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Fire Up Your E-commerce with Amazon PPC Strategy

Amazon Basics / July 26, 2021

Congratulations! You’re a registered Amazon Seller. The promise and potential of building a robust, profitable e-commerce business lay before you. Unfortunately, so does the challenge of a hundred nagging questions about how and where to start. Luckily for new Amazon sellers, there is a plan to startup success using the best Amazon PPC strategy.  What should your amazon PPC best strategy include?

Amazon Advertising Strategy

Amazon PPC Strategy – Where To Channel Your Energy and Focus

If you’re starting as an Amazon business owner and going to be utilizing PPC, you need a strategy.

Yes, of course, there are a million approaches. However, Amazon services include the help of experienced e-commerce professionals, experts who open the doors to information that novice e-commerce sellers seldom know about.

And utilizing the best Amazon PPC strategy helps you reduce or avoid startup costs by:

  • Prioritizing important tasks. Providing a first things first approach helps to solve one of the biggest problems that novice sellers mention: “What do I do first, and what next?” This built-in prioritization helps new Amazon sellers avoid trial-and-error-based costs and delays.
  • Requiring clarity. As you move through the strategy steps, you must be extremely clear about what you decide to sell and the PPC costs you are willing to pay.

There’s more than one way to execute the best Amazon PPC strategy. Here’s an example of one that works.

Avoid Startup Delays and Costs Using Amazon PPC Strategy

Here’s a strategy created by a veteran Amazon e-commerce business owner. As you’ll see, it’s an amazingly quick and easy way to set up and get powerful results. (By the way, experience shows that you’ll get better results when you perform these tasks in order.)

Step 1: Set up automated campaigns as part of your PPC Strategy

Setting up automated campaigns is a quick, effective way to learn about the Amazon e-commerce business.

  • Start in the Amazon Campaign Manager by selecting Create Campaign.
  • Next, under Settings, specify your campaign by selecting the sponsored product, giving it a name, assigning a type (automated), and selecting a daily PPC budget for the test phase of your startup. Experience indicates that $10 to $20 a day is a workable maximum.

Decide how much you want to spend when someone clicks on your product. Check the suggested default bid range and decide whether to use it or a value that you prefer.

  • Check to see that auto-targeting is selected and click the product you want to sell.
  • Finally, click Launch Campaign, and you’re off to the races.

Next: identifying the keyword phrases used in targeted ads.

Step 2: Specify keyword phrases that trigger your ads

Keywords are powerful tools that energize targeted ads. If you let Google specify the keywords that trigger your sales, the results reflect what Amazon thinks is relevant. To specify and prioritize what you think is most important, define the keywords that you want to trigger PPC ads.

  • First, choose your data management software. This is where commercial software saves lots of testing time and effort. If you take a minimalist approach, however, free Google Keyword Planner software is available, too.
  • Next, decide which keywords you want to link your product to. Use the Google Keyword Planner tool to choose keywords and a PPC price for each click. These can be yours, ones suggested by Amazon or both.

Step 3: Set up keyword-targeted ads

Keyword-targeted ads are familiar parts of the search. They’re the “Sponsored ads” you see at the top of the search results page.

  • In the Choose Campaign Type section of Settings, start as you did in Step 1: fill in the campaign name, start date, and daily PPC maximum.

But this time, choose the manual targeting option.

  • Next, consider Amazon’s keyword suggestions and select the relevant ones. To add your own keywords, select Add keywords and put them in the text box at Keyword Targeting.
  • Then, specify a broad match type and click Add Keyword.
  • Finally, adjust the daily budget for each keyword and launch the campaign.

Step 4: Set up manual product keyword campaigns

This campaign option helps you set up product keyword campaigns manually.

  • Start at Create Campaign and choose the sponsored product.
  • Fill in the campaign name, the daily PPC maximum expense, and the manual targeting You can target individual products or product categories. Either way, you must select target products.
  • Finally, adjust the PPC daily maximum expense as needed and launch the campaign.

Step 5: Avoid linking your products to negative keywords

Here’s an essential step that many e-commerce owners never use or even know about: avoiding links to negative keywords. It’s a step that we all should use for all campaigns.

Why bother? It protects your brand. After all, who wants their product linked to a search for “cheap” goods? Commercial software provides UI options that prevent a link to your product if an unwanted search keyword appears. Look for specific negative keywords listed in the Keyword section of commercial software, Google Keyword Planner, or pages on competitor websites.

So, that’s the lineup of strategic skills you’ll need to start growing your Amazon e-commerce business.

 

Other Helpful Articles:

Amazon PPC 2021 Strategy

Creating Your Amazon PPC Foundation

Amazon PPC Services and Tips For Beginners

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