should I do? You created a community that helped you build your product. I mean, and then they were so invested in it that became your initial buyers. I mean this is such a great strategy. I think a lot of people could really learn from that type of tactic. And it’s also something you’re clearly passionate about. So when people put a face to a product or a passion to a product, it really can resonate. And they want to support you. That takes grind.
– Oh yeah, a lot of work.
– I mean like, Oh, here’s what you do, you start a Facebook group. You were every day engaged in conversations on that Facebook group.
– I liked the community, that was probably the biggest hack. I’m one of them, right? I’m a global citizen, I love traveling. For me it was like hanging out with my friends every day. So it was not something I felt like I have to do. It was natural.
– It’s such a good story. So that propelled you. So from this point on, did your business just started growing and then what, you became interested in the prospect of exiting.
– Yeah. So then in 2018 I think it was the biggest year for me. I started working with mentors and I started my mastermind group with a few friends who were around my level, and all of that kind of complimented each other and made me focus on purely scaling. So it was okay, what else can I do? What are the products? There was like smaller size world map different colors of the background of the map two in one world in US as a gift able option. Then I was like, okay, I keep looking at these frames. I should launch that as soon as I can just to give it a try. So I never regret. So did, and the way I approached It was also, how do I make it different? Because obviously we’re playing on this platform that has a lot of organic traffic. That’s not common from my audience. They don’t know who I am. So you need to show that care and that a unique advantage through the means of Amazon as well. So for me, I figured that a lot of people were complaining about those frames, not holding well. So for me, I was like, okay I can be the strongest magnets one. So I can be the one who holds the thickest posters no matter what they put there, it’s going to pull it. So I reached out to manufacturers and asked them, hey, how can we source the strongest magnets so it’s going to hold any bolster? So they did. And also images wise, I think most, if not all of my competition was Chinese, which a lot of sellers know that most of them don’t do branding well. So images are not highest quality. And for me that was probably the biggest advantage of my listings. I hired models, I hired proper photographers. All of the models were the same, all across the board for my product. So if someone looked at one of my products they looked at another one, they’d be like, Oh I’ve seen this before I recognized his face. And even my face and my wife’s face just cause I know that it helps when there’s a family business and you put your face there once on each and every listing, the add eight plus content, I would be there sharing my stories, saying, hey we started this business from the passion of global citizenship and traveling. And also my parents happen to be entrepreneurs in the framing space too. So I kind of connected that to me continuing the family legacy and creating these frames for posters too. And quality also is something I’m always super particular about probably after the event, when I lost over 35 grand. So sometimes I’ve been doing like two or three quality inspections with the frames until I was happy, you know? And the manufacturer quickly learned that it has to be the best. So that helps as well with the reviews and everything. So yeah, that here 2018, beginning of 2019, the entire 2019 I was only doing this. No other distractions just purely scaling this business. And then early 2020, I was like, okay. I feel like I’ve done the maximum I could, so everything I could think of to scale it further I’d have to either keep adding more products meaning making it more complicated. Because at that point I will already had, I think, 12 skews so different sizes for the frames, different maps or I can go to other marketplaces which also requires a lot of diamond due diligence like getting these VAT stuff to sell in Europe and all of that, which I was not very excited about. Cause I love marketing stuff. I love building the relationships. I don’t really like technical stuff very much, even for PPC I would hire someone because I was like, I know the basics enough to hire the right person, but I need to look at all these numbers all day, every day it just drains my energy. So it was like okay, everything else I can do to scale this with drain my energy. Should I try and list it and see what people offer? So that was my kind of decision making process because I wasn’t that passionate about it, about scaling. So the community wise, yeah. I like the same people, I’m still a global citizen. I still love traveling, but I was like, okay I can see that I’m already looking on in other directions. I’m already learning about health stuff. I’m already trying different foods and different supplements and stuff to improve my sleep and all of that. So I’m like, okay. I feel like my passion kind of switching from traveling a little bit. Why don’t I capitalize on that? But for me to do that since all of the money’s in the business I’d have to exit. So I started talking to brokers, I got a pretty good feeling that he can sell. Then in 2020 was quite a roller coaster too because March made me question all of that. I think around mid to end of March it was one of the worst months I’ve ever had. And at the time I remember messaging Ryan saying, Hey I think I’m done with this business. No one wants to travel anymore.
