Kris and Dustin have a Josh Brecunier join them and discuss how to get great images for your Amazon products!
See more of Dustin and Kris on our YouTube channel: https://www.youtube.com/channel/UCImqJsK7Ru_hC2ZLnBC_f_Q
Hear more from the Two Amazon Sellers and a Microphone podcast here: https://anchor.fm/2amzsellersandamicrophone
– Hello everyone, and welcome to episode 37 of Two Amazon Sellers and a Microphone. Today, Kris and I have a great guest on with us. Josh Brecunier from AMZ Consulting Group. How’s it going, Josh?
– It’s going good. Thanks for having me on.
– Oh yeah, absolutely. We’re excited to have you on. Kris and I were talking a little beforehand, we were talking to you about this, we’re excited about the top of what you talked about. Just creating amazing images for our listings, and you are the man to talk to ’cause you have a really interesting background.
– Thank you.
– So before we dive into talking about Amazon listings, why don’t you talk about a little bit about your background, what you’ve done in your previous lives, and then talk about how you’re helping Amazon sellers now with your new venture, AMZ Consulting Group.
– Yeah, okay. I’ll give you the cliff notes on it. So basically I’ve always been an artist at heart. I was always, grew up painting and just creative. I just had that creative mind from a little kid and took advanced art classes in high school and everything like that took a couple of intro to graphic design. Cause I was like, well, I don’t feel like me painting naked ladies is really gonna pay the bills. It’s cool to do it as an art project or anything but I need to try and make a career out of it. So I took a couple of design classes and took an intro to graphic design class at my local community college after high school. And then I was delivering chicken. Oh, that was my job. I was delivering chicken. I delivered a big order of chicken to this guy one time at his house. And I’m like, “Yeah, what are you doing in there?” I saw him doing something on a computer and he’s like, “Oh, I’m a graphic artist.” I’m like, “Oh really, I’m taking a couple of classes.” This is back when computers were really making a transition into graphic design. I mean, this is the year, let’s see, this would be in like year 95, about then. And so he’s like, “Well, come to my studio sometime, bring some of your work and I’ll show you how it works and whatever.” So I went over there, a couple of sketches and he put it into the scanning tray, scanned it, came up on the screen, and then he had an art tablet, I think he had an art tablet. And so then he starts drawing and showing me how basically you can take a drawing and then add color to it and take it off and put it on a different background, add type to it and just really put together, it’s kind of a cool because I got in on the ground floor of that, but also I learned the traditional, cutting out ruby, and doing burning screens and all these stuff, stat machines and lecture set, where you would rub on the font, to make it stick to the page where your. I saw as high as the old school went and then I picked up right where the new school came on. And so I was like pretty hip to that from the very beginning. So then from there, I then went home and bought myself a power Macintosh, 6,100 systems. I spent my life savings on it. I got the computer, I got Illustrator. I bought Photoshop 3.0 and then I bought a scanner, and a two-speed CD RAM drive, which was twice as fast as they normally were. So it was like the top of the line. It’s crazy. So then I basically locked myself in my room for the next year and a half and just taught myself everything. I had the books, there was no online at that point. And I was just teaching myself how to do it, and just making mistakes and figuring it out and all that stuff. And after my lucrative chicken delivery career, I got a job for Lexus and Land Rover. I was delivering cars. I was like a porter, I’d wash cars and then take them and deliver them. So one of the guys I worked with was like, “Hey man,” he’s like, “You gotta go deliver this car out in Simi Valley.” But next door to this company is a little motocross shop and it’s called Stiffy. They do alphanumeric, watercraft, letter kits. They just do these sticker kits that they sell out. All the boaters are, it’s a mandatory thing. You have to have these alphanumeric kits or these letters and numbers on your boat. So anyway, I went over there and introduced myself. I just walked in, just cold walked in and I was just like, “Man, what do you guys do?” “Oh, we’re getting into motocross.” And it wasn’t too far from my house. I told the guy and said, “Let me make you a deal. I’m a graphic artist, a junior-level graphic artist. But if you pay me minimum wage and you give me a desk in the warehouse, I’ll bring in my computer system from home, all I wanna do, give me the opportunity, give me the shot. And you won’t regret it. And I’ll