Influencers are one of the easiest ways to advertise whatever product you are selling, but it can come with a high price tag. Influencers are a great choice because they already have a specific audience that is interested in a hobby. Using influencers to promote your product is very cost effective while also bringing in major ROI. For example, if you sell workout gear and find an influencer who focuses their content around workout routines, meals, gear etc., then you can assume the majority of their audience is interested in athletic content.
When it comes to advertising, usually you have to define your target market and define specific characteristics etc., but if you make the right choice in choosing an influencer, this is one step you don’t have to pay much mind too because the group is already interested in whatever the influencers posts about.
Now you may be wondering, How do I find the right influencer? Well let’s get into some important details on how to find the right influencer for your brand.
When looking for influencers you want to be sure of two main things. Their content is thoughtful and high quality and their following is real. If you are unaware, there are people who buy followers and scam businesses into thinking they are an influencer. One way to check their authenticity is to use websites like
These websites allow you to search for the influencer and look at their analytics. By looking at their analytics, this will help you understand if their following is real or not. For example, if their analytics tell you that they receive thousands of likes on their posts and their engagement rate is below a 2%, chances are they paid for their likes. Same goes for followers. If they have over thousands of followers and they get a few hundred likes or less, they probably paid for their followers as well.
Typically, influencers that have 1K-5K followers will have a higher engagement rate than those who have hundreds of thousands or millions of followers. Below is a great example from Phlanx. Accounts that have 1K-5K followers tend to have the most engagement on their posts, people leave more comments, their posts get a lot more saves, etc. To check their engagement rate you can use the following
All of these websites allow you to type in the influencers name and it will compare their followers, engagement, likes and give you a percentage and quality score of their profile. This will help you narrow down your list of influencers.
One thing to keep in mind when you are contacting influencers is, you want to make sure you are not paying them for a review. This is against Amazon’s TOS. When paying influencers you want to make sure they are only driving traffic to your listing. If they want to leave a review on their own, that’s fine but you cannot pay them and ask them to leave a review. You also want to make sure they are letting their audience know that they are promoting your product as an Ad. When influencers are posting about products they were paid for, it is required to let the readers easily know that it is an Ad, or their post may be flagged and taken down. If this is unclear in their caption, it could be a big loss to you.
I hope you found this helpful. Good luck on searching for the right influencer, anddon’t forget to thank them and track their post performance to see how well it worked for your business. Happy holidays!