We are here with an exciting set of new features and improvements to enhance your experience. This update includes a dedicated ‘What’s New’ section to keep you informed about the latest releases within the app. Additionally, we have imported a brand new reporting within Sellozo that allows us to report on a few new key metrics like Page views, product/marketing conversion rate, buy box %, etc within the ProductVu. Plus, we’ve introduced a new way to view and manage your negative targets, bringing them all together in one place.
Furthermore, RAS campaigns are now included in the reporting within Sellozo. We’ve made several UI improvements throughout the app, including a new notification on the Dashboard and ProductVu. This will let you know that it may take 24-48 hours to load your data after the initial SP-API connection, helping to avoid confusion about why your pages may not load completely in the first few days.
New Features:
Introducing a new section ‘What’s New’ to highlight all the recent updates within the app
We’ve created a new section to highlight all the latest features and improvements in the app. This makes it easier for users to stay updated and quickly see what’s changed. For more details, you can check out the full release notes on our website, which you’ll find at the bottom of this window.Â
Introducing a few new key performance metrics reporting within the ProductVu
We imported a new reporting ‘Sales and traffic’ within Sellozo that enables us to report on few performance metrics that will give you valuable insights into product’s performance and help you make informed decisions to enhance sales strategies. Following are the new metrics that we started reporting on:Â
Page Views
Sessions
Product Conversion Rate
Marketing Conversion Rate
Total Conversion Rate
Buy Box Percentage
Return Rate
Sales (New To Brand)
Bulk Budget Rule Management is now available within Sellozo
We’ve added a bulk functionality for Campaign Budget Rules, making it easier for users to create and edit budget rules for multiple campaigns at once.
Now, you can select multiple campaign types and either create new budget rules or update existing ones in bulk. If you choose different types of campaigns, a window will open, allowing you to adjust them separately since budget rule options vary by campaign type. However, if all selected campaigns are of the same type, you can edit them all together in one go.
Introducing a new component for reporting on ‘Negative Targeting’ within the Targeting tabÂ
We built a new modal to report on all the negatives within the account on the Targeting tab. Clicking on ‘Negative Targeting’ will open a new modal with all the negatives added to this window with following columns:
Actions
Targeting
Campaign
Ad Group
Important Note:Â
You can also download these negatives into a CSV file.
Any filters applied to the Targeting tab will automatically be applied to this modal, ensuring that the Negative Targeting component displays data based on the selected filters on the page.
Migrated from version 2 to version 3 of the reporting API for Sponsored Brand and Sponsored Display campaigns
We migrated from version 2 to version 3 of the reporting API for both Sponsored Brand and Sponsored Display campaigns. This update brings a unified endpoint for all ad types, allows multiple days of data in one report, and includes new standardized metrics. We’re also working on importing all the new metrics available through V3 and will report on them in our next release. Stay tuned!
New notification modal added to the Dashboard, ProductVu, and Financial reports
Dashboard and ProductVu take 24-48 hours to fully load all data after the initial SP-API connection. To keep users informed, we’ve added a notification modal on these pages, letting them know the import is in progress. In the meantime, users will be redirected to PPC Manager so they can continue working in the app while their data loads.
 Redesigned our SP-API modal highlighting key account details and token expiration information
We enhanced our SP-API modal within the app, updating its content to include the key details about account import and token validity. This new and updated modal displays all the associated marketplaces, informs users about their data import progress, an estimated completion time, and also highlights the SP-API token validity. We revamped this modal to improve user experience on the initial account set up while informing them on the current progress.Â
Introducing newly launched RAS campaigns reporting within Sellozo
Amazon has lately launched Retail Ad Service (RAS) campaigns allowing retailers/sellers to enhance the shopping experiences by integrating Amazon's advertising technology directly into their own websites and apps. Once you launch your RAS campaigns within Seller Central, Sellozo will import them and report on them as we do for our Sponsored Product campaigns. We don’t support the edit functionality on these campaigns as of yet, however, we are currently working on supporting the edit functionality.
We’ve also added a new filter ‘RAS campaigns -> Equal to -> Yes’ on the campaigns tab within the PPC Manager to filter all the RAS campaigns in the account.Â
Added a new filter ‘Cost-Per-Click (CPC)’ on the Targeting tab for users to get better insights
Introducing a new filter for Cost-per-click on the Targeting tab to refine their search results based on their CPCs. With this filter, users can easily sort and analyze their targeting data by filtering out bids that are too high or too low, helping them make better bidding decisions.Â
Additional Small enhancements and bug fixes:
Update the styling of the 'ASIN Detail' panel to align with the 'SKU Detail' panel styling in ProductVu.
Brought back CSV download option on the Activity log page.
Built 'Edit Ad group' functionality for all SB ad groups.
Fix the formatting of 'Match Type' on the Raise Max bid window on the Dashboard
Fixed the bulk editing functionality on Placement bid multipliers on the campaigns and Placement tabs within PPC Manager.