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The Recap: News for Amazon Sellers | Edition 19

News / October 2, 2020

October 2, 2020

Hey Sellers!

Amazon’s trying to give small businesses a helping hand and giving away free cash for consumers to spend on Prime Day – at the same time. If you spend $10 on something from a small business on Amazon, they’ll give you a $10 credit to spend on Prime Day. Win-win.

For consumers, Amazon has some great Prime Day deals on their devices already – for example, half price Echo Dot’s or $100 off the Fire TV Recast DVR.

In another win for consumers, both Walmart and Target are having competing Prime Day sales. At this rate, we might all be finished (or mostly finished) with our holiday shopping before we even sit down for some turducken or tofu or whatever your holiday table may include.

Lastly this week, here’s a number for everyone: 19,816. That’s how many Amazon front-line workers who have tested positive for COVID19. Give your Amazon, UPS, FedEx, or USPS driver or wave, leave a treat basket, say “Thanks,” and spread some kindness.

Happy Selling.

 

NEWS FOR SELLERS

SEARCH ENGINE JOURNAL
8 Things Amazon Sellers Should Do to Prepare for Q4 Sales
Search Engine Journal has put together a checklist of essentials that every seller should read to help go into the holiday period strong.

EMARKETER
How Has the Pandemic Affected Spending?
The US has seen many recessions, but a recession during a pandemic that limits interaction in person – or in stores – is new. There’s a mix of commonality and difference in the ways different income groups have responded.

NY TIMES
Can Amazon Conquer the World?
The NY Times takes a look at how the pandemic persuaded Italians to overcome their reluctance to online shopping – and Amazon – and how the rest of the world might respond to a dominant, globally popular store.

DIGITAL COMMERCE 360
Amazon’s Seller Transparency Policy Shows Progress Against Counterfeit Goods
While far from perfect, Amazon’s new transparency policy follows a pattern of regularly introducing new tools to fight counterfeiting and follow the SHOP SAFE Act that was introduced into Congress earlier this year.

RETAIL DIVE
Amazon One Lets Users Pay with Their Palm Prints
Earlier this week, Amazon announced Amazon One, a bio-authentication tool that allows users to use their palm to pay for purchases or enter various locations, like Amazon Go and other retailers. Consumers to connect their palms with their credit cards, and Amazon’s vision technology “uses unique traits within people’s palms to create a distinctive identifier associated with users’ accounts.”

VIDEO FOR SELLERS

Amazon PPC Automation and Management with SellozoTatiana James Amazon PPC Automation Optimization

Tatiana James takes a look at Amazon pay-per-click advertising with Sellozo! She explains how to reach more shoppers and boost revenue with Amazon advertising and the benefit of trusting professionals, like Sellozo. Check it out.  

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