The latest release of Sellozo brings an exciting feature: Amazon's budget rules integration. Users can now conveniently create and manage budget rules directly within Sellozo, eliminating the need to navigate to Seller Central. This new functionality empowers sellers by providing a streamlined and centralized platform for budget management.
We are uncovering omnichannel growth with Sellozo as we are launching the Walmart Advertising Tool (BETA version). Walmart Ad Beta will be available as an upsell for our existing advertisers. We’ve built a brand new platform for Walmart advertising that will let our advertisers fully manage their campaigns.
Additionally, our system is fully integrated with Sponsored Products V3 (SP v3). This integration allows us to leverage the SP v3 Services, enabling us to execute remote Amazon calls seamlessly. It is worth noting that SP v2 has been completely deprecated, making SP v3 the preferred and supported version for our system.
New features
Introducing Amazon Budget Rule Implementation in Sellozo
With this new launch, users will now be able to set the budget rules on their campaigns within PPC Manager in Sellozo without needing to go back to Seller Central. This feature will provide effective ways to manage and optimize advertising budgets and enhance the overall user experience. With budget rules, you can automatically increase your budget during specific time frames or when your campaign reaches certain performance targets. Users can create budget rules for campaigns in bulk within Sellozo.
There are two types of budget rules:
Schedule-based rules - Increases your budget during high-traffic times or for specific date ranges. By implementing schedule-based budget rules, you can set up specific budgets for different time intervals, such as daily, or weekly.
Performance-based rules - Increases your budget for return on ad spend (ROAS), advertising cost of sale (ACoS), click-through rate (CTR), or conversion rate (CVR). Users can set up these rules for both daily and weekly recurrences, ensuring continuous improvement and effective resource allocation.
Create Schedule-based budget rules
Performance-based budget rules
Note: Users will have the option to edit the statuses (Active/Paused) of the existing budget rules individually or in bulk. Simply toggle on the 'Edit' button within the 'Campaign Budget Rules' window to make the desired changes to the statuses. We will be introducing the edit functionality for all other fields related to budget rules in our forthcoming release.
Edit window for ‘Budget rules’
2. Introducing the full integration of our system with Sponsored Products V3 endpoints
This integration allows us to leverage the SP v3 Services, enabling us to execute remote Amazon calls seamlessly. It is worth noting that SP v2 has been completely deprecated, making SP v3 the preferred and supported version for our system. As part of this transition, we have successfully migrated to the new versions of these endpoints, ensuring compatibility and optimized performance.
3. Announcing the launch of the Walmart Advertising Tool (BETA)
Sellozo is uncovering omnichannel growth with Sellozo as we are launching Walmart advertising tool (BETA version). Walmart Ad Beta is available as an upsell for our existing advertisers. We’ve built a brand new platform for Walmart advertising that will let our advertisers fully manage their Walmart campaigns. Take advantage of this opportunity to showcase your products on Walmart.com and tap into the vast potential of reaching a wider audience. To get started, simply reach out to our dedicated Support team at support@sellozo.com for a seamless onboarding experience onto the Walmart tool.
In our first version of the Walmart tool, we have built a PPC Manager that will let the sellers oversee and manage their PPC sales, spend, profit, advertising cost, and return on advertising cost. We also have easy-to-read graphs and charts on the PPC manager which gives sellers a clear picture of advertising strategy.
Walmart PPC Manager
Filters & Sorting
Date Range: Choose from preset options or a custom date range
Sort by: Any metric (includes: campaign name, ad group, budget, ACoS, RoAS, profit, spend, etc.)
Save Filter Set: When sellers create a new filter set based on available attributes or metrics based on their requirements, they can also save it for future reference by clicking the “Save Filter Set” button on the top right corner of the screen.
Load Filter Set: When sellers want to reuse the saved filters in the future, they can click on the “Load Filter Set” button adjacent to the “Save” button, where they can search their preset filters by typing partial or full text and it pulls up all possible matches. The users can select any of their saved filters and it will pull up the data based on the selected filter.
Trends and Comparison Charts on the PPC Manager
PPC Manager graphs work the same way as it does on Amazon advertising tools. One can also compare the performance of any selected metrics based on the POP/YOY on the Comparison chart.
Users can see the reporting on various metrics across all the campaign types. Select any number of metrics that you would like to see on the chart from the ‘Options’ tab on the chart.
Metric Options on the Charts
Metric Details:
Brand Click Revenue - Attributed sales based on the direct click of the same brand as the advertised item in dollars. This can be further divided into two parameters to determine the separate sales revenue generated from P&D (Pickup and Delivery) or Walmart.com;
brandClickShippingRevenue
brandClickPickupnDeliveryRevenue.
Click Revenue: Attributed sales revenue based on the direct click of the advertised item in dollars. This can be further divided in two parameters to determine the separate sales revenue generated from P&D (Pickup and Delivery) or Walmart.com;
clickShippingRevenue
PickupnDeliveryRevenue.
Brand View Revenue: Attributed sales based on the view of the same brand as the advertised item in dollars.
