Before trying to fix a sudden drop in sales, you should try to figure out why your sales are dropping.
Some factors to take into consideration when experiencing a sudden drop in sales:
- Did you lose the buy box?
- Place a order for yourself to make sure there is nothing wrong with the checkout process
- Have you gotten a sudden increase in negative reviews?
- Is your product listed in the right category?
- Is there a problem during FBM or FBA?
After going through the list and figuring out what the problem is, it could be helpful to determine what you need to fix before you waste time fixing a different problem that wasn’t the root of the current problem.
Losing the Buy Box
A sudden drop in sales could be a result of losing the buy box. The buy box is important because it gives customers the ability to add products to their cart easily. The seller that is in the buy box has an advantage over everyone else since it is very accessible. If you ended up losing the buy box, there is a huge chance that this is causing your sales to drop. How to fix losing the buy box? It is best to go over the steps on how to become eligible to win the buy box again, just to make sure you are doing everything right. Sometimes sellers need refreshers on buy box eligibility.
Search Or Order The Product Yourself
Searching for the product yourself will help determine if your product is getting seen or not. It will help you determine if you are using the right keywords and if your product image is displaying up to date. Placing an order will also help determine any problems you are having with your sales. By doing so you are viewing your product as a real customer, this helps you see what they see and points out anything that may be preventing customers to continue with their purchase.
Increase In Negative Reviews
If you see an increase in negative reviews, you might want to check the quality of your product. There may be a defect that is causing everyone to leave negative reviews. Make sure to go in and read each and every review to compare similar problems. You also want to apologize to every customer to show them that you care about the problem and plan on fixing it right away. Dealing with difficult customers the correct way can potentially prevent negative reviews.
Products In The Wrong Category
Sometimes a sudden drop in sales occurs because Amazon changes which products go into a category, so it is best to double check and make sure you are listed in the right area. Being listed in the wrong category can cause people to either overlook your product or they won’t see it at all. If your product is listed in the wrong category, follow the steps mentioned here.
How to fix a Sudden Drop in Sales
What to Consider
Did you lose the Buy Box?
Have you gotten a sudden increase in negative reviews?
Is your product listed in the right section?
Is there a problem during FBA or FBA?
Place an order for yourself to make sure there is nothing wrong with the checkout process
How to Fix It & What to Look For
Losing the Buy Box:
It is best to go over the steps on how to become eligible to win the Buy Box again, just to make sure you are doing everything right and figure out what’s going wrong.
Check the quality of your product. Go in and read each and every review to compare similar problems, you also want to apologize to show them that you care about the problem and plan on fixing it right away.
Products in the Wrong Section:
Sometimes Amazon will change which products go into a category. If your product is listed in the wrong category, you will need to contact Seller support to get it changed.
Problems with FBM/FBA:
Consider FBA if you’re having troubles with FBM. If the problem is with FBA, you can request feedback removal to prevent negative reviews.
Place an Order:
Place an order to see where the problem is occuring.
Problems With FBM or FBA
If you are doing fulfillment by merchant (FBM) and you’re experiencing a sudden drop in sales, you want to pay attention to the steps you are taking to fulfill those orders. It may be hard to deal with multiple orders when fulfilling everything yourself, but there is a simple solution to this problem. Amazon offers their own fulfillment service. This service, called Fulfillment by Amazon (FBA), will help you avoid any potential issues and can also help you remain in or win the buy box if you haven’t already.
If you are having any problems with FBA and it is resulting in bad seller reviews and product reviews, those reviews can be easily removed because the problem is not with you, but with Amazon.
People run into these problems everyday and are uncertain on what to do to fix these problems that cause a sudden drop in sales, but by following these steps it will make it easier to find the problem and fix it.