Amazon Storefronts is a program that allows shoppers to buy products exclusively from the almost 20,000 small to mid sized merchants. Amazon storefronts is a replacement for Amazon pages while offering more content, options and flexibility for many brand owners.
To increase traffic to your Amazon store, there are a couple of things you can do to help that:
Optimization
Optimizing your Amazon storefront is one of the first things you can do to increase traffic. Make sure everything is spelled correctly on your page, make sure you are using the appropriate and relevant keywords. You want to make sure everything is filled out on your storefront, don’t leave anything empty.
Header Photos
When you visit someone’s storefront, the first thing you see is their header photo. You want to make sure that the header photo is high quality, eye catching and includes your brand name. Below is a great example of a high quality, eye catching header photo.
The font is easy to read and it relates to their products.
Product Title
If you’ve been selling on Amazon for a while, you know one of the most important parts of a listing is the title description. Your title SEO is what will link your product to your Amazon store. You should include these things in your product title:
Brand name
Size of the product
Color of the product
Use of the product
Product features that differentiate your products from others
Quantity of product (if necessary)
Above, just by reading the title you know the brand, use of product, size of product and product features. In this case, color isn’t necessary but this a great example of what your title should look like. By putting your brand name at the beginning, you are already differentiating yourself from every other listing.
Product Photos
Having high quality product photo will increase traffic to your Amazon store if they stand out from your competitors. Instead of having the same old white background, you can try switching it up! Product photo differentiation is one way to make your product stand out from everyone else’s. Use some color in your photos, show the extras, showcase the quality of the product. You can even add a surprising bonus to the photos to make it more appealing. You can click here to watch our video on product photo differentiation..fusion-gallery-6 .fusion-gallery-image {border:0px solid #f6f6f6;}
As you can see, this company did a great job by differentiating their photos from the typical white backdrop. They use a background that relates to the product perfectly. Since it is a detox bath scrub or a conditioner, they put the product in the bathroom, which is where it would be used. They even used a main ingredient as a background which is pretty clever and will definitely draw attention to it.
Promotional Video
On your Amazon Storefront page, you have an option to add a video. This video should be an overview of your brand. Things you could include in this video could be; how the product was made, what kind of ingredients are in your product, how it works, why you created it, etc. This is a great way to get a customer’s attention visually. Not only can you add this to your Amazon storefront page, you can also use this as a video ad if it fits the requirements.
Paid Traffic
If you haven’t tried it already, paying for ads to run on Amazon is one of the top ways to drive traffic to your Amazon storefront. Your ads should include your brand name and at least three of your top products. Below is an example of an Ad for the Storefront company Opps.
This ad shows up when you type in the keyword ‘Fake Plant’. Even though a better keyword would be artificial plant, this is a great example on why you should include synonyms of other words in your keyword list when running ads. You want your product to show up with relevant keywords for every search. For more information on running ads on Amazon, you can click here to learn more.
Social Media Marketing
Social media is a great way to get your product in front of millions of customers. You can run ads on Facebook, Instagram and Pinterest that will drive traffic to your Amazon storefront. Focus on creating engaging, high quality written content. You can even collaborate with influencers to get your product put in front of a very specific target audience. The options are endless when it comes to promoting your products on social media. For more information about promoting your business on Pinterest, click here. For more information about promoting your business on Instagram, click here.
By using these tips, you should see a huge difference in your Amazon Storefront traffic. Remember that if you change any of your products, add new ingredients or options for a product, you should always renew your promotional video and run new ads. This way, not only are your regular customers learning about your new products, but you can also attract new customers as well. When you take the time to create a great campaign for brand awareness, it can result in a numerous amount of sales.
Thanks for reading, have a Happy Thanksgiving! 🦃