do all your business cards. I’ll do all your t-shirts, all your stickers, all your separations, anything catalogs, anything I could do, let’s do it.” And he’s like, “Hey, I like your initiative. I like it, let’s try it. I don’t have anything to lose, minimum wage .” And so I worked with him for two years. And so by the time I left there, we had our own Supercross team that was touring around the country. We expanded all of our lines. The company just blew up. It started going really well for them. And yeah, so I remember leaving the first Anaheim. Anaheim one is the first race of the Supercross season, which is like the big one. They do it at the Anaheim stadium down where the angels play and everything. And so, our rider, Michael Brandis got third place in that first race and the main, and I’m seeing my stuff on ESPN too. And all my friends are freaking out. They’re like, dude, your gear’s on TV, I’m watching it. Like, are you serious? And we’d done, I did all their gloves, jerseys, pants, everything, the graphics kits on the bikes and everything. And so I was like, man, I made it, this is the end of the rainbow. I was so excited. And then from there, I got drafted by O’Neill racing. And I went over and basically was the creative director for O’Neill motocross for about five or six years. And then from there, I really got into learning how to design build and create products, like hard products, gloves, grips, goggles, glasses, everything like hard parts. And that taught me a lot about just creating and dealing with overseas vendors and shipping and prices, and all this stuff. And hey, we don’t wanna use that. We wanna use caviar for that. That’s gonna increase our costs, but we wanna use ballistic nylon for this, and we wanna use this injection mold for here. So I was doing that at a pretty early age. And so that was great, super fun industry, going all over the place, all over the country to trade shows, and going to Vegas for the end of the year race, was always in Vegas. And that was just like, that was fun, cause I was hanging out with a lot of the riders too. And so going to these VIP backstage parties, as a young kid, I’m just like, oh my God. It was a lot of fun. It didn’t really pay the bills. It was fun, but it was not really something I was like, I knew that there was something else out there. And then through a friend of a friend, I met a guy named Christian Struzan and his dad is the one that did all the art for the Indiana Jones movie posters, Star Wars, world-famous, fine artists. But he did all that, the eighties kind of style posters, that’s him and his son had an agency that he was doing movie posters and, the same thing. I said, “Hey, give me a shot, just get me in the door and that you won’t regret it, man.” And so this guy really took me into entertainment. And for me, and a lot of graphic artists, movie posters are the end of the, it doesn’t go much higher as far as print. You’re getting global exposure on your stuff and it’s just, you’re getting so much, millions and millions, and millions of people are seeing your stuff now. And it was a really exciting industry. And then I worked for Christian for a couple of years, we’re still friends. Really, best artist-designer. He’s a great guy. And so then I just said, “Hey, Christian, I’m gonna shop my book around town a little bit. I’m gonna go off on my own and just freelance around, you can make 500 bucks a day doing this.” And like at the time I didn’t have kids at that point. And it was just like, hey, I’m rich. And so I was like, this is cool. And so I hopscotched around Hollywood. I worked for, the last place that I worked at was a place called The Works Advertising. And I was making my way up that industry and getting groomed for like a creative director position. Eventually, I was … I’m easy to work with. I don’t have an ego. I don’t attach ego to any of my stuff still. A lot of people are just like, whoa, . And it’s just like, you’re just in the business of solving problems visually man, don’t get it twisted. So anyway, but I had kids and I was just like, this isn’t something, it pays well, but it’s also not something that I wanna sacrifice the amount of time that it would have taken. And so then I came back to my family’s farm and then I started my own Amazon FBA business, just with some downtime that I had. I’m like, may as well keep using these skills. And so I learned how Amazon FBA works and I already knew the product, a lot of the how-to build great products. And so, yeah. And then I’ve been selling on FBA for about three, two and a half, three years now. I’m constantly working with other people to help them develop and launch their products and to diversify now we started, my and partners started a separate business where we’re helping in all aspects of their Amazon listings. But what we start out with is images. And images, it’s the bait to your crab trap.
– That’s a good way of describing it.
