Meet Commerce Canal
Commerce Canal is a New York City based agency providing retail, distribution, licensing and ecommerce services for over 50 brands (LEGO® Wear, NFL, NBA, MLB, NCAA, New Balance, Hanes) across the world. Distribution includes Amazon, Costco, Kohl’s, Macy’s, Nordstrom, Zappo’s, and many others. Their mission is to showcase, protect, and enhance our clients’ products whether in brick and mortar stores or online. Our technology analytics suite includes price, feedback, returns, and review management tools to prosper in today’s rapidly evolving retail industry.
Results with Sellozo
Thanks to advanced Ad Automation from Sellozo, Commerce Canal has seen PPC sales for some clients increase over 56% and total sales rise 61%. In addition, profit increases have been seen as high as 74%.
Overall, in just a few months, the Sellozo Optimizer has out-performed a small army and made over 4 million bid adjustments and discovered 22,000 new keywords and 27,000 negative keywords.
The Sellozo Solution
Using Sellozo’s Amazon Ad Automation and Optimization Solutions for Agencies, Commerce Canal was able to easily realize an increase in efficiency and performance, while saving time in the day-to-day management for clients selling and advertising on Amazon. The suite of Sellozo tools provide a variety of time-saving enhancements and optimizations, including:
Keyword Discovery & Optimization
Automatically detect related keywords from Amazon’s auto campaigns and from Search Term Insights and apply negative keywords or phrases, resulting in reduction of wasted ad spend, increased margins and overall improved results.
Data-Driven Ad Automation
Fast manual and bulk changes to Campaigns, bids, keywords, and more. Adjust daily budgets, make bid adjustments, take advantage of day parting, time of day or day of week ad spend refinements and more with a few clicks.
Visual Campaign Modeling
Campaign blueprints or custom templates make it possible to effectively plan and map campaign strategies – including keyword and optimization rules with advanced algorithms and continuous optimization – according to preset objectives specific to a client or product.