At the heart of every successful Amazon business is a series of well-managed business processes that lead to sales and company growth. However, as most Amazon business owners know, it can be overwhelming trying to manage every little thing about running an e-commerce business.
It doesn’t matter whether or not you’ve been in the business long enough. The truth is it can be difficult to do things by yourself. The good news is you don’t have to be a Jack of all trades to keep your Amazon store running smoothly.
If you want to keep scaling up your business, then you need a few pairs of helping hands. For some business owners, this means hiring full-time workers to fulfill every task that they need to get done. For others, it means outsourcing tasks for Amazon to freelance professionals.
Outsourcing isn’t a new thing. However, the benefits have remained the same.
It has been around since before e-commerce was got to be as popular as it is right now. Outsourcing involves hiring third-party contractors to perform tasks you’d normally do in-house. These days, you can hire individual freelancers or boutique agencies to handle a wide range of business processes.
It allows business owners to reduce costs, streamline operations, and increase the flexibility they have in their businesses. For Amazon business owners, these advantages can mean the difference between growth and stagnation.
How to Outsource Tasks for Amazon
Outsourcing tasks for Amazon Sellers doesn’t have to be complicated or difficult. Here are five simple steps that can help you find the perfect match for you:
Step 1: Determine the Tasks You Need to Outsource
Before you start looking for help, you first need to know what you need help with. If it’s a task that does not give you the best value for your time, then it’s a good idea to outsource it.
List down tasks that are taking a considerable chunk of your time that might be better off passed on to someone else. Think of repetitive tasks that may be crucial to your business but aren’t adding more value to your company. This could be answering customer queries or doing order fulfillment, for instance.
You may also want to consider outsourcing tasks that require specialized skills that you don’t have expertise in. This could be SEO, photography, and customer relations.
It may also be useful to create a workflow for whatever task makes it to your list. Then you’ll have this information readily available for the freelancer you are going to hire.
Step 2: Describe the Person You Need for Each Task
Now that you know which tasks you can pass on to a freelancer, it’s time to determine the qualities of the person you want to work with. List down the specific skills and qualifications you need this person to have so that they can perform the tasks efficiently. This is especially helpful if you’ll be outsourcing tasks that need Amazon-specific skills and experience.
Apart from expertise and experience, you should also look out for communication skills. Think about your communication needs so you can find a freelancer who fits the bill. Do you need constant updates via chat? Do you need to have weekly Skype calls? Do you need once a week accomplishment reports sent to your email?
You also need to highlight the work attitude you require. Professionalism is a big deal when you’re working with a remote freelancer. Having excellent skills is great and all but if you have to deal with red flags like being ill-prepared, it may not be worth it.
Step 3: Find Great Candidates on a Freelance Platform
There’s plenty of skilled freelancers out there who can help you in your quest to outsource tasks for your Amazon business. But since there’s so many of them, it can be tough finding the best candidates. Of course, you can ask for referrals from industry partners, but you can also make things easier for yourself by using freelance marketplaces.
There are plenty of platforms you can look into online. One of them is FreeeUp, a freelancer marketplace known for pre-vetting freelancers and boutique agencies, which makes it easier for business owners to find great candidates quickly.
Using FreeeUp is as simple as signing up for an account, submitting your requirements, and getting introduced to a freelancer within one business day.
You can get immediate access to the top remote talent without having to go through numerous resumes and interviews. What’s more, there’s a wide range of skills available on this platform that can cover your needs ranging from Amazon FBA and PPC marketing to store design and EBC.
Step 4: Onboard the Freelancer
Having a strong freelancer onboarding system can save you from a lot of headaches down the line. By providing freelancers with the right resources from day one, you will be able to build a strong working relationship with any freelancer you hire.
The onboarding process starts with going over your business goals and culture. Let them know the nuances of your business. For an Amazon business, you can start with what you’re selling, who your target customers are, and how you intend to accomplish your business goals.
You should also talk about the terms of engagement to set expectations on both sides. This ensures that everything is clear and you stay on the same page. You should also go over the workflow you’ve outlined previously to make sure that they fully understand the process you intend for them to follow.
It’s also important to set rules for communication. Since you’ve determined your preferred form of communication, you only need to relay this information to the freelancer to see if it works for them as well.
Finally, make sure that their accounts have been set up and that they have access to any other platforms and tools you are using. It is also wise to introduce them to any other people that they may be working with.
Step 5: Employ Sound Management Practices
Managing remote freelancers involves a different set of strategies than managing in-house full-timers who work with you side by side. When outsourcing tasks for Amazon, you need to remember a few sound management practices to help things run smoothly.