– Yeah, you can have the world’s best trap. But if your images look no good, you’re not gonna get any crab in there. And it’s all gonna be for nothing. And it’s funny because I look around Amazon and I would say about 70, at least 75% of the listings that I see could be done better visually. And I see a lot of mistakes they’re making, I see how they tried. They’re trying to work with some guy in Pakistan. That’s gonna do them all for 50 bucks. And it’s just, you’re losing a lot of sales, and Amazon now is getting so competitive that I’m reverting back to the philosophy of like, you really, you gotta optimize your listing as best as you possibly can. It’s getting so competitive. And you have to, I mean, you’re just not … especially if you’re trying to launch something new and you have three mediocre images, but this guy’s making 20,000 a month, blah, blah, blah. And it’s like, hey, you’re way behind him. You’re way behind him. It’s like first, the market is so huge in that game. And he beat you to the market and you’re playing catch up. And if you’re trying to play catch up with half-ass images, man, you’re not gonna win. You’re not gonna win. And so I’m not a salesman, but I try to explain this to my clients is just like, I know it’s gonna be a little bit of an investment, but it’s also one of those things where once you do it, once you have it, once you really don’t need to touch it if you do it right the first time, you can get it set up and then let it just sit there in the background and just trickle money. And move on to the next idea, get 10 of those things in your background, just dripping away. And you’re gonna do well in this space. So a lot of people get it. A lot of people don’t, they just wanna see that upfront, investment is like, oh, I can get it cheaper. And it’s like, you can, but it’s not gonna deliver the results, you’re tripping over dollars to pick up dimes.
– Well, we definitely want … we have so many questions about listings. Cause Kris and I talk to sellers all the time. They’re coming to us at Sellozo for advertising needs, and this is the first thing we do is look at their listing. If their listings bad or not, or it could be better. We will tell them you’re not gonna start advertising yet. You’re gonna waste your money. And I’m excited to talk to you about just all the different things we can do to improve listings.
– Your background is fascinating. You’ve to be all that–
– It’s the fried chicken. You got all of these, all that design experience, the graphic design experience in Hollywood, you were showing me, I know you can talk about,, there’s a lot of really famous movies that I’ve seen. Some of my favorites. You’ve designed for them
– Yeah I get it, the Hangover teaser campaigns. I’ve done, the Incredible Hulk is all me. And yeah, I’ve done, there’s a lot of them. If you go through there, I still see on my Netflix. They’ll roll by every once in a while, Due Date, that new one Jonah Hacks, like Semi-pro with Will Ferrell. Yeah, I was in the belly of the beast.
– I’m on the site, AMZCG.com, that’s the website out there for all you guys listening, amzcg.com. These pictures here are amazing. I’m looking at all his photos, the packaging, studies done, these studies you’re rendering, A-plus content. Like the type of quality that you see here, this is what sellers need to do. They need to make their listing stand out. Now, like you mentioned earlier, you just can’t drop a photo. You can’t take a photo and just throw it up there and think it’s gonna work. And Dustin’s point, that’s why we talk to sellers daily. And the first thing we do is look at their listing because if they’re gonna run ads on their product and they have very low-quality images, it’s not gonna work. It’s just a waste of money. And so the first thing we’ll do is say, go get better images. You need better images. You need better titles. You need bullet points. A-plus content, register for brand registry. All that stuff is important because when you start to run ads, you’re gonna reap the benefits of that. But I would encourage you guys out there listening, go to his website, amzcg.com and just look through his portfolio. You’ll see some really cool photos. It’s really cool 3D renderings. So the work speaks for itself.
– Thank you. I don’t know if you guys saw I have a personal website too. If you wanna just check out the movie poster stuff and I have my motocross stuff up there too. Some of it, so I don’t know.
– What’s that website? Let everybody know so they can see that.
– It’s called graphic one, GRAPHICONE.com.
– Yeah, this is what you were showing me the other day. And there’s some really cool. If you look at the theatrical tab on there and you see the movie posters that he’s done, you’ll recognize a lot of them.
– This is another thing, this can help us go into talk about the images now, but it’s so interesting in the world of selling on Amazon, you have to have two different mindsets. You have to have the creative, the artistic, the visual, how to appeal to the customer. That’s a totally different side of your brain, as opposed to the super analytical digging into the data and the keywords. And there’s no real emotion or anything there. It’s just straight data. There’s two different guides. And so usually people are good at one or the other. I’m much more on the, I don’t like to dig down into the weeds that much in data.
