We're excited to announce the launch of this year's most anticipated features. Leading the way is the Sponsored Brand launch flow, allowing users to launch Sponsored Brand Campaigns in Sellozo with an intuitive, user-friendly interface.
We have built separate launch flows for each type of Sponsored Brand campaign, ensuring users are always aware of the campaign type they’re working on. We know it's easy to mix up which options apply to which campaign type, so we've built separate launch flows to provide a seamless and clear user experience.
In this release, we’re also introducing some cosmetic enhancements and bug fixes. This includes the reintroduction of Brand metrics, offering a comprehensive view of key indicators such as brand awareness, engagement, and sentiment. These metrics allow our users to see how they compare with others in their category. Additionally, we're rolling out important Client script improvements.
New Features:
Introducing a new 'Campaign Selection' screen that lets users choose their preferred campaign type to launch
We are introducing a new screen listing all the campaign types for you to choose from. You can find this screen under the 'Launch Campaign' window -> Advanced option in PPC Manager, allowing you to select the campaign type and proceed with the launch. Currently, we have the following campaign types available to launch on the screen. We will update the list as we develop SD launch flows:
Sponsored Product
Sponsored Brand Video, Store
Sponsored Brand Video, Product Detail
Sponsored Brand Headline, Store Spotlight
Sponsored Brand Headline, Product Collection, New Landing page
Sponsored Brand Headline, Product Collection, Store
Campaign Selection screen in the 'Launch flow' within PPC Manager
Note: Sponsored Brand campaign types will be unavailable to launch for those accounts that are not in Amazon’s Brand Registry
2. Introducing Sponsored Brand, Video launch flows within Sellozo
Sponsored Brand (SB) Video campaigns are a type of advertising on Amazon that allows brands to showcase their products through engaging video content. These videos appear in search results and help capture shoppers' attention more effectively than static images or text ads.
These campaigns are a powerful tool for brands to enhance visibility, engage potential customers, and drive sales on Amazon. We have built separate flows for both the SB Video campaigns giving users better clarity on their relevant options throughout the entire launch flow, check out their launch flows below:
Sponsored Brand Video, Store - This campaign type will help you drive traffic to your online store or brand page where people can browse and shop more of your products. Following are the five steps to follow to launch this campaign type:
Step 1 (Campaign Details) - You are required to add all the relevant campaign details like Campaign and ad group name, start/end date, Brand, etc.
b. Step 2 (Products) - Users need to add their Store, Landing page and their associated products before proceeding to the next step to add their ‘Creatives’.
c. Step 3 (Creatives) - This step requires users to add their Brand name, Headline, video asset and logo.
Note: We are introducing a new field ‘Consent to translate’ on this step that will allow users to give Amazon permission to attempt to translate the video and/or headline to the marketplace's default language (Amazon currently supports translations from English to Dutch, French, German, Italian, Japanese, and Spanish). Please note that if the translation fails, Amazon moderation will reject the ad!
By default, it is set to ‘No’ but users have the option to change it to ‘Yes’ if they prefer.
d. Step 4 (Targeting) - Users are required to add their keywords or targets to the campaign. Depending on the campaign type they wish to launch, they can toggle between keywords and targets. The system will then display all valid match types applicable to the selected targeting type.
e. Step 5 (Launch Summary) - It displays the summary of all the selections that have been selected on previous steps. This screen also has the ‘Preview Ad’ option which will show the preview of the ad as in how it will look for the users on Amazon once it is launched successfully.
2. Sponsored Brand Video, Product Detail - This campaign leverages video ads to capture attention, guides potential customers to the product's detailed information page, and is designed to boost sales by simplifying the purchasing process. Proceed with the unique launch flow for this campaign type and submit it for Amazon’s review.
Sponsored Brand Video, Product Detail campaign type launch flow
3. Introducing Sponsored Brand Headline, Store Spotlight launch flows within Sellozo
This is the top-of-page banner ad that features your brand’s logo, a custom headline, and a selection of your products. It's highly visible and designed to grab shoppers' attention as soon as they start browsing.
A Sponsored Brand Headline, Store Spotlight campaign is a powerful way to enhance brand awareness and guide customers to explore your brand’s full range of products within your Amazon store. You can now launch this campaign type within Sellozo.
Sponsored Brand Headline, Store Spotlight launch flow
4. Introducing Sponsored Brand, Product Collection campaign types launch flows within Sellozo
This campaign is designed to promote your brand and a selection of your products at the same time.
Once you launch this campaign type, it will appear as a banner at the top of the page that features your brand logo and a few of your products. When shoppers click on it, they are taken to a custom landing page where they can see more of your products.
It's like having a mini storefront that highlights what your brand has to offer, making it easier for shoppers to explore and buy your products.
There are two different variations for this campaign type:
Product Collection, New Page - This campaign type allows you to feature your brand logo, a headline, and a set of products in an ad. When potential customers click on this ad, instead of going to a general store or product page, they are taken to a unique landing page tailored to showcase the products you're focusing on.
Product Collection, New page campaign type launch flow
2. Product Collection, Store - This campaign allows you to create an ad featuring your brand logo, a headline, and a selection of your products. When shoppers click on this ad, they’re directed to your brand's store on the platform, where they can browse all your products.
