Prime Day 2018 started on July 16th and lasted for 36 hours! Even though Amazon faced some problems early on, it ended up being the biggest one yet.
Amazon signed up more new Prime members on Prime Day 2018 than any other day in Amazon’s history.
Prime Day 2018 was the first time Prime members could cash in on savings at Whole Foods following Amazon’s acquisition of the grocery chain, leading to millions of dollars in savings for shoppers.
Even with facing website problems, Amazon reported that they exceeded $1 billion in sales worldwide on Prime Day 2018.