How To Build A Brand Strategy For Your Amazon Business
Kris Gramlich and Dustin Kane chat with Kitty Lai from MeBrandGlobal.com Kitty to discuss brand-building strategies and tips you can use in your business.
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Build A Brand Strategy For Your Amazon Business
– Hello everyone and welcome to episode 107 of two Amazon sellers and a microphone brought to you by Sellozo. Today Kris and I are excited because we have a great guest. She’s got 20 years plus experience in branding and all kinds of cool things going on, so we’re excited to talk all about that. Kitty Lai from Me Brand. How are you doing Kitty?
– Hi, I’m really good. Thank you and I’m really excited to be here so thank you for having me onto the show.
– Oh yeah. We’re excited to have you too. This is a hot topic and you’ve got tons of experience in it and we’re so we’re excited to really sort of break down all things branding, how important it is. I know we want to talk about your story cause we’re coming at it from the side of people selling on Amazon.
– And brand building can certainly be challenging. But before we dive into all of that give us a little brief background on you. Just sort of all your experience, how you got into the space and how you ended up working with Amazon people as well.
– Yeah. So my background is in graphic design. I studied that at university, so I graduated way back in the late 90s and came into London just working for design agencies on product branding and just rolled into it year and a half and then I landed a really great role for a fashion brand called Ted Baker. So I was there joined as a junior. I’ll just work my way up the ranks learn everything under the sun. There’s just so much about learning about putting branding on any type of substrate. We talk about holdings, packaging, labeling lots of different types of things bags, you know so I eventually, I was there for 10 years and I managed a team by the time I left I was managing a team of eight designers. So I would anything with the Ted Baker logo would come through me. I would have to sign everything off if it’s out of place on any, sort of bust design or article or I would have to say no, but as I was there doing a lot of things, managing a team with packaging, doing fashion shoots or with the brochures or the marketing things or window campaigns and open stores globally for the brand as well. So lots of interior graphics as well. So I have so much sort of background in that sense then I left Ted Baker. And then freelance for other companies such as TK Maxx. I think it’s TK Maxx in America. So it was again trying to come up with sort of environmental design it within the store and then also the marketing graphics and then landed another role for another UK brand that was growing at the time as well, for six years. So I rebranded everything for them. I, the first day I was there I went into their warehouse, looked at all the labeling all the packaging, all the design and I just went, it was awful, nothing was consistent. So I rebranded everything for Cath Kidston and was there for six years. And you still see my designs around actually on people’s bags and their bags on the stores. I was designing packaging for Apple as well when I was with Cath Kidston. So I’d go into Apple and sort of design for Ipad holders, iPhone holders and all that kind of thing. And then got a bit bored. 18 years in, I was a bit bored had a son and I wanted to do something different. And the reason I was bored is because I wasn’t learning or developing myself at all. So I was getting a lot of knowledge to my teams but I wasn’t getting anything back. And then it wasn’t until my brother-in-law said come on this Amazon course, this looks really cool. Like this FBA thing, you know, okay. Did a master class and I loved it, I worked Was there all day in all like a whole weekend, actually asking questions. Cause like what the heck? You know, I could I understood the process because working for fashion brands I understood from concept all the way through to market. So to get a brand created and all that thing I understood that inside out. So that really excited me. And then once I was doing that there, where I was at the Academy, they, made me a mentor. So I was mentoring sellers as well because of my background in branding. I was doing that for three years and I also have my own FBA products as well that I sell as well on Amazon. So I’m very familiar with the process and that’s me really. But at the same time I was sort of wanting to get back into design. So I would still get clients asking me for designs. I was getting referrals. I thought, okay, well, I’ll get back into the graphics side of things, the packaging side of things. And that’s where Me Brand came as well. So that Me Brand is based on personal branding but also I have so many clients wanting packaging design. I’m incorporating the two at the moment. So they’re currently merging into each other. So that’s my story at the moment. I’m, you know, I’m obviously working with personal branding which is similar to just packaging or company branding but it’s brand for me, branding is branding. I can brand anything. I’ve found a person or a brand product. So that’s me to date really. So that’s where we are and I love branding and that’s all I talk about all the time.
