Are you an Amazon seller or brand looking to supercharge your PPC (Pay-Per-Click) advertising and automate your Amazon FBA (Fulfillment by Amazon) campaigns? Look no further than Sellozo, the cutting-edge software tool designed to make your Amazon advertising journey a breeze. In this comprehensive guide, we'll delve into the features and functionalities of Sellozo, the ultimate Amazon ads optimization tool for 2023.
What is Sellozo?
Sellozo is a powerful software solution tailored for Amazon sellers and brands aiming to excel in the competitive e-commerce landscape. Whether you're an experienced seller or just starting out, Sellozo provides a comprehensive suite of tools to optimize your Amazon advertising campaigns, manage your inventory effectively, and boost your overall profitability.
Dashboard: Your Command Center
The Sellozo dashboard is your hub for monitoring and managing your Amazon account's performance. It offers valuable insights into your sales performance, allowing you to distinguish between PPC (Pay-Per-Click) and organic sales. You can also track essential metrics such as FBA fees, commissions, and the cost of goods, providing a clear picture of your monthly profit.
Activity Log: Automated Bid Adjustments
If you take advantage of the Optimizer, Sellozo will automate bid adjustments for your keywords and campaigns, helping you achieve your target ACOS (Advertising Cost of Sale). The activity log keeps you informed about the bid adjustments made over the past 30 days, new targets found (whether from keywords or product targeting), and negative targets created. This automation ensures your campaigns are always optimized for maximum profitability.
Inventory Management
Efficient inventory management is crucial for Amazon sellers. Sellozo's inventory section provides insights into your stock levels, sales velocity, and estimated time until stock depletion. Stay ahead of stockouts and maintain a healthy inventory with this valuable feature.
Sales Heat Map
The Sales Heat Map provides you with a visual representation of recent orders' locations based on zip codes. Understanding where your products are most popular allows you to make informed decisions about inventory distribution and marketing strategies.
Live Order Stream
Stay up to date with real-time order information through the Live Order Stream. This feature provides instant visibility into your sales, helping you react quickly to changing demand and trends.
ProductVu: SKU-Level Insights
The ProductVu section enables you to dive deep into the performance of individual SKUs. This data empowers you to make informed decisions about product pricing, reordering, or liquidation. You can also analyze important metrics such as PPC ACoS, Total ACoS, FBA inventory, and ad performance for each SKU.
PPC Manager: The Heart of Sellozo
The PPC Manager is where Sellozo truly shines. It's the ultimate tool for Amazon ads management and optimization. Sellers and agencies alike rely on this feature to achieve their target ACoS and maximize ad performance.
Target ACoS Optimization
Sellozo allows you to set a target ACoS for each campaign. The software then automatically adjusts bids and targets to meet this goal. This intelligent optimization process ensures that you get the most out of your advertising budget while maintaining profitability.
Campaign Studio
Campaign Studio is a powerful tool that enables you to link your existing campaigns to create customized ad flows. You can link Auto campaigns to Manual campaigns and define rules for keyword transfers, match types, and more. This level of control empowers you to fine-tune your advertising strategy and maximize your ROI.
Auto Campaign Launch
Sellozo simplifies campaign creation with the Auto Campaign Launch feature. You can choose from predefined templates or create your own. Just specify your budget, target ACoS, and bid strategy. Sellozo takes care of launching the campaigns, including Auto, Broad, Phrase, and Exact match types. It's a quick and hassle-free way to get your products in front of potential customers.
Autopilot: Smart Automation
For those who prefer hands-off management, Sellozo offers Autopilot. This feature automates campaign creation and optimization. Simply select your product, budget, and desired ACoS, and Sellozo does the rest. Autopilot intelligently distributes your budget across multiple campaigns and match types, ensuring maximum exposure and efficiency.
Financial Reports: Transparent Accounting
Sellozo provides financial reports that give you a comprehensive overview of your Amazon account's financial performance. You can track FBA fees, inbound shipping fees, and other expenses, allowing you to accurately gauge your profitability.
Client Scripts: Tailored Automation
If you have custom campaign or keyword rules you want to implement, Sellozo's Client Scripts feature allows you to create and run your own scripts within the platform. You can define rules and actions based on your specific needs with the Script Builder, giving you complete control over your campaigns.
Dayparting: Smart Budget Allocation
Dayparting is a powerful tool for optimizing your ad spend. It automatically pauses and unpauses campaigns during specific hours of the day to ensure your budget is utilized effectively. The AI feature intelligently adjusts campaign hours based on your budget and sales data, ensuring your ads run during peak sales periods.
Support and Resources
Sellozo provides robust support options, including a knowledge base and helpful videos that guide you through using the platform's various features. If you ever need assistance or have questions, the Sellozo team is ready to provide the support you need.
Try Sellozo Today!
Sellozo offers a 14-day trial, allowing you to explore its features and experience the benefits firsthand. To get started with Sellozo, request a demo. Take control of your Amazon advertising, optimize your campaigns, and watch your sales soar with Sellozo, the ultimate Amazon ads optimization tool for 2023!