With this release, we are pleased to announce the implementation of the Sponsored Products V3 API in Sellozo as Sponsored Ads reporting API in the Amazon Ads (API has been upgraded from version 2 to version 3).
Version 3 of the Sponsored Ads reporting API in the Amazon Ads API brings several enhancements to the reporting experience, including a single unified endpoint, multiple days of data in a single report, additional metrics, and bug fixes, providing advertisers with more comprehensive and accurate reporting.
In order to streamline the bulk Repricer upload process, we have made several updates to improve the user experience that includes updated column names on the Repricer CSV download template that match the corresponding information displayed on the window. We've also introduced new filters that help users refine their search results, enhancing the overall user experience.
Also, we fixed a few bugs related to error handling and now the app will display detailed error messages on various components when users hit a snag. These error messages will detail what the error is and how to resolve it if users add invalid input. This release also includes performance improvements that enable users to manage larger accounts more efficiently, as well as UI improvements, reporting enhancements, and dashboard upgrades across the board.
New Features:
1. Introducing the integration of our system with Sponsored Products V3 API
The Sponsored Ads reporting API in Amazon has recently undergone an upgrade from version 2 to version 3. This update brings several improvements to the reporting experience for advertisers. One significant change is the introduction of a single unified endpoint for all ad types, which simplifies the process of retrieving data. The new version also allows for multiple days of data to be included in a single report, enabling advertisers to analyze trends and patterns over a longer period. The reporting options have also been expanded to include both summary and daily grain reporting, providing greater flexibility in data analysis.
2. Introducing a new Product Eligibility feature within AutoPilot that will help users in identifying which products are eligible for advertising.
Sellozo AutoPilot now offers a feature that informs users of their product eligibility status prior to launching campaigns. The feature provides an 'Eligible' or 'Ineligible' or ‘Eligible with a Warning’ label with an error message for products that do not meet the eligibility criteria. Please refer to the attached screenshots for further illustration.
Products that are not eligible for advertising
Products statuses highlighting eligibility for advertising
3. New rules to the Client Scripts allowing users to customize the bid rules and and establish the Sellozo optimization flag
We have introduced two new rules to Client Scripts, enabling users to customize the bid rules for their campaigns and identify Sellozo optimized/non-optimized campaigns.
The following are the two new rules that users can specify within the client scripts CSV file and subsequently upload to apply to their campaigns in Sellozo:
1. New Bid = (Target ACOS / Current ACOS) * AVG CPC.
This calculation is defined as action "SET_BID_TO_IDEAL", and will be entered in the "action" column to update the bid accordingly.
2. sellozo_optimized = true.
To indicate that a campaign is eligible for Sellozo optimization in the client script CSV file, the 'isSellozo' value should be entered in the 'campaign_id' column.
4. Updated ProductVu's 'Bulk repricer’ upload feature with several enhancements to improve its overall functionality.
We have updated the 'Bulk Repricer' upload feature on ProductVu that includes the removal of columns such as "Id", "MarketplaceID", "PushDownCompetitor", and "PushDownMinPrice". The column header labeled "Enabled" has been changed to "Repricer Status" and "Seller Sku'' has been modified to "SKU". The header for "Win By Amount" has been updated to "Beat Price By''.
Additionally, the CSV template and content window have been reorganized to show the columns in the following order:
Repricer Status
SKU
Current Price
Min Price
Max Price
Beat Price By
Compete against prime eligible sellers only
Target Offer Position
Tags
These enhancements are aimed at providing users with a more efficient and intuitive experience when utilizing the 'Bulk repricer' upload feature:
Updated columns on the Bulk Repricer window
5. Added a new field for 'Targeting Type' within the Campaign Launch workflow of Campaign Studio
We have added a new toggle for ‘Targeting Type’ on the Campaign launch window in Campaign Studio in the Keyword/Target options with 'Keyword' being the default option. During the launch process, the chosen value will be applied to the ad groups, ensuring that the campaign/ad group shows the appropriate Targeting type upon launch.
This will enable the campaign to display the desired targeting type and allow the creation of the correct Targeting type and Transfer Rules.
Ad Group Targeting Type
The targeting type value will be displayed on the Targeting column of the Ad groups table accordingly:
Targeting Type at the Ad groups tab
6. Introducing a new filter to the PPC manager that allows for filtering of campaigns where the 'Max Bid' is missing
Added a new filter on the PPC Manager for ‘Has Max Bid-> True/False’ that will help users to refine their search results to see those campaigns where the max bid value hasn’t been specified yet.
New filter for ‘Has Max Bid’
7. Introducing a new filter that would allow for the exclusion of negated Search terms from the Search results
We are introducing a new filter to the search terms tab that will allow users to filter out the negated search terms in the search results.
New filter 'Has Negative Targeting = yes/no'
Additional small enhancements and bug fixes:
We have enhanced the functionality of SKU/ASIN/Parent ASIN filters on ProductVu so that removing any of these filters no longer results in the removal of other existing filters on the page.
Inconsistency in Enabling Placement Bid Multiplier Setting from the 'Edit campaign' -> 'Advanced tab' has been fixed.
The issue of incorrect Organic sales being displayed on Hero cards within the Dashboard page has been resolved.
Our system has been updated to process all Sponsored Brand campaign updates at a faster rate than before.
The Campaign Name filter on the Activity Log page now retrieves the correct search results.
Upcoming Features:
Walmart Advertising - Walmart Ad Beta will be available for our existing advertisers very soon. We’ve built a brand new tool for Walmart advertising that will let our advertisers launch their campaigns and our optimizer will help you drive sales, increase profitability, and lower your ACoS. Data-driven AI automatically optimizes your Walmart PPC ads to drive growth. Set your ACoS goals for each campaign, and Sellozo will optimize your ads to hit those goals.
Client Scripts new UI - We will be building a new UI for client scripts that will be more user-friendly and intuitive, making it easy for users to make rule-based changes to their campaigns.
Amazon Budget Rules - We will be introducing a new feature within PPC Manager that will enable users to specify budget rules to their campaigns. This feature will provide effective ways to manage and optimize advertising budgets, and enhance the overall user experience. With budget rules, you can automatically increase your budget during specific time frames or when your campaign reaches certain performance targets. By using budget rules, you can keep top-performing campaigns running while preventing budgets from being wasted on underperforming ones. There are two types of budget rules: schedule-based rules and performance-based rules, which allow you to set budgets in advance for special events and increase your campaign budget when it meets a certain performance threshold, respectively.