– It’s such a great story. It’s fascinating to me to learn all the different ways people come into this space. They come in from all different avenues. And it’s really neat. You coming in with the experience that you have just working big corporations in there and their branding just real quick. Cause there’s so many things that I want to unpack in your story really fast.
– But the main one what’s the biggest difference between branding for an Amazon seller in 2021 and corporate retail branding strategies that big box retailers or brands were doing, you know, 10 years ago.
– Well firstly, a lot of Amazon sellers don’t have the budget to brand themselves or do things correctly or properly. So they might do their own photo shoots. They’ll obviously create their own listings. Whereas you work for a corporate, bigger retail company. They have the resources to have people work in house. We’re obviously working small. You can still do things yourself. But I think back then, I think it was easier. Lastly, probably not easier. We have all the tools now as big, you know with the set of central thing you have all the tools you need back then you didn’t you have to work it out. And there wasn’t that much on online space actually, to be honest. So there wasn’t those, the Shopify’s, and the eBay’s and all the things, you know, the tools that you can have to make a selling easy for you. You just don’t have, you didn’t have those back then. So it was harder in a way. And people were still reluctant to shop online as well. I know America have always been like 10 steps ahead of the UK as well, but you know, but obviously given with the COVID situation now everyone’s buying online and getting familiar with it and there’s, it’s so easy. So we did to just set up account, have a webpage made you know, landing page and boom, you know, you can just buy product off a Facebook page or an Instagram page. So it’s so much easier.
– Well, I want to go back to your, I wanna go back to your first part of the story. You mentioned your brother got you introduced to FBA.
– My brother-in-law.
– Brother in law. Okay. – My sister
– How’d that work out? Like what was he doing?
– So he was selling he got into that selling fitness, equipment as well. So I think he’s, I think he gave up He went in partnership with somebody so that didn’t really work out. And I guess it’s the time, lot time you spend on actually running a business you actually don’t realize how much time you do spend. It’s not just checking the PVC. It’s the ads, it’s the listings and making sure you don’t get complaints it’s all these things you have to sort of juggle as an FBA seller. And it’s hard work. And some people work full time doing this and trying to do on the side. It doesn’t work. You have to be immersed in it like a 100% otherwise you won’t have a successful business.
– Very true. Yeah. We’re really familiar with that.
– Everybody thinks it’s like a four hour work week and it’s not. it’s way too
– Yeah. – There’s a lot of time.
– Yeah. And it’s, and it’s getting more and more especially with things like now how important branding is. But when Kris and I started back in the day, branding helped, but it was no means necessary. I mean, you could throw products up left and right and get a couple of reviews and start selling. And now you’ve really got to differentiate. So branding is a really important factor and all Amazon sellers now you’ve gotta be you’ve gotta wear every hat that a corporation has. All these departments there’s a branding department and advertising department all of these, and you’ve got to do it all yourself until you grow big enough to expand.
– So you started your Amazon your own Amazon business, what year was that that you started doing?
– That was… I started selling 2017.
– Summer of 2017. So like, yeah, about four and a half years in.
– And was branding since you were so immersed in it and your life was that like your that was your goal was to create a your own and focus on the brand from the beginning.
– Yeah. It’s all about the branding. It’s about the brand experience for me. I mean, working with brands, I can’t, you know I could not just launch a product with half a brand done or the logo done, not, you know, I have I created a whole package, if everything, through to the Instagram page and the way the graphics looks and the way the tone of voice you speak to your customers it’s all about the experience that a customer has when they shop on FBA. And obviously I’m sorry in Amazon. And if you go into an Amazon store you want that customer to get that experience. When they, get that package through the door I know it’s in an Amazon parcel but you still want to capture their imagination thing. Actually, this is a really cool brand. And you know, a lot of brands do that through, you know leaflets or things that can give away and try to sort of appeal to the, their target audience.
– What.. In terms of branding or like what do you consider the scope of branding? I mean, it there’s a lot that goes into like you talked about it’s the tone of voice, but I mean, it’s everything from the way you write your titles, to your images, to A-plus content, I mean, all on. And then, like you mentioned packaging and then all of the external stuff. I mean, you, it’s a full-time job keeping that consistent throughout every touchpoint, I would imagine.