Product Collection, Store campaign type launch flow
5. Introducing Creative Assets library within Sellozo where all SB and SD creatives can be uploaded and stored
We have built a Creative Assets Library within Sellozo where users can upload their Sponsored Brands and Sponsored Display creatives. You’ll also find the creatives you’ve uploaded to Amazon available in Sellozo. This page is located under the 'My Accounts' option on the left sidebar, allowing you to sort by ‘Creation Time’ or ‘Last Updated.’ Additionally, you can filter search results by Name, Asset ID, Asset Type, Brand ID, and Tags.
Creative Assets Library
You also have the option to edit the uploaded creative assets. You can link the creatives to your respective brands and product ASINs. Additionally, you can add tags to the assets, allowing you to organize them into logical groups. These tags can be used to filter and manage your assets more efficiently.
Editing capabilities for Creative assets
6. Introducing ‘Fetch Review Status’ for SB campaign
We've added a new, detailed option for users to check the exact status of their campaigns at launch and see why they might have been rejected by Amazon. This feature is available in the campaign's action-items dropdown menu. By clicking on 'Fetch Review Status,' users can view the rejection reason if provided by Amazon, or see 'Approved' for successful campaigns.
SB campaigns’ Review status
7. Re- Introducing Brand Metrics data within Sellozo empowering users to benchmark their KPIs
We are re-introducing this feature fixing the issues with multiple profiles. Amazon usually has multiple profiles associated with an account causing confusion while pulling the data for the correct profile. This is an Amazon issue but Sellozo has found a workaround to identify the correct profile and pull the brand metrics data into Sellozo. However, following are the eligibility criteria from Amazon to access Brand metrics data:
Brands must have 20 orders in the last 30 days at the category-level (ex: Books, Clothing/Shoes/Jewelry, etc).
Sellers must be Brand Registered as Brand Owners and/or Brand Representatives.
Vendors must be Brand Registered as Brand Owners and/or Brand Representatives AND they must be BrandAid Verified
Self-Service BrandAid Verification: Ad console: “Access and Settings“ → “Brands“ menu
Must have run advertising on at least one ASIN in the past year
So, sellers being in Brand registry doesn’t guarantee access to brand metrics data. Brands need to qualify for the above-mentioned criteria to be able to see brand metrics data.
The Brand Metrics feature will provide a comprehensive view of important metrics such as brand awareness, engagement, and sentiment, allowing our users to see how they stack up against others in their category.
We believe that this feature will provide our users with valuable insights into their performance, helping them to make informed decisions and drive better results. Whether you're a small business or a large enterprise, the Brand Metrics feature will help you stay ahead of the curve and achieve your goals.
Marketplace Insights UI within Sellozo
8. Added Theme Targeting Edits capabilities to the Targeting tab within PPC Manager
Users will now be able to edit their theme-targetings and add the bids manually to these targeting types on the Targeting tab within PPC Manager.
Sponsored Brand theme-targeting allows advertisers to create ads that highlight their brand by focusing on specific themes or topics that are relevant to their audience. Instead of just targeting specific keywords or products, this approach lets brands align their ads with broader themes that resonate with their customers' interests, making the ads more engaging and relevant.
Theme-targeting Editing capabilities
9. Introducing a new feature within Client Scripts to allow users to create script rules for actions that exclude search terms
We’ve added a new option called ‘search_term_regex_exclude’ in the Client Scripts UI. This makes it easy for users to create rules that exclude certain search terms, without needing to write complex codes. Users can simply select this option to exclude specific search terms.
Additionally, we’ve included a new column in the CSV file labeled ‘search_term_regex_exclude.’ Users can list the search terms they want to exclude there, upload the file, and run the script directly within their account.
New option for ‘search_term_exclude’ within Client Scripts
Updated CSV file with ‘search_term_regex’ option
10. Client Scripts will now use the keyword datasets for targeting based actions
We've made an important improvement to how client scripts work. Previously, these scripts would only use data from search terms. Now, when you specify a keyword or target ID, the scripts will use the corresponding keyword data, which is typically more precise and relevant.
So, when you set up a script using a keyword ID or target ID, the script will pull in data from those specific keywords, giving you more precise and reliable results. If you don’t specify a keyword or target ID, the script will still use the search term data.
Available targeting based actions within Client Scripts
Additional small enhancements and bug fixes:
Added validation for script file names that alerts users when a file with the same name already exists, prompting them to replace the existing file with the new one. Additionally, users are informed that a file with the same name already exists.
The Client Scripts file is now fully responsive, ensuring users can access all relevant options even on the smaller screens.
Removed the warning message from the UI when users select multiple campaign types for bulk functionalities, as the UI will no longer display options that are not supported within bulk updates.
Implemented automatic scrolling to the Hop tour flow across the app. It ensures that when the user initiates a step in the Hop Tour, the app will automatically bring the relevant part of the screen into view.
Implemented a character limit of 32 characters on the campaign node name in Studio template which will no longer cause name overlapping issues in Campaign Studio.
Fixed the formatting of Match types on the Targeting tab within PPC Manager.
The new hourly heatmap is responsive to small screen sizes as well.
Fixed ‘Launch Campaign’ functionality on the ProductVu.
Updated all the CSV files across PPC Manager to include all the available stats upon downloading regardless of what stats are showing on the PPC table. Once you download the CSV file, it will have all the metrics available on the PPC Table.