When it comes to selling online, Amazon is the ultimate e-commerce platform for both sellers and shoppers. With millions of people visiting the page every day and from all over the globe, it’s clear that Amazon is where you need to be. But, selling on Amazon is far from simple. With the platform’s increased popularity comes an increase in the competition. Whatever you’re selling, there are hundreds of others selling the same. This is where tips can set you apart from other sellers and increase conversion on Amazon.
This is why you need a solid strategy for boosting your Amazon selling strategy. And, using copywriting to increase conversions is one tactic you need to apply. If you’re not sure what are the golden standards for Amazon copywriting, or how to apply them, just keep reading.
This article shares the best Amazon copywriting tips that’ll boost your conversions for good.
Amazon and SEO go hand in hand. Although Amazon is not your typical search engine, it still uses similar algorithms to give the searcher the best possible matches and search results.
So, when a potential shopper types something like “black waterproof mascara” you want to be the one Amazon suggests her to check out. To do this, you’ll need to:
- conduct keyword research
- use Amazon keyword planners
- choose the keywords that’ll match the intent of the shopper
Choosing the keywords is the first step in boosting your Amazon SEO and your profile. Now it’s time to start using them.
Write Clear Titles
When the potential shopper gets the results of their search, there’s going to be dozens of results on the first page only. They don’t want to waste their time on products they don’t care much for.
What they want is an instant answer to their search.
The title of your product page needs to tell them the basics of what they’re interested in. It needs to contain:
- basic product information
- product facts they’ve searched for
- the keyword
A title that is not clear, has too much information, or has nothing to do with the keyword or the search is a dead end.
Here’s an example of a brilliant title:
- COVERGIRL Clump Crusher by LashBlast Water Resistant Mascara, Very Black 825, 0.44 Fl
It’s more than enough to interest the shopper and get them to click the link and read more. That’s all you want your title to do.
Here’s a title we don’t find nearly as good:
- Maybelline Sky High Washable Mascara Makeup, Volumizing Mascara, Buildable, Lengthening Mascara, Defining, Curling, Multiplying, Washable Blackest Black
There are too many adjectives and too little actual product information.
Set Yourself Apart
According to DataFeedWatch, from January to March 2021, 280,000 new sellers joined Amazon, with 1.2 million more expected to join by the end of the year. When the competition is fierce, you don’t want to blend in. You want to set yourself apart.
Writing your Amazon copy the right way can help you achieve this effect. Here’s what you need to do:
- analyze your competitors
- see what they’re focusing on
- find a different focus
So, when a potential shopper goes through several product pages, you want yours to:
- offer something new
- promise a different benefit
- point out something unique about the product
Competitor analysis is a must. If you can’t do it on your own, TrustMyPaper can do high-quality research for you. Use the results to learn about your potential advantages over the competitors and cover them in your product descriptions.
Structure the Product Page
A lot of written text in your copy confuses and drives away potential customers. They’re not visiting Amazon to read. They’re here to shop.
And, the faster they find what they’re looking for, the faster they’ll buy it.
So, you need to structure your copy properly and make it super-easy to read and understand. To do so, you’ll simply need to:
- divide it into sections
- add meaningful headlines to each section e.g. brand, color, ingredients, benefits
- use bullet points when listing things
- use short paragraphs and short sentences for the About this item section
Give your potential customer a chance to scan your copy for specific product information. Don’t make your customers read every word, since they’ll give up before you know it. Get professional writing help from SupremeDissertations if you think this is too big of a challenge for you.
Add Specific Product Benefits
Product benefits may be the key section of your entire Amazon page. It’s what the shopper is most interested in and what you need to write like a true professional.
However, you could easily make a mistake and:
- overpraise your product
- focus on the wrong type of benefits
- forget to mention the most important benefits
This is why we suggest you follow our simple instructions and nail each product benefits section. Here’s what you need to do:
- avoid synonymous, empty adjectives e.g. long-lasting, durable, permanent
- focus on key information e.g. 20x more volume, 0 clumps, root-to-tip volume
- add proof of product quality e.g. curved brush design, extra black shade
Every word that you include in your copy needs to carry valid, important information. There’s no room for long narratives, repetition, empty words, or irrelevant features.
Keep it Brief
When writing your Amazon copy, your primary goal is to turn the visitors into shoppers. The only way to do this is to provide them with a smooth shopping experience.
And, if your page is confusing, stuffed with text, or not well-organized, they’ll move to your competitor. That’s why you should keep your product page and entire copy super brief.
How can you do this?
- use bullet points instead of entire long sentences
- remove every single redundant word or phrase
- use simple, everyday vocabulary
Let’s compare the two examples:
- After one application of this black mascara: 100% of women said lashes looked longer and visibly lifted. Participants also observed after using this mascara: a 100% lengthening effect and 85% volumizing effect on their lashes.
- one application for maximum lifting
- 100% lengthening effect
- 85% volumizing effect
They carry the same information, but the second one is much simpler to read and understand. That’s what proper copywriting brevity is all about.
Mention Pain Points
As a seller, you need to know what makes your customers buy the product you’re selling. The reason is always the same- it solves a pain point they’re experiencing. The only question is- what is this main pain point?
By knowing your audience well enough, you’ll be able to define these pain points and use them in your Amazon copy. Mentioning the actual problems they’re experiencing is a convincing way for turning them into shoppers.
Here’s a couple of examples for different products:
- Back massager: Relieves sore muscles & stiffness.
- Spray cleaner: Breaks down grease, dirt, smoke film, ink, crayon, and other residues.
- Smartwatch: Never miss a call, text, or social media alert with smart notifications.
Be specific and hit the right buttons with your target customers.
Amazon copywriting is a skill every seller needs to work on mastering. Why? Because it gives them the power to approach potential shoppers with more confidence and improved information.
The tips we’ve shared above will ensure you’re doing Amazon copywriting the right way. Use them to boost your Amazon pages and increase your conversions.
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