Amazon News for Sellers: Accelerate, Amazon SMBs statistics and sales, + more in this week's The Recap.
SEPTEMBER 3, 2020 | EDITION 016
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Hello Sellers! We'll admit it. We're biased about our love for Amazon. No surprise there and no shame. But never before has there been a better time to be selling on Amazon. According to eMarketer, U.S. eCommerce sales grew by almost one third in Q2 and are up almost 45% year-over-year with Amazon seeing a 40% bump in Q2.
So, to help you sell more, let's talk about Amazon's Accelerate conference, which just wrapped up on September 3, 2020. There was a lot of good content. Everything from how to increase the likelihood of getting a badge, which will increase sales, to keyword tips and the benefits of having an Amazon storefront. The conference's sessions and keynotes provided some very interesting insights into selling on Amazon as well:
There are 1.7 million SMBs on Amazon worldwide
Over 200,000 SMBs generate over $100,000 in annual sales
The average SMB had over $160,000 in annual sales - up from $100,000 in the previous year
More than 15,000 SMBs selling on Amazon had annual sales over $1 million
Over 60% of Amazon's sales come from third party sellers
Amazon sellers have created 1.1 million jobs in the U.S.
Badges like 'Deal of the Day' or 'Best Deal' increase clickthrough rates up almost 42%
We'll be taking a deeper look at some of the specific tracks and will share those in the near future. However, in the meantime, all of the Amazon Accelerate content is available through the end of September on demand if you want to learn more about any particular topic.
VIDEO TIPS FOR SELLERS
Dustin Kane gives an overview of just what advertising optimization means for Amazon sellers using Amazon ads or Amazon PPC.
NEWS FOR SELLERS
Facebook has put together its annual holiday guide. In today's current marketplace, the more we as sellers know, the better. Check out the insights, projections, etc that are provided by the data behemoth.
AMAZON SELLER CENTRAL
Get those videos up! Amazon has now opened up videos to all U.S. sellers through Seller Central. According to Amazon, shoppers who watch videos on Amazon are 3.6X times more likely to purchase the products featured in the video.
FORBES
Amazon's big moneymaker isn't selling hand sanitizer or books or any number of items we all turn to them for: it's cloud computing services. Forbes provides and easy-to-understand look at how far-reaching and how profitable Amazon AWS is.
JUNGLE SCOUT
Jungle Scout takes a deep dive into retail arbitrage. If you've thought about it but aren't sure if it is right for you, this primer might be worth a look.
NY POST
Amazon drivers have started hanging smartphones in trees next to dispatch stations in Chicago's suburbs to get a leg up on rivals and secure deliveries.
MARKETPLACE PULSE
It's official! Amazon is now displaying a U.S. Seller's business name and address. This change took place on the same day a coalition of U.S. retailers pushed for legislation that would require Amazon to disclose third party seller details.
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