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Keyword collision can be problematic for ad performance if sellers aren’t careful when setting up their Amazon PPC campaigns.

Amazon keyword sourcing is something you won’t want to overlook if you want to stay on top of your competition. You want to source keywords for your Amazon product listings that have a high search volume, low competition and are relevant to your product.

Keyword match types help determine the nature by which keywords will help display your ads based on the search terms customer are using.