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How Does Sellozo Work?

Resources / May 25, 2018

Sellozo helps Amazon sellers save time and money by automating and optimizing their Amazon Sponsored Product Listings.

Here’s how the platform works:

Sign up for Sellozo!

Amazon Sponsored Product ad optimization doesn’t get any easier.

Automatic Data Import

Once an Amazon seller signs up for Sellozo, their ad account data is imported from Amazon. Data is imported every 24 hours by the Sellozo platform to keep everything up-to-date for the ongoing optimization.

Launch with a Few Clicks!

Amazon sellers can then launch new campaigns or turn on the Sellozo Optimizer for existing campaigns they’ve set up previously. It’s a simple process for both options. Sellozo’s Launchpad makes it easy to launch your ads quickly and hassle free in just a few clicks:

  1. Select your Products or Existing Campaigns
  2. Set ACoS (Advertising Cost of Sales) Target
  3. Choose a Bid Strategy
  4. Set your Budget
  5. You’re done! It’s that easy with Sellozo.

You can see more details on these processes and how to get started once you sign up for the platform here.

Sellozo Optimizer working for You!

Once campaigns have started running, the Sellozo Optimizer runs every day to keep your campaigns running as efficiently as possible.

  • Discover and activate positive keywords
  • Evaluate and limit negative keywords and search terms
  • Adjust bids to optimize for target ACoS resulting in increased sales

The Optimizer is designed to use machine-learnings and automation processes, so it can automatically and intelligently identify positive and negative search terms, ensuring that your campaigns are continually optimized for your goals. The Sellozo Optimizer also adjusts bids, optimizing for your target ACoS and increased sales.

The best part: the Sellozo Optimizer does all of the manual, tedious adjustments you’d normally do by hand making it possible for you to focus on managing other aspects of your Amazon selling business.

Personalized, Custom Reports

Review detailed reports from the Sellozo Dashboard. See the dimensions and metrics you need including Total Sales, Profit, Orders and ACoS across your campaigns.https://blog.sellozo.com/wp-content/uploads/2018/07/Safari_Process_Overview_Dashboard.png

Want to learn more? Schedule a complimentary demo.

Schedule a Demo