– And, that’s the case, consistency. And for me, I’m lucky because I can design so I could do all the graphic design everything Photoshop I don’t have to use. And I, you know, you can use camera and stuff but I do everything myself. I can do templates on packaging and stuff. And that’s the beauty with what I can do but obviously on a new seller it is hard and it’s trying to get something consistent. So you have to take two steps back when you want to launch a business. Do you think, actually these are all the things that I need. It’s the visual side of things. It’s the wording, the slogans the way you talk to your customers. And then it’s the intangible things. It’s like the customer’s perception of you their experience and the culture and the personality, it’s putting all those together. And running’s much is the experience what they get. That’s what a brand is. It’s not a logo, it’s the experience. So you have to think everything every single touch point of a brand. So if you think of your favorite brand that you go to and shop all the time, why’d you go there? What is it that appeals to you? Is it the graphics? Is it the colors? Is it the product or is it the experience? And I know so many brands that have that experience you think, Oh my God. Yeah. And I’m gonna go back for some more, you know? So that’s what, you know, as a seller you have to think about, because there’s so many people you’ve got so many competitors on the same platform selling the same thing. And it’s, how do you make yourself stand out and different.
– When sellers pick a product or they start a new brand it’s usually just, imma pick this brand, imma pick this color, imma pick this logo. And then we’re often going, that’s it like, there’s really no like, thought process about it. But when you come up with a brand name what are some ways to come up with a brand name? I know Dustin and I we just kind of throw around ideas and we use like the the source.com and kind of come up with different ideas. And we’re just, we’re not, there’s no like there’s no strategy. There’s no SOP to that. It’s just, we’re just coming up with like this. What would you suggest for a seller out there that is coming up with the brand? How did they come up with brand names?
– Brand names. Yeah. That’s a really difficult one because every single name has gone. I mean, I look at like domain names. I look at, like you say, the source and everything and it’s trying to come up with something short and catchy and memorable. And if you can, if the product can say what it is that’s even better, but I’ll see brand name depending if you’re building just a brand or a brand house. So a brand with so many different things underneath. So your company will have like Virgin media or Virgin airlines or Virgin, whatever. Yeah.
– That’s a brand house or you’re just building a brand to just to sell pet food or something. So you’ve gotta think, how are you gonna extend that brand? Or was it just literally you just gonna focus on the pets arena and it’s, just thinking of I think generally something short and snappy is memorable. If you start going really weird and you know it doesn’t make sense. It people aren’t gonna pill. So you probably have to do a few questionnaires ask a few people. What do you think? You know, whether you do the, Oh, I can’t remember the tour where you go and ask people.
– I always remember it. I forgot at this time. Pick food. But you can ask people what do you think of these brand names? And there’s so many ways you can do it. But obviously for me, I just keep it simple. I just draw a sort of a brainstorm. What is this? And then ask to come up with some names. And then you think actually I’m gonna shortlist it then. And then I’m gonna sort of do a poll and see what works best, but it has to make sense and people get lucky. You do get all the ones that do just stick out and you know, think actually that’s a really good name. And you know, it doesn’t really matter what you call it to be honest, but, you know, it has to make sense. It has to roll off the tongue easier as well.
– Well, when somebody wants to come work with you and your services do they need to have like a logo and brand name already figured out or can they start from scratch? And they just say, here’s what we’re selling come… Can you give us like 10 ideas? And then we’ll figure out which one we want. Is that how that works?
– Yeah absolutely. So, yeah. So I design logos for clients. I also refresh or rebrand for clients as well. So they’ve got an existing branding then I just rebrand it for them. But yeah, so logos, I can, I do it from scratch. So I give them several concepts that work with what they’re selling or, you know they own their company brands. So yeah, it’s just, I love that. That’s the process, i love the most.
– There’s so much thought process that needs to go into it upfront because I’ve certainly made this mistake and lots of brands, I’ve got a question down the road when we talk about rebranding, because I mean, I could be in the process of it right now, one of their grants. I got questions for you on that. But is the brand name, the first thing that you need to think about or is the theme, or what is the most important of all of it? I mean, obviously you mentioned, I mean, half of the words that are like one word names are gone, the domains are gone or you could buy it for 10 grand.
– You know, they’re part of the domain and they own it. So it’s really difficult to get ’em. And then sometimes you see words that are gibberish that are just made up words. He really, I mean, a lot of big brands are made up words. So what, when you’re making this, is it really important to think about like your target audience or your theme or your brand, and where’s the real starting point?