– Oh yeah.
– Yeah. But later like April was already better much better than May was better than April and every month in 2020 kept growing like crazy. I guess people just learned that they can buy everything online and they started buying and since my products were not necessities to travel but more home decor items and people miss traveling very much so especially like I talk to people in my community and that was the main topic at all day or a day. When when do we travel again? Who’s traveling now. So I knew that it’s not that like people are not giving up traveling forever. And the sales trends were proving that point. So I was like, okay, it’s growing faster than before. I’m probably positioned for exit better than ever. So I decided to less them.
– And what month was that? Like middle of 2020.
– Yeah. I originally listed with one broker and I didn’t get good interest there. The offers I had were not what I expected. Would it make sense for me to proceed and also the process kind of makes it difficult because as soon as you sign the letter of intent, you’re off the market. So then I listed with another broker later on in October, early October and within a few weeks I already had like lots of calls scheduled. I think first week I already had like 10 calls scheduled the interest was there. Like I can see that it’s still there. Like multiples are growing. And I was probably in the beginning of that wave. So the size was not huge because like I said it for half a million, so a lot of people can afford that in my case, that was a private sale. So it’s not equity firm, but just a family who bought it. And there’s a lot of interests. Many people look at different asset classes and they’re like, okay, there’s something where the stock market and it’s hard to get into it right now. And it’s kind of risky, there’s something weird happening with real estate is growing like crazy because of low interest rates. The ratio like the ROI is not there anymore. For many people, many cities, you know? So a lot of people started looking at alternatives and since all of them by then tried buying stuff online they’re like, Oh, e-commerce yeah, yeah. I can understand that. I can run something like that. So I basically had to teach the new owner how to run the business. And I’m glad he was the one who offered. Cause he’s really a good guy to continue scaling this brand.
– That’s amazing. So you, as part of your package you offered to train on continuing the business.
– They can expect that with the broker sold it. I think it’s 45 days of support after the closing date and they also have two weeks of inspection and they call it. So in that time you transfer all the access everything you know about the business, answer all the questions. So that was pretty much enough after that. They only had a few calls with me, and from then on last time I talked to him was like a month ago and that was more like catching up. Hey, here’s what’s happening? November was this growth, December was like I think 250% growth compared to last year January 50% growth in sales compared to last January. I was like, congratulations, it looks like you’ll get your money back sooner than you expected.
– And where are you seeing multiples of Reddit right now? Two and a half to three is pretty common. But where did you see the multiple app?
– Well, for me, they calculated based on trailing 12 months at the time I got the offer. So it was 335 X of the trailing 12 months seller’s discretionary earnings. So all the profits in the last 12 months but I see that going up and up and I feel like if I were to keep it for a few more months, I’d sell it for much more. Higher multiple, and overall more money. My buddy just sold like a month ago around the same scale of the business, but his multiple was already higher. So if you got a little more and no community whatsoever very simple business, purely Amazon MBA. So it wasn’t even comparable. So I see that multiples are going out right now and I expect that to continue so in 2021, 2022.
– What happened to the Facebook group?
– Well, they manage it now, the new owner does.
– Okay. Okay.
– I think that’s part of the package also?
– Yeah. All the business assets. I think my forests are still there. Like my picture holding map and frame and everything. Everything is as it was, it’s still there on Amazon and in in the social media accounts, I don’t know if they plan to change it. Like, I didn’t mind that because I know that some people buy because they have had the trust through me. Right. So that’s still there. Maybe some people still think it’s my business but I don’t know. I don’t mind it cause I know that it’s the best quality in the world.
– And then I got to know what was that feeling like when you got that check? And it was in there.
