Managing Amazon PPC can feel like trying to navigate a maze blindfolded — but that’s where Sellozo comes in. Our mission? To simplify Amazon PPC management and help sellers grow their businesses with smart tools and proven strategies. In this post, we’ll dive into some of the most frequently asked questions about Sellozo's features and what makes us different. Let’s get started! 🚀
What Makes Sellozo Different?
At Sellozo, we empower brands by focusing on three key principles:
🔄 Removing Complexity
Selling on Amazon can be overwhelming, with constant changes and a sea of data to navigate. Sellozo simplifies the process, providing intuitive tools that make managing your PPC campaigns and tracking performance as easy as possible. From launching campaigns to adjusting bids and tracking profitability, we take the guesswork out of Amazon advertising so you can focus on growing your business.
📊 Improving Performance
Our tools are designed with one goal in mind: boosting your bottom line. Thousands of sellers have used Sellozo to supercharge their Amazon sales, with many seeing an average of 70% growth in profits after tapping into our advanced automation. Whether it’s optimizing bids, winning the Buy Box, or tracking every dollar, Sellozo’s smart systems work around the clock to maximize your performance.
📈 Inspiring Confidence
We’re more than just a platform — we’re a partner. Sellozo is always on and always optimizing, giving you the peace of mind that your campaigns are in good hands. Our transparent flat-fee pricing is significantly lower than other Amazon PPC managers, and we back it up with proven results. We eat, sleep, and breathe Amazon ROI, constantly innovating to help sellers stay ahead of the curve. Our results speak for themselves — and we’re here to help you write your success story. 🙂
In short, Sellozo makes Amazon PPC management simple, effective, and trustworthy. With us, you get the perfect blend of smart systems and human strategy, all designed to help your business grow faster.
📊 How Do Sellozo’s Tools Work?
Sellozo’s tools are designed to give Amazon sellers more control, clarity, and confidence in managing their PPC campaigns and overall business performance. Here’s a quick overview of how they work:
✨ PPC Manager
When you sign up with Sellozo, we connect to your Amazon Seller Central account, making it easy to either optimize your existing campaigns or launch new ones. Once the Optimizer is activated and an ACoS target is set, Sellozo automatically adjusts bids up and down for search terms and keywords to maximize profitability and hit your ACoS goals. Plus, the system applies negative keywords when search terms aren’t delivering results, ensuring your ad spend goes toward what works.
🔠 Campaign Studio
Campaign Studio is Sellozo’s visual tool for effortlessly creating and managing complex Amazon ad campaign structures. The drag-and-drop interface provides an easy way to link campaigns and ad groups, making keyword transfer and optimization a breeze.
🚀 Sellozo Autopilot
Sellozo Autopilot simplifies and optimizes your Amazon PPC campaigns — especially if you have a large product catalog or a messy campaign structure.
💰 Repricer
Winning the Buy Box is key to increasing sales, and Sellozo’s Repricer helps you do just that. After activation, the Repricer automatically adjusts your product prices based on the criteria you set, helping you stay competitive and keep that Buy Box spot.
📊 Insights & Analytics
Sellozo’s dashboard provides a high-level view of your sales and ad spend, helping you track profitability with ease. Dive deeper with ProductVu, which breaks down costs and sales by product. You can even see which campaigns each product is part of and make adjustments directly from there. Additionally, Sellozo gives you insights into your inventory levels, so you’re never caught off guard.
📈 Financial Reporting
Managing Amazon finances can be overwhelming, but Sellozo’s Financial Reporting tool simplifies the process. It automatically imports your fees from Seller Central and organizes them by SKU. You can add details like Cost of Goods, Inbound Shipping, and other expenses to get a clear, accurate picture of your financial performance.
🕒 Dayparting
Dayparting maximizes ad performance by scheduling campaigns to run during the most profitable hours. Powered by Amazon Marketing Stream (AMS), it automates the process, ensuring your budget is spent efficiently and your ACoS stays in check.
🔧 Client Scripts
Client Scripts gives advanced users more control over ad management. Set personalized rules for adjusting bids, pausing ads, or automating actions.
In short, Sellozo’s tools work together to streamline your operations, boost ad performance, and give you the insights needed to make smart decisions — all from one easy-to-use platform.