– I don’t think the brand name matters so much. Like you said, there’s lots of ones that have gibberish and it works, but it’s not about that. It’s that it’s the whole brand experience. You could call it anything gibberish or whatever let’s call it. And it’s the experience you create around it the graphics, the visuals, the, you know the personality around the brand. So I don’t think it really matters what you call it. And then you have, the next thing is when you design the logo, it’s, creating something. Obviously there’s so many different ways to create the logo but obviously there’s more fault to it. It’s not just let’s choose that font. Let’s just choose a color. And there’s, you know there’s a psychology behind color as well. And how you design the logo whether you just want a logo of as a wordmark, you know word logo, or you have icons or symbols with it. So there’s different ways you can do it. And I generally do a bit of both for my clients as well. And I just see what works with the client and what actually the market doing as well. So it’s just seeing what what’s out there and what’s on trend less on trend actually, but what’s, you know what is on trend with the current categories as well. So it’s, yeah, it really depends on what type of brand you want as well. Because there’s a whole thing about I generally give a brand questionnaire to my clients. So then I get a better picture of what they’re trying to create, you know who’s their target audience, cause that could that could really affect what I design. So if they’re doing a kid’s brand and I’m designing something really classic and using muted colors, you know that probably won’t work for kids brand. You probably want some fun, more bumpy fonts and something you know, that will appeal to that market as well. So, yeah, there’s just, there’s quite a lot of things but I would say the brand names less so but it’s just the whole, the branding that comes around it the whole identity and personality around it.
– So Amazon is …
– Something that’s…
– No go ahead Kris, go ahead.
– All right. We both got so many questions. It’s like, it’s hard to know.
– We both got some of the questions but like I was gonna go towards like colors like picking colors cause colors has a lot to do with it. Like when you portray that message. When you pick colors, like what, where do you go? Like, you know, what’s red mean? I mean, you could find all this stuff out, but like what’s your strategy when doing color design and picking colors?
– Well, there’s like I mentioned, this color psychology so red, you know, obviously it’s bold, it’s adventurous and you know, certain things it depicts, whereas, you know yellow and purple are more like creative kind of like brands. They will have to use that. And whereas the greens will go the natural the organics eco kind of thing. So there’s certain ways people actually associate color with it, as well, like blue like a Royal blue depict trust as well. So, you know, there’s certain things. So you see a lot of corporate companies use blue or navies as well because it’s, it looks like they’re serious and they mean business. So there’s certain things you can do with color but it doesn’t mean you have to stick to the rules all the time. You can sort of break the boundaries a bit and be brave. So, but generally I generally have a couple of pallets that I work with that works with the brand and it really depends who you’re targeting. So if you’ve got a product that’s mainly for women you might want to use sort of more warmer tones and stuff as opposed to sort of, you know, really stocked. It really depends on what the brand is. So I can’t, you know, I can’t roll off my tongue what I could use, but yeah, I think color does do color definitely means a lot as well when people do pick out products as well. So yeah.
– Well, that’s like a good place you could split test, right? You could split test different designs or different colors and see which one goes best with the market.
– Yeah. Absolutely.
– So you mentioned being lucky cause you can do graphic design obviously that saves you a ton of salary. Having skills like that are huge cause it does cost money to do it. I’m kind of lucky myself cause my wife’s an artist, so she’s always, and I’m amazed because like it’s a different side of the brain. She can create a lot of the logos for our brands, but I know that her time is to be able to conceptualize something in a such a simple image and you get the whole story and like colors. Cause whatever I come up with she’s like starts laughing at me. She was like, that’s never gonna work.
– And she redoes it. It was pretty funny. I can attest that. We have a question come in from YouTube right now. So we’ll ask this. This is from flying swine seasonings. What if the brand is growing, but you wanna increase perceived overall value of your products. It’s an interesting question i guess, if you’re trying to, you’ve got everything set but you really want to make your brand look like higher quality, maybe more valuable. What are things you can do?