You need to use a good project management tool. You can choose from a lot of different options available today including Asana and Trello. These tools can help both you and the freelancer to manage and monitor daily tasks.
You’ll need to run regular meetings. If you’re working with a high-level freelancer, you don’t have to micromanage them. However, you do need to schedule regular meetings to check if the tasks are being done correctly and to address any errors in the process. Setting up a feedback system is an important aspect of managing freelancers. Communication is crucial when outsourcing tasks for Amazon so be sure to keep the lines as open as possible.
You have to agree on reasonable deadlines. This is especially helpful for creative tasks such as graphics work or web design. While a lot of freelancers have flexible working schedules, it’s still important to agree on a workable turn-around-time.
Make freelancers feel that they are a valuable part of your business. Freelancers feel more motivated to work when you give them constructive feedback as well. Be open to a culture of mentorship even if you don’t work with each other in one physical space. This way, you can form a strong and happy work dynamic.
10 Common Tasks to Outsource for Amazon Sellers
Maintaining an Amazon business is no easy feat. With all the ongoing tasks you need to think about, you need a bit of help so that the growth of your company is not limited by your own capacity.
Here are the ten most common tasks you can outsource to freelancers:
A skilled freelancer can help you find products, manufacturers, and suppliers, especially if you’re running an Amazon FBA account. All you need is to set the parameters of your desired product attributes to make it easier for the freelancer to research the right kind of products for you to sell.
Setting up an account on Amazon Seller Central requires very specific knowledge and experience. There are many freelancers who specialize in this task who can save you from the hassle of figuring out how to navigate the Seller Central dashboard.
Building Supplier Relationships
Working with suppliers is a labor- and time-intensive task. While it’s a crucial part of your business model, you’re still better off letting a supplier relations expert work their magic while you focus on growing your business. A freelancer can help you coordinate shipments, manage quality control, and manage negotiations with your suppliers.
Product Listing and Optimization
Creating strong product listings is an important aspect of running an Amazon business. You need to understand how keywords affect your product’s search ranking on this platform. Therefore, you need the help of a product listing professional for this purpose.
Furthermore, optimizing product listing on Amazon takes time, skill, and knowledge. If you’re not equipped with any of these, you can rely on freelance experts who can handle it for you. They can take care of optimizing data points including images, product features, descriptions, and other variables so that your products can appear at the top of search results every time.
Since Amazon is partly a search engine, you need a strong SEO strategy to ensure that your products appear on the first page of customers’ search results. An SEO expert can help you analyze and optimize various aspects of your listings including product titles, bullet points, descriptions, images, and more so you can keep up with the ever changing algorithms.
A Pay-Per-Click campaign is a great way to attract visitors and convert them into paying customers. If you attempt to learn this by yourself, you’re going to spend so much time figuring things out. A better option for you is to hire freelancer whose an expert on running PPC campaigns on Amazon.
Image Editing and Graphic Design
Amazon listings require arresting visuals that convince shoppers to click the “add to cart” button. A photo editor can help you create compelling product images that can enrich your listings. A graphic designer can create a wide range of collateral from a brand logo to packaging design and visuals for product instructions and package inserts that effectively convey your branding and messaging to your target customers.
If you’re not using Amazon FBA and you do your own order fulfillment, you need the help of an order management professional. He or she can take care of things that lead to the fast delivery of your products to Amazon buyers.
A streamlined order management process ensures that your customers have a great experience purchasing from your online store. A freelancer can help you manage picking and packing, shipping, returns, and refunds so you don’t have to.
A freelancer with experience in customer service is integral if you want to provide an outstanding customer experience to everyone. They can handle both negative and positive situations expertly. They can handle customer complaints, product queries, and resolve all sorts of issues in a timely manner to keep your Amazon scores high.
Whether you do your own order fulfillment or you use the FBA service, you need an inventory manager who can ensure that your products are in stock at all times.
If you’re fulfilling your own orders, an inventory management professional can ensure that your business is in constant communication with suppliers and that your warehouse is well-stocked.
If you’re on the FBA program, an inventory manager can help ensure that the Amazon warehouses have the optimum level of stock at all times. They can help track shipments to Amazon as well so that they are delivered in a timely manner.
As a business owner, your focus should be on growing your business and boosting sales. By outsourcing tasks for Amazon, you can free some of your precious time which you can use for scaling up your business.
It doesn’t have to be a complicated matter. With the tips above you’ll be working with an excellent freelancer in no time.