There are few things more important than customer reviews when it comes to selling online. According to the Medill Spiegel Research Center, the purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews. But not all reviews are created equal: Positive reviews can increase your sales and help you build a loyal customer base, while negative reviews can damage your reputation and drive customers away.
As an Amazon seller, you can leverage certain strategies and tools to increase reviews on your products. To help you increase and improve your Amazon seller reviews, we’ve compiled the following list of effective strategies that you can implement today:
1. Provide a High-Quality Product
The first and most important step to getting positive reviews on Amazon is to provide a high-quality product. This means ensuring that your products are of good quality, free from defects, and meet the expectations of your customers. If you're consistently getting negative reviews, it may be time to reevaluate your product offerings and make improvements where necessary.
2. Encourage Reviews
Encouraging your customers to leave reviews is another effective strategy for improving your Amazon seller reviews. Amazon does not require you to request reviews because the system already sends out a request for a product review automatically at no cost to the seller. You can also consider including a request for reviews in your packaging, reminding your customers how important reviews are to your business. Amazon also has the “Request a review” feature on the Order Details page which you can use to send a message to your customers to leave both a product review and seller feedback.
3. Provide Excellent Customer Service
Providing excellent customer service is another key factor in getting positive reviews on Amazon. This means being responsive to your customers’ needs and concerns, answering their questions promptly, and resolving any issues they may have. Happy customers are more likely to leave positive reviews and recommend your products to others.
4. Respond to Reviews
In the same vein as providing excellent customer service, responding to your reviews, both positive and negative, is an excellent way to show your customers that you value their feedback and are committed to providing the best possible service. Responding to negative reviews can also help you resolve any issues and turn a negative experience into a positive one. Make sure to stay professional and transparent, and assure the customer that you will take their feedback into consideration.
5. Monitor Your Reviews
It’s important to monitor your reviews regularly so that you can respond promptly to any negative reviews and take steps to address any issues that may be affecting your customers’ satisfaction. You can use Amazon’s Customer Service Dashboard to monitor your reviews and key metrics like First Contact Resolution Rate, Average Response Time, and overall Customer Service Rating.
6. Follow Amazon’s Guidelines
Finally, it’s important to follow Amazon’s guidelines when it comes to soliciting reviews. Amazon has strict rules around review manipulation, and violating these rules can result in the suspension or termination of your account. For example, offering incentives in exchange for positive reviews or writing reviews for your own products is strictly prohibited. Be sure to review Amazon’s guidelines and follow them closely to ensure that your reviews are legitimate and trustworthy.
Improving your Amazon seller reviews is essential to the success of your business. By providing a high-quality product, excellent customer service, and following Amazon’s guidelines, you can build a strong reputation and attract more customers to your products.