Click-Through Rate versus Conversion Rate
November 20, 2020
A commonly asked question Amazon Sellers ask us here at Sellozo is “What’s the difference…
Archive
Blog
Amazon Advertising: What is Dayparting and How Effective Is It?
November 12, 2020
Kris and Dustin discuss using dayparting in your Amazon pay-per-click (PPC) advertising and how it…
What Does it Mean to Optimize your PPC Campaigns on Amazon?
November 10, 2020
Kris and Dustin discuss what it means to optimize your Amazon pay-per-click PPC advertising campaigns…
The Importance of Return on Ad Spend
The Importance of Return on Ad Spend Return on Ad Spend (ROAS) Return on ad…
What’s the Difference Between ACoS and TACoS for My Amazon PPC Campaigns?
November 4, 2020
Kris and Dustin discuss two very important terms when looking at Amazon pay-per-click PPC data,…
The Story of Sellozo
November 3, 2020
Our CEO, Nic Delorme Shares the Story of Sellozo and How it Helps Sellers Understand…
Different Campaign Strategies for your Amazon Sponsored Product Ads
October 13, 2020
Dustin and Kris discuss Amazon sponsored product ads and the types of campaigns Amazon sellers…
The Blueprint for Launching Your New Amazon Private Label Product
October 12, 2020
Dustin and Kris discuss how to launch your product and get the Amazon flywheel moving…
What is Sellozo?
October 9, 2020
Dustin and Kris discuss what Sellozo is and how it helps sellers like you understand…
Amazon Coupons and Deals: What are they and how to use them?
October 2, 2020
Kris and Dustin discuss all things related to Lightning Deals, Coupons, and Promotions on Amazon. …
What Is PPC Advertising on Amazon?
October 1, 2020
Amazon PPC for Beginners Dustin and Kris discuss the basics of Amazon PPC and how…
Free Tools for Amazon Sellers
September 28, 2020
In this podcast, Dustin and Kris talk about some free tools Amazon sellers can use…
Three Vital Strategies for Crafting High-Performing Amazon Ad Campaigns
October 29, 2019
In this guest post by Michael Southworth from elemerce, find out the strategies you need to design high-performing Amazon ad campaigns.
What is Keyword Collision?
August 15, 2018
Keyword collision can be problematic for ad performance if sellers aren’t careful when setting up their Amazon PPC campaigns.
Why Should I Run Automatic Campaigns and then Manual Campaigns on Amazon?
April 23, 2018
By utilizing both automatic campaigns and manual campaigns, you’ll discover keywords that are converting well, and also ones that should be marked negative.
Why are Amazon Sponsored Product Listings Important?
March 21, 2018
Amazon Sponsored Product Listings are image ads that appear in several different places on Amazon. But why should you use them to advertise your products?