So, you have decided to open an Amazon store. Congratulations! Exciting times are coming.
But before you launch, keep in mind that preparation is vital.
For one, you have many competitors on selling on Amazon. And what are the odds that they are selling the same products like yours?
This can be frustrating. But that does not mean you cannot do anything to boost your sales.
In this post, we will share ten tips you can follow to drive more sales on Amazon
Selling on Amazon: Optimize Your Listings for SERPs
Although you might be selling directly on Amazon’s platform, you should be optimizing these listings to rank well on SERPs.
You need to ensure that you can quickly identify these keywords and know what you’re offering will rank well.
Fortunately, there are a handful of keyword research tools that Amazon sellers can use. Using such a tool will enable you to identify what keywords to use. The rule of thumb here is to pick the most relevant keyword with high search volume and low to medium competition.
Once you have a list of your target keywords for a particular product, make sure to incorporate them in the following:
- Product name
- Product description
- Product image file name
Think of the brand name, product name, material, color, size, quality, etc., to ensure you’re using the right keyword opportunities.
Try to avoid keyword stuffing as well. Although it may be tempting at first, your listing’s content should read well and be informative to others.
Add High-Quality Product Images
Photos also play a crucial role in getting more sales. It can also generate more clicks from search results.
That’s because a lot of people consume more visual content than written content. The role of these images is to grab your customers’ attention and draw them to your product.
Meanwhile, low-quality photos reflect poorly on how your product will be perceived. If you fail to show what your product can do, you’ll be creating doubt in the minds of your customers.
Ideally, you should give your customers all the information they need so that they’ll be confident in purchasing your product.
Uploading poor-quality photos can also lead to poor reviews. That’s because when the product arrives, it might not be what the consumer expects it to be.
Get Your Pricing Right
With so much competition out there, pricing plays a crucial role in your customers’ purchasing decisions.
Put yourself in a shoppers’ shoes. All of them wanted to get the best price possible. When they weigh your product over another, the price will always be a determining factor.
This is true if you’re selling on Amazon against multiple sellers over the same listing. If you’re selling the same product, then most of the time, the customer will go with the lower-priced item.
You may have the best seller feedback profile, but the odds that someone will choose you are pretty slim. That’s why we suggest that you get an automatic pricing tool that will allow you to adjust your pricing to stay ahead of the competition.
You shouldn’t sell your products too cheap, either. The key is to price your products competitively. If it goes far above or below the price point of the same products, it will cost you money in the long run.
Create Compelling Product Descriptions
Are people visiting your listing pages but not buying? Well, maybe because your copywriting or language isn’t compelling enough for others to take action.
Sprucing up your product description can help boost your sales when selling on Amazon. After all, your product descriptions can be one of the closest things a customer can have from feeling and seeing your product in person.
A word of caution, though. Try not to change things drastically. You can start small by testing words on the headings and body of your text.
Meaning, don’t rewrite your product descriptions completely. This can cause an opposite effect on your sales.
Nail the Packaging and Branding
For many Amazon sellers, product packaging can sometimes be an afterthought. But that’s the opposite since product packaging is essential.
If you don’t get this right, buyers might not receive the product once the item is shipped.
The reason? Customs.
Amazon can ship internationally. However, each country comes with different product packaging requirements. If you fail to meet these requirements- let’s say you didn’t place the correct sticker on your products, customs can take these products away.
Determine Your Fulfilment Strategy
If you’re selling online, you must get your products to the seller as quickly as possible.
If you fail to do this on Amazon, you can incur penalties because of poor operational metrics.
That’s because the platform will track various fulfillment metrics. This includes the following:
- The percent of orders received on the expected shipping date
- The percent of orders shipped using the correct shipping method
- Date of returns and refunds
When you miss these, these can lead to penalties or demotion of your products. On the other hand, a reliable logistics operation will directly impact your sales.
Depending on your business type or who you’re selling to, you can work with a third-party logistics provider or open up your warehouse.
Try Amazon Advertising Strategy
Amazon also has built-in advertising options that let you reach out and engage with prospective customers.
Once you advertise your products, these listings will show higher up on search results. And they will be labeled as “Sponsored.”
With this, you can create display ads, video ads, and so much more.
Provide Exceptional Customer Service
You should also provide customers with exceptional customer service. Ideally, this should go above and beyond when dealing with existing and prospective customers.
When you respond to customers in a professional and meaningful way, this will ultimately determine whether they want to buy from you or not. It can also impact whether they wish to make repeat purchases in the future or not.
So, when responding to customer queries, make sure that you focus on solving these problems. Get rid of any obstacles that might prevent an individual from purchasing.
If you received any negative feedback or complaints about your products, do not take it personally. The customer is just letting you know how you can improve your products and services. When you reframed the customer feedback as such, you can be objective and discover ways on how you can increase your sales.
Manage Your Inventory Properly
How you manage your inventory can ultimately affect your business. For instance, Amazon has the power to increase (or decrease!) your storage limits, depending on your inventory performance.
But that doesn’t end there. Having too much inventory eventually leads to high storage fees. Meanwhile, having too little will also cause you to miss several sales opportunities. That’s why careful inventory planning is vital.
Selling On Amazon: Get Reviews
Never underestimate the power of customer reviews. Do you know that 88% of consumers say that they trust online reviews as much as they would with personal recommendations?
You can also make use of video reviews or a product photo review which can do wonders. If you know people locally that love your product, you can ask them for reviews as well.
By following these Amazon growth tips, you can prepare yourself appropriately before you launch your store. As soon as you set everything in place, taking and uploading product photos and writing compelling product descriptions can be a breeze.
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