Offline View Revenue: Attributed offline sales revenue based on the view of the advertised item. It will have a value only for 1Ps and ‘0’ for 3Ps.
Offline Click Revenue: Attributed offline sales revenue based on direct click of the advertised item. It will have a value only for 1Ps and ‘0’ for 3Ps.
Related Click Revenue: Attributed sales revenue based on the direct click of the same brand and category as the advertised item in dollars. This can be further divided in two parameters to determine the separate sales revenue generated from P&D (Pickup and Delivery) or Walmart.com;
relatedClickShippingRevenue
relatedClickPickupnDeliveryRevenue3days
Create Campaign
You can launch Sponsored Products and Sponsored Brand campaigns for Walmart advertising in Sellozo. There are five steps to launch a campaigns;
For Sponsored Products
Step 1: Campaign details
Name and Campaign type: Name your campaign, and select Sponsored Products from the campaign type options.
Targeting type: The targeting type of the campaign is a set of options to create campaigns with different bidding types. Select Auto/Manual targeting type.
Automatic: Use it to create a content-driven campaign where Walmart decides when and where to display your ad based on keywords identified from the product title, description and other sections of your item page, in addition to product category and related products.
Manual: Gives you greater transparency and control as it allows you to select and target individual keywords and products.
Status: Walmart allows users to launch campaigns with ‘Paused’ status but we recommend using the default status ‘Enabled’ during the campaign launch.
Start and End Date fields: Users can set the start and end date for the campaigns being launched.
Budget Type: The type of budget allocation you want to choose for your campaign. Values of budget type are:
Daily: Daily budget cannot exceed your total budget amount. Unspent budget will be rolled over to the next day. There is no limit on the amount of daily budget that can carry forward to the next day.
Note: This field is required only if budgetType is set to be dailyBudget.
For 1p seller: The value of daily budget should at least be $50.
For 3p seller: The value of Total budget should at least be $10
Total - This field is required only if 'budgetType' is set to be 'totalBudget'.
For 1p seller: The value of Total budget should at least be $100.
For 3p seller: The value of the Total budget should at least be $50.
Both - To set both total and daily budget, you must choose the value of 'budgetType' as “both” and then define 'totalBudget' and 'dailyBudget'.
Note: It’s not mandatory to define both 'totalBudget' and 'dailyBudget' parameters together. However, one of these must be defined.
Step 2: Products
Select the products you would like associated with the campaign. You can also add products manually to the campaign that are not there in the product list.
Step 3: Ad groups
Each campaign must have at least one ad group. Ad groups are unique to their campaign. Each ad group is limited to a maximum of 2,000 items. Your targeting tactic (Automatic vs. Manual) determines the level at which to set your bids.
Ad groups can be enabled or disabled while the campaign is live as can the items and/or keywords within them. By default, ad groups are always enabled. To create more than one ad group, you must first save the campaign. This will enable the Create new ad group button.
Recommendations to set up your Ad Group(s) for success
For Automatic campaigns:
Cluster similar products together to enable you to track performance accordingly.
For Manual campaigns:
Create ad groups for products with similar attributes and related keywords.
Include no more than 50–100 products per ad group.
Organize groups by related keywords, brands, product categories and top sellers, so all products can be found via search easily.
Choose a naming convention that is easily relatable to items in the ad group.
Continuously check ad group performance reports to optimize campaigns.
Step 4: Ad groups
Keywords are handled automatically for auto campaigns.
For manual campaigns, you have the option to add keywords to the ad group. Click "+" on the right to add keywords.
For each match type, you can assign different bid values. Keep in mind that the bid value you have entered is the amount you are willing to spend for someone clicking on your ad.
Step 5: Launch Summary
This launch summary window will give users a quick recap of all the details that they have added in previous steps and once they hit ‘Launch’ on that window, their campaign will be launched.
To update the enabled profile in a live campaign, the campaign will have to be paused to make changes to the profile, have the profile reviewed and approved, and then re-enable the profile
For Sponsored Brands
Step 1: Campaign details
Name and Campaign type - Name your campaign, and select Sponsored Brands from the campaign type options.
Targeting type - Under targeting type, the manual targeting tactic is automatically selected for you.
Note: Sponsored Brands is only available through manual targeting which means your bids are set at the keyword-level.
Status - For Sponsored Brand, the default status is set to ‘Paused’.
Start and End Date fields - Users can set the start and end date for the campaigns being launched. Leave the end date field blank if you want your campaign to run indefinitely.
Note: Your campaign will run until either the end date you specified is met or until your budget runs out.
Budget Type: The type of budget allocation you want to choose for your campaign. Values of budget type are:
Daily: Daily budget cannot exceed your total budget amount. Unspent budget will be rolled over to the next day. There is no limit on the amount of daily budget that can carry forward to the next day.
Note: This field is required only if 'budgetType' is set to be 'dailyBudget'.
For 1p seller: The value of daily budget should at least be $50.
For 3p seller: The value of Total budget should at least be $10
Total - This field is required only if 'budgetType' is set to 'totalBudget'.
