OCTOBER 16, 2020
Happy Friday, Sellers!
So, how was your Prime Day? Did your sales meet your expectations? Did you find a few good deals for yourself? Amazon has already given us a snapshot of how Prime Day went:
- Over 1 million deals were available globally making it possible for Prime members to save more than $1.4 Billion during Prime Day 2020
- Sales from small and medium-sized businesses surpassed $3.5 Billion in sales – an almost 60% year-over-year increase
- In the two-week lead-up to Prime Day, Amazon’s “Spend $10, Get $10” promotion saw sales double on Handmade products and generated more than $900 million in sales for small businesses before Prime Day started.
So, what items were shoppers after? Here’s a rundown of this year’s most popular categories and items:
- At $19 U.S., the Echo Dot was the most popular item purchased on Prime Day globally.
- Devices with Alexa built-in, like the Bose QuietComfort 35 Wireless Headphones and Fitbit Versa 2 Smartwatch, and Smart Fire TV edition TVs, saw record sales.
Shoppers in the U.S. want automation and clean floors and water with other top items including iRobot Roomba vacuums, smart wifi-enabled garage door openers and, again this year, the LifeStraw Personal Water Filter.
Want to learn more about Prime Day results? Amazon’s press release about Prime Day has all the details – including top items by country.
So, how was your Prime Day? Good? Bad? Somewhere in between? Maybe now is the time to sit down for your free account audit so you hit the ground running this holiday season. Drop us a note if you’re interested.
NEWS FOR SELLERS
Made-for-Amazon Brand Names Are Getting Ridiculously Surreal
Sweatyrocks? Demonlick?? Pukemark??!! The folks at Slate take a look at the seemingly random word combinations of pseudo-brand names selling on Amazon.
Introducing Amazon’s First Custom Electric Delivery Vehicle
Take a peek at Amazon’s first electric delivery van. Amazon couldn’t find an electric vehicle that met the needs of its drivers and delivery operations, so they partnered with Rivian and built their own with state-of-the-art sensors, cameras, hands-free Alexa navigation, and more. They expect to have 10,000 vehicles on the road by 2022.
Amazon Workers Say Prime Day Rush Breaks Virus Safety Vows
In a court filing, workers at an Amazon warehouse in Staten Island say the company reinstated dangerous warehouse productivity quotas that were suspended them during the pandemic. Amazon responded stating that “a fraction of employees, less than 5% on average, may receive coaching for improvement as a result of extreme outliers in performance” without negatively impacting pandemic safety measures.
Visualized: A Breakdown of Amazon’s Revenue Model
There’s a lot more to Amazon than just convenience and fast shipping. Here’s a look at the different parts of Amazon’s revenue model, and how much money each business segment makes.