– Me too that’s what the whole purpose of AMZCG was because and I don’t pretend to be a Jack of all trades and anybody that says that they can handle every single aspect of Amazon, I know every blah, blah. No, you don’t. And so what we did with AMZCG is we up hooked up with an incredible 3D rendering person. We have an incredible video person. We have an incredible photographer. I do personally the retouching on the images because that’s what I’m really good at. I’m good at doing like A-plus content layouts and things like that. But we farm out like our PPC, probably everything that comes into us that way, it’s where we’re gonna, cause that’s your guys’ wheelhouse. And I think Amazon is like just a chain. And if there’s one weak link, it doesn’t work. It doesn’t work. And so you need to have like these vetted vendors out there that can basically, take over the aspect. And so I take, my client will come to me and then I’ll say, okay, we’re gonna have this guy that I trust. That’s domestic, easy communication, trustworthy, expert. And it’s a vetted thing. And you can go run around and do all that yourself. But there’s so many other things to worry about with your Amazon listing. It’s worth your time and money to just pass it off to people that can delegate out these certain responsibilities. And it’s just gonna make everything better. It’s just gonna make it so much easier. And it’s so competitive now. And it’s like, okay, well then, if you wanna go spend four weeks in a hard, and go spend $2,000 on a course and go through all this stuff that I’ve done, go ahead. You’re gonna beat your head against the wall and then you’re gonna end up coming back because you’re gonna may have missed some little checkmarks somewhere. Some not understanding how an auto campaign works compared to a manual. And you’re not gonna understand long-tail verses, there’s so much stuff to know and there’s, you don’t wanna waste time. You wanna take your idea and get it done. Boom, boom. I mean, we work fast. We try to work as fast as we can. And that’s just a win. It’s better for everybody if that’s how you do it. I think, my personal opinion.
– So just touching on the images now let’s focus on that. What, in your opinion, makes a high-quality image? What are the aspects that you look for? What are the things that you do to make sure that there’s these images really convert on the listing?
– Yeah, what I start off with is pretty much photography, photography studio. And then I know like my guy shoots with a $10,000 camera, and he knows how to basically, he knows that photography is nothing but light, manipulation and capturing that perfectly. And so when he’s approaching it from that philosophy, and then he’s got the proper equipment to actually capture it and give me a really good base for where I can take that image that he took. And then I can just make it, I’ll take it off the page and then put a different background or re-shadow it, or something good. I mean, Amazon everything has to be on these clean white backgrounds for your first shot. And then I basically just make it look amazing and render it, then I’ll render it out at 2000 by 2000 pixel square. And I’ll usually render it a little higher at least, like a 150 GPI on it, because 72 is like the standard web resolution or whatever, but people are using 4K monitors now and stuff. And I’ve noticed that even like the 72 doesn’t have that, just a little sharpness to it that it makes a big difference. And you can see the poor quality or poor lighting or somebody that just takes an iPhone picture. Yeah, that’s your product, that’s your product there, but it’s not eye candy and I’m into making eye candy. And one of the most exciting things that’s really starting to get popular that we’re getting really excited about is 3D renders and using those 3D renders for, at least your main image. The difference is like, if you have ever worked with vector graphics compared to just regular DPI graphics, a vector is that real sharp edges. Instead of you doing pixel information, you’re doing actual areas with fills, and it makes a really, high, sharp resolution thing. 3D is like that same difference with photography, where you can get just amazing lighting. You can make your images just look really slick and glossy. I’ve seen people that … I’ve seen side by side of a really good picture and then a side-by-side of the same thing, but 3D rendered, and 3D rendered always has that eye appeal. It just makes it look just so much better. And another huge advantage too, to doing the 3D is once you pay the person to basically build your 3D model if you want a different if you want that product, but shot a little differently or something, you don’t have to go set the whole thing up in the studio again. And so, that’s a half-day set up, maybe to get that shot or whatever, it’s gonna be a couple of hours and it’s gonna be quite a bit of money. But with a 3D rendering, once it’s already in there, all she’s got to do is get a different angle and just re-render the same wireframe. And so you don’t have to set up studio time again. And talk about like cost savings and trying to match too. If you did a photoshoot on two separate days, it’s really hard to get things consistent. And consistency is another thing that’s really important all the way throughout your listing. It’s gonna make it look like a