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The Recap: News for Amazon Sellers | Edition 26

Amazon Basics / November 16, 2020

NOVEMBER 13, 2020

Big week, Sellers! Let’s go!

First, we have a free webinar coming up on November 19th at 10am PT | 1pm ET: Sell Smarter: Optimize your Amazon Advertising. Get on the list for that, we’ll talk about how to increase sales, manage keywords, and a lot more. It’s free and you’ll walk away a smarter seller.

Next: Alibaba’s Singles’ Day has wrapped for another year and it’s still the biggest online shopping event in the world. This year, Alibaba’s Singles’ Day festival sales totalled almost 500 Billion yuan – over $75 Billion USD. Up over 50% from last year! For comparison, last year’s Black Friday and Cyber Monday brought in a combined $16.6 Billion USD.

Also this week, in our ongoing effort to help Amazon sellers sell more, we’re taking a look at how to improve your Amazon listings overall. More on that below.


Sell Smarter with Sellozo:

OPTIMIZING YOUR AMAZON ADVERTISING

Join Amazon selling experts and learn how you can increase sales through ad optimization, keyword discovery and management, bid adjustments, and more.

Finally, we’ll explore how Sellozo’s Amazon selling tools save both time and money while delivering results.

Thursday, November 19, 2020
10am PT | 1pm ET
Sign up, now.


HOW TO HAVE THE BEST AMAZON LISTINGS

Recently, Sellozo experts Dustin and Kris sat down with Amazon SEO expert Sam Page and discussed how to make your listings stand out from your competition to drive more sales.

In addition to the basics like images, video, and reviews, they discuss a wide range of topics: Keyword Research, Staying Competitive,
PPC & Ranking Tips, and Amazon Q&A. It’s full of helpful advice for new (and veteran) sellers. Check it out!

Want more? Check out some of our blog posts on listing optimization:

Finally, Let us know if you’d like to schedule a free account audit with one of our experts. If you’re not already using sponsored ads don’t wait until the last minute to do that! It can take some time to optimize your ads, keywords, etc. Get started now with a free demo and be ready.



NEWS FOR SELLERS

ECOMMERCE BYTES
New Amazon Guidance on Brand Compatibility
A few weeks ago we took a deeper dive into branding for sellers. Amazon has since provided new guidance to help sellers avoid intellectual property issues when specifying product compatibility with trademarked brands.

CNBC
Amazon Sues Two Influencers for Peddling Counterfeit Goods on Instagram and TikTok
Amazon on Thursday filed a lawsuit against two influencers and nearly a dozen third-party merchants for allegedly advertising, promoting and facilitating the sale of counterfeit goods. The influencers and sellers worked together in a sophisticated scheme to skirt Amazon’s anti-counterfeit tools by promoting the knockoff goods via Instagram, TikTok, and other means.

CHICAGO BUSINESS
Amazon Grocery Delivery into your Garage
Amazon is expanding its in-garage delivery service from 50 U.S. cities to 4,000 and adding Whole Foods and Amazon Fresh deliveries to the available in-garage service. Launched in 2017, when contactless delivery wasn’t a necessary trend in 2017, it allows drivers to deliver directly into garages that are using the myQ garage control app.

NPR
Amazon Faces Antitrust Charges From European Regulators
The EU is accusing Amazon of misusing the data it collects from third-party sellers on its platform. The European Commission says Amazon is “systematically” using non-public marketplace seller data to unfairly compete with sellers in France and Germany. CNBC also looks at the impact it may have on Amazon in the U.S.

VOX
Amazon has Created Fertile Ground for Bribery Schemes, Sellers Say
In the wake of the $100 million Amazon bribery scandal we mentioned in September, some Amazon Sellers say the Amazon deserves more scrutiny for suspending merchants with no warning and little explanation.


AMAZON SALE ON BOOKS, DVDS, TOYS & MORE!

Remember when Amazon only sold books? Well, if you’re a reader and like printed book-books – or you’re looking for a great gift for someone – they’ve got a great promotion right now. Buy 2, get a 3rd free. It applies to a selection of books, DVDs and DVD sets, toys and games. The selected titles vary, but swaths of cookbooks, history books, biographies, and more. Now is the time to grab Elf, Harry Potter and The Office box sets and that sourdough book you’ve had your eye on! Limited time offer, with no expiration specified. Check it out.

Want to learn more? Schedule a complimentary demo.

Schedule a Demo