Amazon ads can be a game-changer for sellers, but navigating the different ad types and campaign strategies can feel like a maze. Sellozo simplifies the process, helping you make the most of every ad dollar. Let’s dive into the key questions sellers often ask about Amazon ads and how Sellozo makes managing them a breeze.
🛠️What are the Amazon ad types available in Sellozo?
Sellozo supports all the Amazon Sponsored ad types: Sponsored Products, Sponsored Brands, Sponsored Display, RAS, and DSP. Below are more details on the capabilities of each ad type:
🏷️Sponsored Products: These ads promote individual product listings directly in Amazon search results and product detail pages. They’re perfect for boosting product visibility and driving sales. With Sellozo, you can automate bid adjustments and monitor performance, ensuring you get the most out of every click.There are two types of Amazon Sponsored Products: Keyword or Product targeted ads, which both look very similar to organic search results and link to the product detail page. In terms of content, Sponsored Product ads are created automatically based on the advertised product listing:
Keyword targeting ads: Keyword targeting in Sellozo and Amazon is a feature that allows you to select specific, relevant keywords that will show your product ads in relevant searches and product detail pages. Use this strategy when you know the search terms that shoppers use to search for products similar to yours.
Product targeting ads: Product targeting, also known as Amazon ASIN targeting, is offered in Sellozo and Amazon PPC ad campaigns and displays Sponsored Product ads on other ASIN pages and in category search results. The Seller can choose specific products, categories, brands, or other product features that are similar to the advertised product. Product targeting offers the opportunity to increase the granularity of ads, build greater brand awareness, and improve ad performance. In many cases, Amazon product targeting campaigns achieve a higher ROAS than keyword targeting campaigns.
🌟Sponsored Brands: Ideal for increasing brand awareness, these ads showcase your logo, a custom headline, and multiple products. Sponsored Brands appear at the top of search results, helping you stand out from the competition. Sellozo streamlines the creation process, making it easy to test different creatives and measure results. There are three types of Sponsored Brand ad formats to choose from:
Product Collection: The Product Collection ad type allows the Seller to target up to three products from a landing page of their choice, either directly to a custom branded Amazon storefront or a dedicated landing page that only features the advertised products.
Store Spotlight: The Store Spotlight ad type is only available to brand-registered Sellers who have created a Store page as it redirects customers directly to the Store page (which only displays the brand’s products, no competitor ads will appear on this page). Store Spotlight is great for brands that sell multiple products across a variety of categories or subcategories.
Video: Sponsored Brands Video ads are short (15-30 seconds), but informative video content that helps the product stand out in the search results.
📣Sponsored Display: Sponsored Display ads allow you to retarget shoppers who have previously viewed your products or similar items. These ads appear not just on Amazon but across third-party websites and apps, broadening your reach. Sellozo provides insights into audience performance, enabling you to refine targeting and maximize conversions.Along with the options for custom images, headlines, or logos, Sponsored Display has two options for targeting:
Product targeting: Sellers can reach shoppers actively considering similar or complementary products and categories on Amazon, with ads that may appear in placements on product detail pages, shopping results pages, and alongside customer reviews.
Audience targeting: Sponsored Display audiences help to engage or reengage audiences who have viewed the advertised products, similar products, relevant categories, and even categories that don’t include the advertised products on Amazon. Sponsored Display audiences ads appear both on and off Amazon. On Amazon, placements appear in prominent positions such as the homepage and product detail pages. Off Amazon, placements appear on Twitch or third-party apps and websites.
🛍️RAS (Retail Ad Service): Amazon Ads is introducing Amazon Retail Ad Service, a new service built on AWS that enables retailers to enhance their shopping experiences and scale advertising using Amazon Ads' two decades of ad tech expertise. Retailers use the service to quickly, easily, and cost-effectively deliver contextually relevant ads in the right place and at the right time in their online stores. Their customers can click on an ad and complete their purchase in the retailer’s online store. The service is currently in beta with multiple retailers.
📈ADSP (Amazon Demand Side Platform): Sellozo also supports Amazon DSP ads, which allow advertisers to programmatically buy display and video ads to reach audiences both on and off Amazon. If you’re interested in learning more about DSP and how Sellozo can help, we recommend talking to a sales representative to get full details on the DSP offering.
What is a Store Spotlight Sponsored Brand Campaign?🔍
Store Spotlight campaigns are a type of Sponsored Brand Campaign for Amazon sellers that are Brand Registered. These can drive traffic to your Amazon Store, help increase brand awareness, and are more customizable than traditional Sponsored Brand campaigns.
Sellozo streamlines the setup, allowing you to craft eye-catching Store Spotlight ads that drive traffic directly to your storefront, increasing visibility and potential sales.
What is the difference between Auto Campaign vs Manual Campaign?
🤖Auto PPC Campaign: This type of campaign is going to work as a search campaign. It can find keywords/search terms for you to bid on and get conversions on.
🎯Manual PPC Campaigns: This type of campaign is going to be where you can bid on those keywords the auto campaign found. The manual campaign is going to be the campaign where you narrow down your bids and find the profitability.
Use Auto Campaigns to gather data, then seamlessly transition winning keywords into a Manual Campaign for more precise targeting — all within Sellozo’s intuitive platform.
🔑Where do Auto campaigns get the search terms?
Auto PPC campaigns get their terms from Amazon; the terms collected are things that visitors are already typing into Amazon to find similar products. Auto campaigns not only pick up on search terms but they also can pick up on ASINs that are similar to your products as well.
With Sellozo, you can track the performance of these automatically selected search terms, identifying which ones drive the most sales and easily incorporating them into Manual Campaigns for even better results.
Ready to take control of your Amazon ads? Whether you’re exploring ad types or fine-tuning your campaigns, Sellozo gives you the tools and insights to succeed. Let’s make every ad count!