With the holiday season in full swing, we hope you're enjoying this festive time of year! As we wrap up another month, we're excited to share some key updates and enhancements that will make your experience even better.
This month, we’ve introduced strategic updates to make tracking and analyzing your Amazon business easier. These changes simplify metrics, align with Amazon reporting, and offer deeper financial insights. We’ve also redesigned the annotation interface for better usability and a more user-friendly layout.
We’re also rolling out an updated version of Autopilot, complete with detailed guides and educational content to help you maximize its potential.
Lastly, we’ve made additional cosmetic improvements across the app to ensure seamless navigation and a more refined user experience. Stay tuned for more updates as we continue to enhance your tools and services!
New Features:
Updated our reporting system to include new fields, giving users clearer insights and a better understanding of their account’s financial details
We have updated our reporting system to provide users with clearer insights into their account’s financial details. These changes will provide a clearer view of your daily performance metrics.
It will align your Sellozo data with Amazon's reporting for seamless comparison. This new reporting will help you make data-driven decisions to optimize your Amazon business. Here are the updates we’ve made across the app:
Dashboard:
Replaced Total Sales with ‘Total revenue’ on the hero cards, and charts.
Reporting a new metric ‘Ordered Product Sales’ metric as a default metric on the hero cards and the charts.
Replaced ‘Total Sales’ in the True Profit section on the Dashboard with Order Sales.
ProductVu:
Replaced total sales with ‘Total revenue’ on the hero cards and on the charts.
Added ‘Ordered Product Sales’ as a default hero card and as a default metric on the chart.
Removed ‘Orders Pending’ from the revenue box in the Product details section.
Inserted ‘Ordered Product Sales’ in the True Profit/Margin box within the ProductVu.
Financial reports:
Replaced total sales with a new metric ‘Total revenue’ on the hero cards.
Removed ‘Sales pending’ from the Summary section.
Removed ‘Sales Pending’ from the Revenue by Source section.
Removed Sales Pending from the table on the ‘Details’ tab within Financial reports.
Re-designed the Autopilot with UI improvements and education pieces with intent of education users on using this component
We’ve redesigned the Autopilot by making some UI improvements to enhance user experience. The new version guides users more clearly through the Autopilot launch flow, highlighting the usage of all the fields along the way. Based on user feedback, we’ve simplified the process to ensure all fields are easier to understand and more intuitive. This redesign aims to educate our users while improving the overall experience of launching an AP group.
Step 1 (Group Name) - Choose a clear and descriptive name for your Autopilot group to easily identify them.
Step 2 (Campaign Group) - The Campaign Group Settings allow you to set up the structure of your Autopilot group by configuring three key parameters:
Keyword Discovery Level (Low, Medium and High)
Add all Products to a single campaign - This option consolidates all selected products into one unified campaign. It’s a great choice if you prefer a streamlined approach and want to control your entire product group’s performance under a single campaign umbrella.
Add all products to a single ad group - When enabled, all products are grouped within a single ad group inside the campaign
Step 3 (Group Settings) - In this step, you'll define the budget and ACoS target for your Autopilot Group
Total Daily Budget - This is the total amount allocated for all campaigns within the group. Autopilot will create separate campaigns for each Parent ASIN added. We recommend setting a minimum of $25 per campaign to ensure they run effectively throughout the day. Half of your total budget will be allocated to auto campaigns, including catch-all, while the other half will be distributed across your manual campaigns
ACoS Target - This is your target percentage for the advertising cost of sales. Setting this target helps Autopilot adjust bids to meet your profitability goals, maximizing overall performance and efficiency
Step 4 (Select ASINs) - This will guide you to limit the no. of selected products based on the set budget on Step 3. Also, you can expand a Parent ASIN to select their Child ASINs.
Step 5 (Launch Summary) - This step provides a preview of all the selections made in the previous steps. It also shows the total number of campaigns being created based on your selections. This allows you to evaluate whether your budget aligns with the number of campaigns being launched and make any necessary adjustments. Take a final look at the AP group details before submitting.
UI improvements on Annotations for better user experience with some added functionalities
We've made updates to the annotations interface to make it easier and more user-friendly. Now, whenever you add a note to any entity, it will automatically save the user's name, the date it was created, and the entity ID. You can view notes for individual entities on the PPC Manager and ProductVu or access a consolidated view of all notes in the Profile section under My Accounts in the left sidebar.
Additionally, we've added a privacy feature for admins. Admins can now add private notes to any entity that other users won’t see. As an admin, you can also quickly identify who added a note and when it was created.
These improvements make it simpler to manage notes, track contributions, and maintain privacy where needed, enhancing collaboration across the app/team.
Notes: When you expand any note, you can see details like who created it, when it was created, and its ID, making it easier to find and manage. You also have options to edit or delete the notes.
Admins can edit or delete any note in the account, while regular users can only edit or delete the notes they’ve added—not the ones created by others.
Additional Small Enhancements and bug fixes:
Updated the CSV file to include RoAS on hourly heatmap upon downloading the CSV file on the dayparting component.
On the pricing page, the default selection is now set to the 'Seller Central' tab with the North America account pre-selected. If you don’t have a North America account, the EU account will be selected by default. This ensures clarity and prevents subscribing to the wrong marketplace or account.
We renamed 'Overall Margin' on the hero cards to 'Total Margin' to match the field name on the charts.
Users will now be able to upload custom images from Creative asset library for SB Headline, product collection, New page campaign type launch.
The sum of Auto PPC Spend and Manual PPC Spend matches the Total Spend on PPC Manager.