– It was great, it was expected because it takes some time, so many conversations, all this migration and everything. So you kind of get used to it by the time you receive the money. But then when I received it, I was like, okay, it’s like, I’m done, it’s not mine anymore. That was hard because I was so involved in building that community and being part of the brand. So the next few weeks I was kind of getting used to not being involved. Then I started missing the everyday grind, which I still do. But probably like months or two after I got my paycheck, I was like, Oh that’s not really that much money. It’s like, I live in Vancouver. You can’t even buy a crappy condo here for that much. So for me, it was more like, hey you got to proof of concept. You know how it works, you know what it takes now go somewhere more competitive where you couldn’t have before because you have a little bit more cash to risk with and do it all over again. And with the next brand, I don’t plan to sell it very soon. I’d like it to be my more like my life legacy, something I can scale for the next five to 10 years, maybe even more. And if I exited and when I exited it, it better be something huge something that I wouldn’t have to work after that. And maybe something that would lead me to helping others on a bigger scale.
– It’s an amazing story. I mean, I think for everyone listening, I mean, it’s inspiring because you could have quit when you lost that money. And I think there’s a lot of people in that situation right now who could be listening. I’ve been in that situation where you’re like, okay, I mean I’ve invested all this money all this time. I’ve got these people coming out of nowhere leaving bad reviews I’ve got and it seems like everything hits you. And you’re like all these things and you could give up, you just plowed ahead. You’d made a decision. You said it was like a day or two and you were in limbo for a day or two. And then you just said, all right, let’s do it. And now positions to where you can do it again. But with more capital, I mean, that’s really, it’s an amazing story. One thing I want to touch on, cause you mentioned it before you talked about the mastermind group. What impact did that have for you to network and decide, Okay, I’m all in, so now I’m going to network people that are in this with me because Amazon it’s a lonely business.
– It is.
– Doing it and I think that’s a mistake that I’ve made personally we’ve talked about before. Is I tried to do it all and I didn’t surround myself with people early on. What impact did being in that mastermind have for you?
– Oh, huge. So the way I started was more like, hey, I know you and I know you and I know you and you’re selling Amazon and you’re around where I’m at. And all of us, we want to scale and grow. Why don’t we have weekly calls and we commit to working on our goals. So it was very rough, very simple. And the thing I think was very helpful was making it impossible not to achieve the goal. So there was an incentive that we built in. If you don’t achieve the goal you set for the week you pay 50 bucks to a charity and now to send the receipt into the group chat, then achieve that goal again. Cause we all kind of help each other. So we make sure the goals kind of make sense for what people are working on. Then you send a hundred bucks next week to the charity. And if for the third week you come to the call and you’re like, Oh, I still haven’t achieved that goal we’ll probably say goodbye to you. So you kind of have to achieve the goals. So we only set realistic goals that way and you definitely do whatever it takes to make it happen. And that incremental progress systemized was probably the biggest impact on my work ethic because it’s very hard when there’s no boss no one’s watching behind your shoulders making sure you’re doing something, it’s very hard to stay accountable. So that group kind of fix that issue because we were helping each other. So it was definitely like a natural brotherhood that developed there. We wanted everyone to succeed but also it was more than just that desire was also the monitoring center that kept everyone going. So yeah. Now I see so many people ask me about it that I decided to create like build a structure into something scalable and make it available for anyone who wants to join. And anyone who will also has the right values. Cause there’ll be interview based. We’ll make sure we are aligned in the goals and values. And if someone likes that there’ll be paying something that pretty much anyone who’s already selling can’t afford to create that system that would make it impossible not to progress every day. Cause I feel like in this business, persistence is important. Like I had to go through my stage of persistence and sacrifice, but also consistency. If you don’t do something every single day, like every single day, you’re not going to progress. Like doing something in an hour a day is way better than working like 10 hours to the weekend. It is just way better. Like it’s human nature. If you don’t do something everyday you don’t grow that fast. And if you don’t grow that fast, somebody else will, like your competition will, your customers will just go to someone who takes care of them better. So I feel like that mastermind was a big game changer for me because of all the systems were built.
– It’s so true. It’s that add 1% to every day and it compounds if you can do something. Just something little, what can you do? And that just propels you forward. You are spot on that. You don’t have anybody looking over your shoulder accountability, that sounds like that’s what happened with that mastermind group. Is that you set in place accountability to achieve what you want it to, because it’s your goal and you want to it’s very easy to, like you said it’s to be dealing with PPC all day and digging through there and pulling up these reports is that, but if you’re if your goal is, hey I want to improve my PPC perform, then you do it.