– Well you can look at the packaging. So I’m assuming it’s a product brand. So and to put an increase, the perceived value then obviously, maybe look at the packaging and how it’s how are you actually selling your product in whether it’s if it’s just plain carton, then you might wanna put it into more designed and more designed field or maybe the finishing touches as well. You can still save on, you know do packaging in within budget, but it really depends. It’s down to design, i would say. That you can actually have a look at the social channels where you are as well. So getting, you know, getting more, more visible in other channels as well, like on Instagram or Facebook or you know, or obviously on Google as well on your website. So I think generally look at the design and see what who your audience are as well. So if you are trying to not be so niche and just, it really I honestly don’t know what the product is. So it’s really hard to say how I can increase the value but I would say, look at the design first and see and also the messaging that you’re using to your customers are you actually speaking to them in a consistent tone of voice and what are you to actually saying to your customers as well?
– That’s a good tip there. I mean Apple, for example, I mean, we all save the packaging and I don’t know what for.
– Like i don’t know why I still have all these iPhone boxes and all these packaging from Apple.
– It’s amazing.
– But like they do a good job. Like they it’s an experience, you know, you open it up, it’s luxury and it gives you that experience, you know it’s high quality. I mean, I think that’s a good tip there, packaging. Very good tip.
– And it’s, you can highlight your packaging in on your listing and your images. And I think that immediately shows the quality when you’re looking at product side by side and one comes in this really nice box and you’re like this would be, I could, you know, whether you’re giving it as a gift or whatever, it just makes it a lot more premium than something else that maybe comes in a polybag.
– Yeah, absolutely. And like you, you hit the nail on the head. It’s also the imagery as well. So if you’re looking at photography as well if you’re doing it yourself at the moment then I would invest in a better photography and getting really good like good quality shots as well on your listing.
– Yeah. So let’s take that…. So when we talk about the brand name, we talk about theme then how do you translate to the listing your brand? Like what are some really good tips? Are you highlighting the logo in your in some of your images or how do you stay within theme?
– We don’t need to highlight the logo so much because it will be on your packaging and on those obviously your, product as well. And I think if you’ve got there’s A-plus content, you can lastly, if you’re brand registered and everything then you can have your whole enhanced branded content and put the logo everywhere as well there. And really sort of tell a story with your brand using those pages as well. So there’s the added extras as well when you’ve got your own brand page.
– How much of a lift, do you see when people play like number one use A-plus content or as opposed to the description or just really enhance their A-plus content? I mean, are you seeing a big lift on their sales on Amazon when that happens?
– I mean, I personally, I would say yes, because for me as an Amazon shopper, I shop on Amazon a lot as well. So I actually look at the brand not necessarily the branding but I sort of wanted to know a bit more about what I’m buying, who I’m buying into. So it’s like, it’s really nice to see a bit of a story even it’s the product and what’s made of what you know, what are their values as well? Is it about the eco side of things? What are they doing as a brand? So I really look into that as well. And if they’ve got a website or some social media I go there and have a look as well. And I really do buy into brands that really tell a story.
– You bring up a point that I wanna touch on now because I think a lot of Amazon sellers and you just mentioned it they’ll find a product and then they’ll go off of Amazon to research that a little bit more before they buy it. How important is off Amazon branding? If that’s your focal, if you’re just if you’re an FBA seller and you’re starting how much do you focus on your website? Social, all the things that are gonna be like validation for our customer?
– For me, I’d… I think it’s very important. I don’t think it’s necessary to start off with but I think it is because like you say, I like to do research and if I go to Instagram, Oh, they got, you know, you can learn a bit more about the brand as well on Instagram, it’s all Facebook or wherever, you know whatever social channel you use. You think actually they’ve got a bit more personality because there’s someone behind the product, as well as whether it’s behind the scenes or how it’s made or you know, or things that really mean, you know mean something to the brand. I really like to sort of know what they’re all about as well. So it’s not, just not just about the product or the brand it’s the lifestyle that’s behind it. So for me, I think it’s very important to have some sort of social channel, whether it’s the website that you’re telling your story, or it’s on I keep saying Instagram or Pinterest, you know I’m very visual. So I always go to those places. So for me, I think it’s, I think a brand should definitely have that. And you can also direct customers from your social channels to Amazon. So they like that. So.
– My next question is Dustin’s next question. I have a feeling, so I’m gonna
– Ask it Chris and I’ll follow up with it.
