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Sponsored Products Are Now Going Off-Site

  • Writer: Cameron Manderfield
    Cameron Manderfield
  • 9 hours ago
  • 3 min read

🚀Amazon’s latest ad expansion — and what it means for your campaigns


Amazon just rolled out a new feature that lets Sponsored Products ads appear beyond Amazon, on third-party websites and apps like Pinterest, BuzzFeed, and more. This is a big step toward reaching shoppers before they hit the search bar — and we’re excited to see where it goes.


Here at Sellozo, we’ll be doing a lot of testing on this new placement type and updating this post as we gather real performance data. But for now, here’s what you need to know to stay ahead of the game.



📍 What’s New: Sponsored Products Off-Amazon

Sponsored Products now have the ability to show up on external websites and mobile apps. That means your ads can be seen by shoppers earlier in their buying journey — even before they’ve decided to shop on Amazon. Think discovery, not just intent.


Amazon will handle the placements automatically, aiming to show your ads where people are most likely to click. No extra setup required. 👌



⚙️ Placement Control: Yes, You’re in Charge

You now have the option to control where your Sponsored Products ads appear, including whether or not they show up off-Amazon.

When setting up (or editing) a campaign, you’ll see a new section for placement controls. Here’s where you’ll find your two new optimization options:

  • Maximize Reach (default): Amazon aims to show your ads in more places to increase exposure.

  • Minimize Spend: Limits placements to help control costs.


💡 Pro tip: Existing campaigns default to Maximize Reach, so it’s worth double-checking your settings to make sure they align with your goals.



📊 Where to Find Performance Data

Wondering how your ads are doing off Amazon? You can track that now too.


Head to the Sponsored Products Placement report inside your Amazon Ads console. That’s where you’ll find performance broken down by placement — including this new “Off-Amazon” segment.



📈 How to Check Performance (The Sellozo Way)

We recommend downloading the Sponsored Products Placement report and either:

  • Running a pivot table to get a campaign-level view, or

  • Manually checking each campaign’s off-Amazon performance one by one


Then ask yourself: Is “Off-Amazon” bringing in the results you want?

  • ✅ If performance is strong, awesome — leave it on Maximize Reach

  • 🚫 If performance is poor, consider switching to Minimize Spend to tighten your targeting


It’s all about testing and adjusting. And we’ll be doing plenty of that too.



🔄 No Action Needed (Unless You Want To)

If you’re running Sponsored Products ads, this change is already in effect. Amazon is automatically managing the off-site placements for you — so unless you want to tweak your campaign settings, you don’t have to do anything right now.


But… performance still matters. That’s why keeping an eye on the data is key.



👀 What’s Next?

This update is still fresh, and there’s a lot to learn. We’ll be digging into the numbers, running tests across different account types, and keeping you posted right here with what we discover.


So stay tuned for future updates — we’ll be sharing insights on:

  • How off-site placements affect ACOS and conversion rates

  • Whether “Maximize Reach” is worth the extra spend


We’re here to help you make sense of it all — and make smarter ad decisions along the way. 💡



Want help reviewing your Sponsored Products strategy?

Our team’s got your back. Let’s talk.


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