Amazon’s Prime Big Deal Days 2024 event marked a massive kickoff to the holiday shopping season. As the biggest October shopping event in Amazon’s history, it brought together more Prime members and exclusive deals, setting the stage for an impressive holiday season.
Prime Members Save Big
During the two-day event, Prime members worldwide saved over $1 billion on millions of deals according to Amazon. Discounts spanned across every category—from electronics and home goods to beauty and apparel. Top brands like Dyson, Levi’s, Mattel, and Apple were among the most sought-after, with customers snagging deals on everything from vacuums to tech gadgets. Seasonal favorites included popular products like the Le Volume 2-in-1 Blow Dryer Brush by L’ANGE HAIR and IT Cosmetics’ Superhero Mascara.
A Strong Start to the Holiday Season
Doug Herrington, CEO of Worldwide Amazon Stores, praised the success of Prime Big Deal Days 2024 as the start of a festive shopping spree. “This is just the beginning of great deals from Amazon this holiday season,” he said, highlighting the fast, free delivery options available to Prime members to help them cross items off their holiday lists.
As shoppers embraced the early start to holiday shopping, Amazon's AI-powered tools also played a significant role. Rufus, Amazon's generative AI shopping assistant, was a key helper, making tailored deal recommendations for customers. And while the AI tools for Amazon sellers still have a ways to go in terms of development and usage, other tools like Inspire, Amazon Lens, and AI Shopping Guides helped streamline the shopping experience by offering personalized feeds and product recommendations, making it easier to find the perfect gifts.
Significant Boosts for Sellozo Customers
Sellozo played a pivotal role in driving remarkable performance improvements for our customers during the Prime Big Deal Days event. Key highlights from our active customers include:
A 174% increase in top-line sales (compared to an average day of sales)
A 208% rise in units sold
A 130% uplift in page views
Conversion rate improvement from 10.44% to 13.16%
These numbers showcase the powerful impact of utilizing Sellozo's features to optimize and enhance performance on Amazon.
More Savings Ahead
While Prime Big Deal Days have wrapped up, Amazon's holiday savings are far from over. Shoppers can continue to discover trending gifts and exclusive deals through the Holiday Shop. The Top 100+ Gifts list and stocking stuffers under $10 will be key guides for budget-friendly gift hunting. Additionally, events like the Holiday Beauty Haul (running until November 3) promise more discounts on beauty products, while upcoming promotions before Black Friday and Cyber Monday are set to bring even more opportunities for savings. Fans of sports can look forward to the NFL Black Friday Football game, where customers can score epic deals while watching the Kansas City Chiefs face off against the Las Vegas Raiders on Prime Video.
Whether it’s discovering great gifts, enjoying fast deliveries, or finding exclusive deals, Amazon’s Prime Big Deal Days 2024 offered a glimpse into the incredible shopping opportunities this holiday season. If you're looking to boost your sales during this busy period, now is the perfect time to sign up for Sellozo. Our powerful tools can help you optimize your listings, manage your PPC campaigns, and drive more sales—just in time for the holiday shopping rush!