professional brand. Everything’s gonna match. That’s what you want. And people are visual animals and they search for your thing on Amazon and what do they do? They scroll, and they’re looking with their eyeballs to see which one jumps out. And if there’s 15 other people that you’re competing with, the one that looks better is gonna get that. It’s gonna get that beep, that initial checkout, they’re probably gonna visually check it out. And then the second thing is gonna be your review count. I think that’s your lifestyle. Lifestyle is another thing that’s really important. And I see a lot of people that aren’t doing enough lifestyle. It’s a little bit more expensive if you’re gonna have to hire models and everything, every product is different, but that’s another one, that’s a lot of social proof. I think to see some good looking model, that’s holding up your stuff or drinking out of your cup or whatever, it makes it look like it’s a tangible product that I can have this too, kind of thing. So lifestyle. Infographics is another one where you’re showing the benefits of yours compared to the others. You’re showing measurements scale, you use whatever information. You see a lot of people that aren’t taking advantage of the limited nine spaces that Amazon gives you. And then the brands, I see a lot of brands that can do A-plus, they’re not. And that’s a great way to tell your company’s story. It gives you authenticity. Amazon’s very limited about what they’ll let you put out there. And so when you have an opportunity, like A-plus to really tell a story, you can do anything with A-plus. You gotta fit their size constraints a little bit, but I mean, they’re modules, you can stack their modules however you want and really create something that’s really nice that other people aren’t doing. This is the future of commerce, it’s already here. And the people that can get this through their heads sooner than later are the ones that are really gonna succeed.
– Yeah, and these aren’t just images for just your Amazon listing. You could use these images for your websites, for social media. This is like an investment that people need to take seriously ’cause they’re gonna be able to use this for more than just Amazon. So again, I always hop on, you need better images ’cause no one reads bullet points, really. I mean, they’re just going through the title. They’re catching maybe a few words in there and then they’re going straight to the images. One thing I wanna ask you is, what’s something that sellers can do now that is super easy, that’s affordable, maybe even cheap for them to accomplish now, that maybe take them 10 minutes, what’s something they could do now when they go to their listings?
– I would say, make sure that your images are all 2000 by 2000. I think I don’t know. I mean, the algorithm is a closely guarded secret and everything, but it seems to me that whenever, I’m looking at listing the listing quality score always goes up when you have images that you can mouse over and it’ll zoom in on them, and it’s still, and it’s good quality. I might at least scale what you got up to that, that’s the advantage of just starting out high. It’s always better to start high and then have to compress down. ‘Cause when you try and go down to up, that’s when everything gets blurry and mushy and doesn’t look great. So I would start with that.
– That’s a good point. And I think that’s something that a lot of people, the zoom that you’re talking about, I think that gets forgotten about a lot. Because you can load a picture and it’ll look great in that little thumbnail spot, but you hover over and it blows way up. If it’s all granular and blurry, then it’s terrible. And I think that I see that all the time on listing.
– I would also make sure that they had all nine images. I would make sure that you don’t just have like two or three. Well, that’s what the product is, and bold. And they don’t take it any further, but the lifestyle, the infographics, like whatever you have to do. I mean one mistake I see a lot of sellers making is again, trying to save money, but they’re paying people to basically take stock images and do bad Photoshop work to try and make the person look like they’re holding their product or something. They’ll try to do some fake Photoshop thing and you can see it, you can see it in the shadow, how that’s not supposed to be there. It’s not exactly from the same perspective. So I can spot it, boom, like this. And I think it’s actually when people start seeing that stuff, I think it’s actually repellent. I think it actually hurts you. You gotta make that look natural in the scene. And if it’s not, I wouldn’t even bother with it. I would actually shoot it, real lifestyle, but I’m pretty good at Photoshopping stuff into, that’s what I’ve been doing. So all those posters, everything that you see, everybody’s got a different head and I put an arm on this guy and I took this behind and I just would hack apart this thing and then put them all together and make a movie poster out of it. So that’s kinda what I’ve been doing, but I can sit from a mile away. I think it can hurt you if it looks really cheesy, like, oh, come on, man. I see this a lot with the, if you’re looking on products on Ali or something, they try and do that a lot. And it’s like, oh, that’s so bad.
– It’s true. It can make, I mean, it makes you look fake.
