Amazon recently announced the key 2021 holiday dates Amazon sellers to use to get ready for the Q4 hol
iday shopping year. Don’t miss your chance for submitting 7-day deals, best deals, lighting deals, and more!
Key Dates For Q4 Prep AUGUST 3 Holiday promotion submissions open in Seller Central and Vendor Central.
SEPTEMBER 17 Deadline to submit 7-Day Deals, Best Deals, and Lightning Deals in Australia and the United States.
OCTOBER 8 Deadline to submit 7-Day Deals, Best Deals, and Lightning Deals in Canada, France, Germany, Italy, Japan, the Kingdom of Saudi Arabia, Mexico, the Netherlands, Singapore, Spain, the United Arab Emirates, and the United Kingdom.
OCTOBER 21-NOVEMBER 17 The inbound shipping cutoff for vendors: Deal inventory must be in transit. > October 21: the United States > November 5: Australia, Canada, France, Germany, Italy, the Kingdom of Saudi Arabia, Mexico, the Netherlands, Spain, the United Arab Emirates, and the United Kingdom > November 14: Japan > November 17: Singapore
OCTOBER 24-NOVEMBER 17 FBA inventory cut-off date for sellers: Make sure your clients’ shipments arrive at Amazon well in advance of key shopping dates. Inventory should arrive at our fulfillment centers by this date to ensure your clients’ products are available for customers during the holiday. > October 24: Canada and Mexico > November 3: the United States > November 5: France, Germany, Italy, the Kingdom of Saudi Arabia, the Netherlands, Spain, the United Arab Emirates, and the United Kingdom > November 12: Australia > November 14: Japan > November 17: Singapore
NOVEMBER 3 Culture Day in Japan.
NOVEMBER 4 Diwali in India and Singapore.
NOVEMBER 23 Labor Thanksgiving Day in Japan.
NOVEMBER 25 Thanksgiving Day in the United States.
NOVEMBER 26 Black Friday begins on this day and promotions end on November 28.
NOVEMBER 29 Cyber Monday begins and coupon submissions close on this day.