– Mine is how do you know when to rebrand? Like, we’ve done the branding. We’ve, launched a product and we’re selling but when do you know, or how do you know when it’s time to like rebrand or, you know do a new logo or when does that time come?
– And, before you answer, I’ll touch in with my personal story on this one because this is where I’m at right now. I had one of my products I started with I actually got into, I tried to file a trademark to open up brand registry and all that stuff for this one. It’s a great seller, but I haven’t been selling it for about a year because I lost the trademark. I got, a cease and desist from a fairly large company that my name sounds nothing like but there was no one who was gonna get it. So I, but I do have the ability to keep my name. I just can’t get the trademark and I can keep selling my product. So in that situation where I’ve got a product with you know, a couple thousand or a thousand reviews, lots of customers sold, lots of units is rebranding that big of a deal, or should I what would you do in that situation?
– Okay, so firstly, let me ask, is it a rebrand or a refresh? Because there’s the, there’s two differences.
– That’s a good question. oh,define refresh. Cause all, I guess the goal would be to get brain registries to get a trademark. So..
– Yeah. So I would say rebranding, you’re rebranding everything. So whatever the demographics not right. So you’re gonna change your target audience or your niche or you’re gonna change all the visual aspects of it. I mean, just having a refreshes maybe just the visual aspects or just the name. So you can just refresh it. You’ve got your target audience already. You’ve got your customers, you know who they are. You don’t need to rebrand because you’re not doing that same exercise because you know who they are. You’ve got your product. You probably got and probably got all your colors and stuff. It’s probably just refreshing a logo and then telling your audience or your customer I keep saying audience but customers telling your customers, hey we’re having a refresh. We’re just calling it this now or whatever you decide to do with your logo or whatever, you know, the trademark is that you’ve gone for next. But I think you can just tell your customers that. And I think that’s quite forgiving. They probably think, okay, they’re just, you know if you’ve got a great product I don’t think they would say, Oh, actually, what they doing now? So I think you can just do a refresh as opposed to a rebrand because rebranding is changing the personality, the values, whether you’re changing your company mission that’s the whole thing of branding, is the whole experience and things behind it. So I think it’s probably a refresh or a revamp. You can call it that.
– I like that. That’s actually, I mean, that makes sense to me. And it sounds less daunting and it sounds less disruptive.
– It’s just, I guess you see that all the time. Like our energy company here at Kansas C changed their name. Nobody cared.
– Like changed their name or got bought or whatever we feel when companies change the name all the time. So I guess thinking of it as a refresh or revamp that’s good. Now to go on to Chris’s question a little bit more in depth, what, when somebody comes to you and do you see like, Oh this is not really attacking your audience and you’re talking about, you need to get a full rebrand. When do you know that you need to do that?
– Well, when a client comes to me I asked them to fill in the questionnaire. So they tell me who they’re targeting because generally they’re not clear. It’s like, oh yeah, but I did this, that they’re this age and they’re of that age and they’re any gender or whatever. And it’s like, okay, can you fill in this questionnaire? Then I get a better picture. And then it helps them think, well actually I never thought about that. It’s more, this, and this is, you know this is the demographic. This is how much they earn. And this, you know, like, like you would do a poll in, pick for you, pick out what your demographic is, who they are what they like their notion of things. So I think definitely the client needs to sort of think about what it is that they’re they are looking for in their brand before they refresh anything. And I have done actually rebranded for somebody else and a client in the kitchen arena. And that it was the message was quite mixed. And like they know who they wanted to be like and what who they were aiming for. I thought, well, it doesn’t say that. And the logo doesn’t do that. And your website doesn’t do that and it’s not consistent. And it’s, so I gave him a lots of ideas, redesigned their logo for them, capsule or their colors actually, and then just created a whole brand Bible for them. So this is who you are. This is how you talk to your customers. These are colors you’ll use on marketing on your websites. And this is, you know, this is the type of things you should be talking to your customers. So yeah. And I could break it down into the three types of customers they would have is, to do a cooking and kitchen utensils and stuff. So, you know, it was quite easy to rebrand that for them. So yeah
– I like that a brand Bible that you said that’s great. I mean, just, I think if you can create that right off the bat, that can help you just stay on point and anybody who’s working with you can just stand point that’s. I don’t think the, I speaking for myself but that’s not something I spent a lot of time thinking about early on, is creating that voice. And I think it kind of came about or it was a massage as like, as you grow, but if you start and probably makes it a lot easier to start with here’s what we’re gonna do.