Let’s take a closer look at some of our tools:
🔍 What is the Campaign Studio?
Campaign Studio is Sellozo’s visual tool for effortlessly creating and managing complex Amazon ad campaign structures. It gives you a clear, interactive way to link campaigns and ad groups, making keyword transfer and optimization a breeze.
Here’s how it works:
Visualize Your Campaign Flow: Campaign Studio lets you map out the flow of keywords from one campaign or ad group to another using simple drag-and-drop arrows. Whether you’re linking an automatic campaign to a manual one or setting up keyword transfers within a manual campaign, you can easily see the structure at a glance.
Customize Keyword Transfers: Set rules for how keywords move between ad groups. For example, when a search term converts in an automatic campaign, you can automatically add it as a broad match keyword in a manual campaign — or go straight to exact match.
Build Complex Strategies with Ease: Need to fine-tune things further? You can create multi-step workflows like having broad match keywords convert into exact match keywords within the same manual campaign, giving you greater control over how your ads evolve.
Save and Adjust Anytime: Once your campaign pattern is set, you can save it and come back to make adjustments at any time. The system remembers your settings, so you’re always just a click away from refining your strategy.
Campaign Studio turns what used to be a tedious, manual process into a streamlined, visual experience. It’s perfect for sellers who want to take control of their ad structure while making sure no keyword opportunity slips through the cracks.
💡 What is the Sellozo Autopilot?
Sellozo Autopilot is a powerful feature designed to simplify and optimize your Amazon PPC campaigns — especially if you have a large product catalog or a messy campaign structure. It streamlines the process by automatically creating and organizing campaigns according to best practices, making it easier for Sellozo’s Optimizer to fine-tune performance. Autopilot takes the heavy lifting off your plate so you can focus on growing your business while it works behind the scenes to maximize results.
How Does the Sellozo Autopilot Work?
Autopilot works by creating organized product groups that align with your ACoS targets and campaign goals. Here’s how it works step-by-step:
Create a Product Group: Start by grouping ASINs that share the same ACoS target. This makes it easier for Autopilot to apply optimizations effectively.
Select a Keyword Discovery Level: Choose from three levels — low, medium, or high — depending on your budget and how aggressively you want to expand your keyword targeting. Each level determines the flow of keywords from automatic campaigns into manual ones, progressing from broad to exact match at varying speeds.
Set Your Budget and ACoS Target: Autopilot intelligently distributes your budget across all campaigns within the product group, rebalancing funds to maximize profitability as performance data rolls in.
Automatic Campaign Management: Once launched, Autopilot pauses any pre-existing campaigns for the ASINs in that group, preventing overlap and ensuring a clean, optimized structure. If your previous campaigns used a one-ASIN-per-ad-group structure, Autopilot will import that historical data to inform its optimizations. Otherwise, it starts fresh, building campaigns according to best practices.
Ongoing Optimization: After setup, Autopilot continuously analyzes performance and adjusts bids to help you hit your ACoS targets while saving you time. You can always check in and make manual adjustments through the PPC Manager if needed.
With Autopilot, you’re getting more than just automation — you’re getting a system that’s always optimizing, always learning, and always working to get you better results with less hassle. It’s the perfect tool for sellers who want smarter campaigns without spending hours managing them.
🔍 How Does Dayparting Work?
Dayparting in Sellozo is a game-changing feature that helps advertisers maximize their ad performance by scheduling campaigns to run during the most profitable hours of the day. Powered by Sellozo’s integration with Amazon Marketing Stream (AMS), this tool automates the process, ensuring your budget is spent efficiently and your ACoS stays in check.
Automated Optimization with Real-Time Data
Sellozo’s Dayparting works by analyzing near real-time data from AMS to identify the best times to run your ads. It automatically pauses and reactivates campaigns based on budget utilization and ACoS, ensuring you’re not wasting ad spend during less profitable hours.
How It Works:
Enable AI Dayparting: In the PPC Manager, navigate to Campaigns → Dayparting and toggle on “Enable AI Dayparting” for your selected campaigns.
Smart Budgeting:
When campaign spend hits 90% of the budget, Sellozo disables the hour with the highest ACoS, preventing overspending during costly times.
