As the anticipation builds for one of the biggest shopping events of the year, Prime Day 2024, sellers on Amazon are gearing up to make the most out of this lucrative opportunity. With Amazon's recent announcement on how to prepare for the event, it's time for sellers to get fully prepared to maximize sales and visibility during Prime Day.
Sending in Your FBA Inventory
One of the critical steps in preparing for Prime Day is ensuring your FBA (Fulfillment by Amazon) inventory is stocked and ready to meet the surge in demand. Amazon advises sellers to have their FBA inventory arrive at fulfillment centers by June 20, 2024. To mitigate any potential logistics, customs, or carrier issues, it's recommended to ship well ahead of this deadline.
As you prepare your shipments, it's essential to check your recommended replenishment quantity. Even if restock limits are in place, sellers may still have capacity available in different storage types. Monitoring restock limits by storage type from the Restock Inventory or Shipping Queue can help sellers optimize their inventory allocation.
Creating Deals
Another crucial aspect of Prime Day preparation is creating enticing deals to attract shoppers. According to Amazon's guidelines, deals must be created by May 3, 2024, to participate in the Prime Day sale. To be eligible for creating deals, sellers must ensure their account has a rating of more than 4 stars, and their product also has a rating of more than 4.
Sellers can choose to create deals from the list of eligible products in the Select products tab of the Deals dashboard. This list is refreshed weekly, providing sellers with opportunities to feature different products throughout the lead-up to Prime Day.
Additionally, sellers have the option to create Prime Exclusive Discounts at any time before or during the sales event, provided they meet the eligibility criteria for Prime Day.
Stay Informed
As Prime Day approaches, sellers are encouraged to stay tuned for more updates and announcements from Amazon regarding Prime Day 2024. Keeping abreast of any changes or additional guidelines can help sellers adjust their strategies and capitalize on emerging opportunities.
Are you ready to seize the opportunities of Prime Day 2024? Share your preparations and strategies in the comments below!
Stay tuned to the Sellozo blog for more insights and tips on optimizing your Amazon selling experience.