– I mean, it’s so much thing because branding is so important now on Amazon and Amazon is encouraging everyone. I mean, they’re opening up all kinds of doors. I think they understand they want to be a marketplace of brands, brands that care. They don’t wanna be the place of knockoffs or anything like that. So they’re really opening up all these things. And you know, if you, if those opportunities are there then if you take them, you can different differentiate yourself from your competitors big time. So on that note anybody who’s listening to this and they say clearly you’re an expert in this arena and they need help. And they want to work with you. How do they go about getting in touch with you to get started working together?
– So they can go to my website, mebrandglobal.com. And you can just book a call with me and that’s as easy as that. I’m also in Instagram. So if you type in Me Branding, you get on Instagram as well. And just everywhere, just fine, just talking. Cause you like, you might find me. But yeah. Generally the website, you can book a call with me and yeah we’re happy to help anybody.
– Well, we’ve got a lot of people listening that are potentially in the early stages of product development or in their journey in general, this will be a huge help if they were able to work with you. And we also in our arena, Kris and I talked to sellers daily who are looking for help with their advertising. And 50% of the time the problem with their advertising is their listing. It has nothing to do with advertising. It’s their listing. And the way that they’re trying to present their product is killing their conversion rate. So anybody who’s having that issue right now if you can’t figure out why your ads aren’t working very well probably because you haven’t spent enough time really sprucing up your listing and showcasing your product and that’s where kitty can help you out. For sure.
– Absolutely. Sure yeah.
– I do have to wrap it up. I’ve got one sort of last question, cause you I’ve listened to some other interviews that you’ve done and you talk about personal branding, which is I think is an interesting topic. We were talking beforehand before we got on the show, like, you know, Kris and I started this podcast back in October of last year. And before that, you know, we were not in front of the cameras every day, like this or that. It’s a little bit of a tricky thing but personal branding could be beneficial for Amazon sellers too. You’re telling your story of your company and putting yourself out there. So what, what tips do you have on people that are hesitant to do that or encourage them just to get out there and start making content?
– Yes. So it’s not for everyone to get visible. It’s hard thing to do, but you can do it in snaps or you know, pictures and stuff, but you know being on a video or talking about it. But I think it’s important to even show on your website the person behind the brand. I think it’s really important to know that, you know, there is a human behind this product and people love learning about the stories, about you. How did you get into it. So as an, Amazon seller myself and I have several businesses I pitch myself as an entrepreneur. And that’s how you should pitch yourself as well because you might be doing something else and Amazon might be something you do on the side. And, I think definitely building your brand will build your credibility and more trust as well. So your customers will think, Oh actually I liked their story. I liked who they are. I think I’m gonna trust this brand.
– Yup. That’s a good point. Nobody knows who you are and what you’re doing unless you tell them, and nobody knows your personality unless you get out there. And so they know it’s working. That’s a great point. And boy, we have, I feel like we have so many more questions, Kris about branding in general.
– I know.
– We’re gonna have to get you back on kitty maybe on a regular basis just to see where everything’s going in this space. Cause , there’s so much to do but, thank you so much for coming on. This has been, sort of eyeopening. I feel like in I know it’s been great content for our listeners so we really appreciate it. Thanks for coming on.
– You’re welcome. It’s been great being on the show and talking about my passion in branding. So thank you so much. It’s been such a blast.
– You know well, we can tell you have that passion. It’s always fun to talk to passionate people. But yes thank you again for coming on and for everybody listening thank you for tuning in. If you love content like this if you wanna hear cool people like Kitty tell their story and talk about how they’re crushing it in their space. We’d love for you to subscribe to our podcast on whatever platform you’re listening on we’re on all of them. So just subscribe to your favorite platform. You can also see our live streams on Sellozo Facebook page and on Sellozo YouTube channel. You can also comment like flying swine seasonings did earlier. You can you comment and we’ll ask a question live right now on the show. So make sure you subscribe to those so you can watch us live. Thanks everybody for tuning in and we’ll be at at this again actually later today. This afternoon we got another episode. We’ll see you guys later today. Thanks kitty. And have a great day.