For 1p seller: The value of Total budget should at least be $100.
For 3p seller: The value of the Total budget should at least be $50.
Both - To set both total and daily budget, you must choose the value of budgetType as “both” and then define totalBudget and dailyBudget.
Note: It’s not mandatory to define both 'totalBudget' and 'dailyBudget' parameters together. However, one of these must be defined.
Step 2: SBA Profile details
Search Brand Amplifier is a premium Search ad that showcases your brand and a curated portfolio of products to customers actively searching Walmart’s site and app. These ads appear above relevant search results and include your brand logo, a custom headline and up to three automatically populated SKUs, all with clickable links.
Sponsored Brand Amplifiers
Brand Name and Headline - Enter your brand name and add a headline.
Notes: Brand names are limited to 35 characters maximum. Special characters allowed.
Headlines are limited to 45 characters maximum. No special characters allowed.
Brand Logo - Add your Brand logo.
Note: Your image should be in .png format and be less than or equal to 200 kb in size.
Walmart recommends that your image be 300 px wide x 180 px tall.
Brand URL - Copy and paste the URL. The Brand/ Click URL is the landing page the customer is taken to when your logo is clicked.
Below are the steps that you can follow to create a Click/Brand URL:
To begin, navigate to Walmart.com and type your keyword in the search bar. Press enter. Then, using the filter option on the left of the page, select your brand from the dropdown menu or enter it in the search field.
Create a Click URL by entering search terms and filters
Copy the URL after you've entered your search terms and filters
Copy Brand/Click URL
Click URLs for search must include:
Keyword
Brand name filter
Seller ID (for Marketplace sellers)
Note: Walmart has strict URL requirements. You must include the "https://www" portion, it must be a Walmart.com link, it cannot contain a "typeahead" parameter, and several characters must be replaced.
Sellozo will automatically replace those characters as you type.
Browse page click URL
You can also browse your Brand URL on Walmart.com. To begin, navigate to Walmart.com and use the onsite navigation tools to locate your items. For example, select the Departments option at the top of the site, select the Baby department then choose Diapers under the Diapers and Wipes heading.
Browse Page click URL
Then, using the filter option on the left of the page, select your brand from the dropdown menu or enter it in the search field.
Brand URL
Copy the URL after you've entered your browse path and filters
Click URLs for browse must include:
Browse path
Brand name filter
Seller ID (for Marketplace sellers)
Custom shelf page click URL
Advertisers with a custom shelf page can include it in their click URL. Custom shelf pages are only available to brand owners. For information about becoming a brand owner, review Walmart Brand Portal. Contact your Account Manager to set up a custom shelf page URL.
Once you have a custom shelf page, copy the URL.
Note: Verify that the items included in your custom shelf page are part of your campaign. There is no need to add a brand filter as the custom shelf page is curated to only show your brand's items.
Click URLs for browse must include:
Custom shelf page URL
Seller ID (for Marketplace sellers)
Your URL:
must start with https://www.walmart.com
should be a browse, search, or shelf page of your brand
cannot contain any of the following characters:
Colons (:) must be replaced with "%3A"
Plus signs (+) must be replaced with "%20"
Operators (||) must be replaced with "%7C%7C"
must not contain "typeahead=" parameter
Marketplace sellers must add "&%20hidden_facet=retailer_id%3A<seller_id>" to the end of the URL.
Note: Seller IDs, also known as Retailer IDs, are unique identifiers that Walmart gives to every Marketplace Seller. Add your seller ID to the URL string after "retailer_id%3A" as indicated in the example above.
Step 3: Products
Sponsored Brands requires a minimum of two items per campaign/ad group, though it is recommended that at least three items be added in case one item becomes out of stock. The maximum number of items that can be added to a campaign/ad group is ten. On desktop and mWeb, Sponsored Brands serves up to four items at a time.
Add products to SB campaign
Step 4: Keywords
Since Sponsored Brands is a manual campaign type, keywords will also need to be added. A maximum of 200 keywords is permitted per campaign/ad group, each with a minimum bid of $1.00 per match type.
Upcoming Features:
SB/SD Campaign Launch in Sellozo: We are thrilled to introduce the highly anticipated Sponsored Brand and Sponsored Display campaign launch flow in Sellozo. This new feature will enable users to launch these campaigns directly from Sellozo, providing greater convenience and efficiency.
Amazon Budget Rules (Phase II): In our second phase of Amazon budget rules, we will be implementing Budget rules recommendations so that users gain the ability to create event-based budget rules for Sponsored Brand and Sponsored Product campaigns(SD campaigns are not part of event-based budget rules). They can leverage budget rules recommendations for different events. Also, we will be implementing Edit functionalities across various fields of the budget rules that will offer users greater control and adaptability in managing budget rules.
Sellozo AutoPilot: In our upcoming release, we will be launching some new enhancements that aim to provide users with increased flexibility in launching and managing product groups. These enhancements are designed to improve the overall experience and functionality of the AutoPilot.