– Yeah someone from your group can help you too. Because if you’re around the same level you have similar goals and similar challenges you’re going through. But at the same time, you know more about certain aspects of this business than others. Maybe you tried something only a week ago but you already know that and you have to share. So that, that was super helpful. Like sometimes I would come to the call saying, hey I’m not sure what to do. Like, this is what happened, I don’t know. Like, let’s say my PPC is not performing if we keep talking about that example and someone else was like, Oh, I just tried video ads. That was probably like one and a half years ago. So there was super new, you should try video ads to help you. You already have your videos in the listing. I’m like, Oh, let’s do this. So I did. And like performance was way better. And if they didn’t tell me because we wouldn’t talk otherwise I wouldn’t have tried. Right. So all of those small things that you can do on a weekly basis because of that common intellect that you share, all of the experiences that you share helps you not only stay accountable, but also set higher goals. And that way you progress faster.
– Absolutely. It’s true. I mean, you’re exactly right. And I mean, Kris and I talk about this all the time. When we decided to start this podcast, I mean, just since we started the podcast, talking to people every day in the space, it’s like so many opportunities opened up. We know so much more. I mean, there’s no way one person can understand everything or even be aware of the new features that come out. I mean, even little stuff like when they put the review request button inside your industry, I mean, it was out a month before Kris told me, and I’m like how did I not see that? It’s like I’m in there every day. And there’s so many things that being a part of a community are amazing. Well, I mean, I just love it because your story should inspire people who are looking to do this. I mean it’s inspiring in two ways. One is you did it. Okay. So should see that and they can do it, but also grind and really go for it. And that’s what it takes. Anybody who tells people that it’s, Oh, it’s, it’s the gold rush. You can just throw products up on Amazon and make money.
– No, no.
– But it’s work that pays off and you create an asset that you’re able to sell. Amazing. Just real quick, anybody who’s listening right now and they want to get in touch with you or learn more about your mastermind or be interviewed how can they get in contact with you?
– Sure. Probably the easiest way is just my name andrisadlak.com. That’s where I keep everything I work on. And any social media, I’m pretty active. I love sharing, I love hanging out with other entrepreneurs. So Instagram is probably where I post daily, Facebook I’m pretty active too. So anything that feels native I also started my YouTube channel recently which committing to scale and posts more. So anywhere you feel like you enjoy communicating I’m probably there, even clubhouse I enjoy that platform a lot now.
– Us too.
– Well we were just talking about that we love clubhouse and we’ll have to start railing to get you in. Well, let’s talk off there.
– Maybe we should do something together and I’m down. So yeah, andrisadlak.com. So A-N-D-R-I-S-A-D-L-A-K.com or any other social media should be a message. I’m happy to chat.
– Amazing. Well, I encourage everyone to do that. They should follow your content you’re putting out. They should reach out to you about your mastermind. If that’s something that they’re interested in. Thanks so much for coming on with us. I mean, just the story. I think everybody should hear other seller’s stories so that they feel inspired. They feel they can pick themselves up when things go bad because when it goes bad, it’s a bad feeling. And there’s nothing like losing $35,000 and they’re like, Oh, like I do.
– And that will happen.
– It’s part of the game.
– It’s definitely part of the game but can’t thank you enough for coming on. We’ll have to get you back on. Maybe we’ll talk about some new topics. Talk about, more about what you got going on in the future. Sounds exciting. Your new launch, but thanks again. I really appreciate you coming on and everyone who’s listening. If you like content like this, which you should this was super inspiring. You can follow us on the Facebook page. Sellozo page on Facebook. Sellozo on YouTube as well as the page on LinkedIn. We go live every day with this content. So make sure you liked those pages so that you can see more of this and turn on the notifications, so you get notified when we go live. Also, if you’re listening to this on the podcast, make sure you subscribe, leave a review if you like what you see because we’re at this every day. Andri, thanks so much for coming on and we’ll get you back soon. All right.
– Thank you Kris. Thank you, Dustin. You’re amazing.
– Alright. Have a good day, everybody.
– Thank you.