– Yeah, that’s exactly right. They say, oh, they probably don’t even have these in stock. They probably just Photoshop this together. And then if they get enough orders, then they’ll get around to mee … Dustin that goes through people’s heads. And you look at something like app like with Apple, all of their stuff is just glassy and just so ultra-clean and all that stuff. And it’s just, I mean, that’s confidence. People see that and they know they’re just like, oh my gosh. Packaging, I think it’s good to show, I think the importance of packaging is only to maybe like nobody cares ’cause nobody’s in a store buying stuff off Amazon. So it’s like the packaging doesn’t really matter. But it also, if you do some really good 3D renderings and stuff and show what your packaging looks like, it just, it’s more confident. You’re just trying to convince people that you’re really legit and they’re gonna be getting, they’re gonna have no problem willingly make you this transaction, this trade.
– Yeah, images are so important. You just can’t underscore that. It is the most important thing for your listing without question. One more question for you in those nine spots that you have on Amazon free listings. How do you give us an order that you typically go, like where you have the product and then you have lifestyle and then infographic, or is there a way to tell the story the best way of your product in order?
– Personally, I think that it’s best you’ve gotta start with the white background image. TOS is saying now that you can’t even like put a splash behind your container because that splash isn’t included with your product. So it is your product on a white background with a shadow. A lot of people don’t even bother to put the shadows. They just hack it out and stick it there. And I’m like don’t forget about the shadow, man. That’s your perspective. Don’t do that. But a lot of people do that, but I usually would go like, white background, first image, two more white backgrounds, maybe perspectives or showing the whole set or something. I would do two to three white, and then I would start getting into a lifestyle and infographic. And then just doing maybe a couple infographics and yeah, I mean, that’s it. Every product’s different. Some are so simple that it’s like, man, how am I gonna make nine images out of this little fidget spinner? How many times can I show this or whatever,. Another one of the guys that we work with, is making these killer videos. If you go to AMZCG and look at our video section, he’s a local guy that we work with. He’s good friends with my photographer. And I started looking at his stuff and he’ll go out and shoot, and then he’ll edit these things altogether, take it into after effects and premiere and after effects. And he’s making these little 30 second videos that, like you said, you can push those videos all over Instagram. And I think video is like the net … it’s 3D and video. That even if you got a brand then you can put a video up there and those videos, man, I mean talk about visual storytelling. And if it fits, it’s a good fit for the product, that’s well worth the investment ’cause you can put that link anywhere on your website or … And I don’t know, it’s one of those things where people are watching more and more and more video. And this thing is just getting crazier and crazier.
– What’s the process look like for a seller? They find you, they come to you that, hey, I wanna get some photos. What’s that process? Do they have to ship a product in, do you just need some images to work with? What’s that look like?
– Yeah, if they’re doing photos, they usually just send me the product after we have a conversation about what your goals are and what you’re thinking. We’ll make sure the pricing is fine and everything’s squared away on that front, then I would take the product down to my photographer, he shoots it. I retouch it. They can get a couple of revisions. Usually, there’s not really any revisions because they’re like, well, that’s it perfectly 3D on a white background. And that looks amazing, wow, thank you. And it’s usually one of those things, and everybody’s different. And some people like I have a client right now who I’m just gently, this is a passion project too, for a lot of people. And so you wouldn’t wanna have somebody come and start talking crap about your t-shirt company or say, oh man, you should do this. And blah, blah, blah. I don’t ever try that. I say, okay, well, why are you here in the first place? What are you looking for? And this is just a conversation and a business relationship is if it works out and they’re happy, they’re gonna come back to you. They don’t wanna have to go on Fibre every time, and just be like, okay, who is this new guy? And blah, blah, blah. It’s just, it’s so much better to have these working relationships. We’re all just trying to build up this, just work together as much as possible and help them. They’re gonna, I did the A-plus content for this girl that I was telling you about. And she’s like, oh my gosh, this looks so amazing. This is perfect. And I’m like, okay, well, I was looking through your listing. And I just noticed that it looks like you guys have a little, in your warehouse or something, you’ve set up a little studio with the lights and you’re taking your iPhone and snapping pictures of it like that. And I’m like, let me just tell you that you’re competing against bath and body works. And cause they sell like these really awesome lavender candles, they’re up in Oregon. And it’s a great product that their family story is amazing. The dad bought some land up there and then not long after passed away. And the wife is there with her four daughters, I think there’s four, three or four daughters. And they’re like, what do we do? This is dad’s dream. And so they started a farm and I can relate to that ’cause my family has a farm as well. And so that’s a great story. And so they started this Amazon business where they started making these lavender candles and it’s doing really well. Their numbers are like, it’s made in the USA. People wanna support them, but I use their A-plus content to really tell the story about their family and all that stuff. And if you read it and if you go through it, it makes you wanna like to help them and support them, and stuff like that. So I’m like, this is a very powerful thing that you’re telling me. So I’m gonna incorporate this story into your graphics. And this is what bed, bath and beyond, bath and body work, nobody wants to help those guys. They like their candles, but they don’t have like, you guys still have the best candles, but I’m like, for us to compete against these guys, we really need to have really strong images and be able to tell that story visually to them. And I bet you it’s gonna do good. And I talked to her the other day. She was like, it’s working great. And they want us to come back and do their A-plus content for their other brands, not other brands, but their other products. And it’s just this working relationship. So it’s cool. ‘Cause you get to help people, solve their problems. And just giving these people sales is helping them keep their farm and how awesome, how much cooler is that than doing movie posters. I’m not helping anybody by doing the new Saw poster or something, whatever, that’s fun and it’s cool and it gets a lot of exposure, but this is helping people. I don’t know, I just get a lot more satisfaction out of this.