If spend is below 90%, the system gradually reactivates previously paused hours, prioritizing those with better performance.
Continuous Learning: Each day, the system reviews the previous day’s data to make adjustments, ensuring your campaigns stay optimized without constant manual intervention.
A Practical Example:
Imagine your campaign reaches 90% of its budget by Tuesday afternoon. Sellozo identifies 5 PM as the hour with the highest ACoS and pauses ads during that time. If the trend continues, it will disable the next highest ACoS hour each day until performance improves. When the campaign stops hitting its budget limit, Sellozo automatically reactivates the best-performing hours.
Insights You Can Trust:
Sellozo’s intuitive heatmap shows ACoS percentages and order volume for each hour, giving you clear insights into when your ads perform best. Plus, the system aligns with your local timezone, making it easy to manage campaigns according to your schedule.
With Sellozo’s Dayparting, you can say goodbye to manual adjustments and let automation take the reins, ensuring your ads run smarter — not harder.
💳 How Do I Use the Financial Reports?
Sellozo’s Financial Reports make it easy to track your business’s performance without getting lost in spreadsheets. Whether you’re looking for a quick snapshot or a detailed SKU-level breakdown, these reports give you the insights you need to manage your Amazon business more effectively.
Overview Tab: Your Business at a Glance
The Overview tab offers a clear summary of your financial health:
Key Metrics: Instantly see your total receipts, total costs, true profit, and overall margin.
Revenue & Cost Breakdown: Get a quick look at your revenue sources and costs, including an itemized view of Amazon FBA and referral fees.
Custom Timeframes: Analyze performance over different periods — view data from yesterday, the last seven days, or the last 30 days.
Cost Breakdown: A visual representation shows where the bulk of your costs are, helping you identify areas for improvement.
Inventory Summary: Stay ahead of stockouts with insights into sold, returned, available, and unfillable inventory.
SKU Detail Tab: Dive into the Details
For a more granular view, the SKU Detail tab breaks down financial information for each product. Amazon’s 400+ fees are grouped into easy-to-understand categories, with the option to click on a question mark icon for an itemized list of fees.
Track Additional Expenses
The “Other Expenses” tab lets you add non-Amazon costs to get a more accurate true profit calculation. Simply input the expense category, description, cost, and frequency. Recurring expenses — like software subscriptions or office supplies — are automatically spread out over time for better tracking.
Export Your Data
Need to dive even deeper? You can download all this information as a CSV with a single click, making it simple to share or analyze outside the platform.
With Sellozo’s Financial Reports, understanding your numbers has never been easier. Whether you’re managing a few products or a massive catalog, these reports give you the tools to make smarter decisions and grow your Amazon business.
📇 What is Client Scripts?
Client Scripts is a powerful tool designed for advanced Sellozo users who want more control over their ad management. It allows you to set custom parameters that tell the system exactly how to create and manage ads and bids within a specific timeframe — and now, you can do it with or without spreadsheets!
Here’s how it works:
Two Ways to Create Scripts:
CSV Template: Download the template, fill in the required fields to define your parameters, and upload it back into Sellozo. The system takes care of the rest.
Client Scripts Builder: Prefer a more guided approach? The new Client Scripts Builder interface walks you through the process step-by-step, making it even easier to customize your campaigns without needing to mess with spreadsheets.
Custom Parameters: Set rules like adjusting bids on a particular keyword between selected dates, pausing ads that don’t meet a target ACoS and click threshold, or automating actions on a schedule (e.g., raising bids every 7 days).
Limitless Flexibility: Whether you’re fine-tuning a single campaign or managing hundreds, Client Scripts helps you implement personalized strategies without manual adjustments.
For those ready to dive deeper into campaign management, Client Scripts puts you in the driver’s seat, making it easy to execute complex strategies with precision.
Sellozo isn’t just about managing Amazon PPC — it’s about taking control, making smart decisions, and unlocking your business’s full potential. Whether you’re looking to simplify your campaigns, boost your performance, or get clearer insights into your finances, Sellozo’s suite of tools is here to help every step of the way.
Ready to see the difference for yourself? Sign up today or reach out for a personalized demo. Your Amazon success story starts here. 🚀