– I like how you say we, like you’re involved with it. Some people just say, no, you as a seller, you need to do this. But when you said the word we, just you’re looking at it as a team.
– Yeah, it is.
– That’s cool, I like how you say that.
– Yeah, they trust you. You’re not gonna get that from some dude on Fibre. You’re not. They don’t, things aren’t gonna translate. And we’re talking about real kind of specific, fine little things like where you can really find an angle. Like, hey let’s appeal to people’s hearts with your story, what you just told me was an amazing story. Like, let’s use that for your A-plus and talk, give them a little story. If I saw that and didn’t just buzz by it and read it, I would be like, oh man, I mean, it would make me probably convert on their sales. So just so I help them.
– It just brings up a good point. But, first of all, I love your passion, your passion about it. That’s what makes this whole business fun. Is that, that’s what Kris and I love about this business. There’s a game to it. It’s competitive that you’re trying to beat, trying to get the best images, the best products, the best listings. And it’s really fun to work as teams together. ‘Cause everyone’s got different strengths, but I love your passion about what you’re doing. And I also like the tip about using A-plus content to tell your story on top of the story of the product. What do you think is a real that’s I’m sure Kris did the same thing, when we were starting it was really common for when you communicated with the buyer or the buyer-seller feedback or message. I say we’re a small business, in a small family business if you could leave a review that would really help our small business out. It engendered that the comradery, you’re not some, you’re not Amazon, you’re not Behemoth. You’re a story. So I think it’s fascinating that you’ve talked about that for A-plus content. ‘Cause I think that could be a big win in terms of competing against the big brands. For everyone’s, that’s listening and they’re sold on you and what you’re doing, ’cause I know we are, how can they get in contact with you? How do they get in touch with you to get started working with you?
– The best way is just go to AMZCG, AMZ, Amazon Consulting Group, amzcg.com and then contact, fill out the form or just send us, or Josh@amzcg.com too. That’s another just directly. You wanna just shoot me an email, always willing to talk and get to know you, get to know your brand, get to know your story. Maybe I do a little research into your competition. I’m competing in this space too. And I know how to see a winner when I see it. And I know a loser when I see it, and there’s way more losers than there are winners. And things have to have to fit through like a certain filter system. And some products are great for it. And some are just like, oh man, you didn’t go buy 10,000 garlic presses.
– Oh, that’s funny.
– Lightning sale.
– Liquidate, here we go. Oh, that’s fun. Well, Josh, thanks so much for coming on. That was a ton of knowledge, and everyone out there go to amzcg.com. I know that Kris and I will be reaching out to you potentially about some other stuff and listing.
– Well, love it. I’m fascinated by the 3D, that’s something I don’t have that I need to do to my product. So it’s been fun, Josh, again, thanks so much for coming on. Everybody out there, thanks for listening. Follow us on Facebook at the Sellozo page. You can like us to get live videos, subscribe to the podcast and leave us a nice review on the podcast, and then go see Josh. Have a great day. We’ll be back at this tomorrow. See ya.