Take full control over your Amazon PPC bids with Minimum & Maximum Bid Limits in Sellozo. This feature allows you to set hard bid boundaries that protect your campaigns from overspending or being underbid. In this walkthrough, we show you how to apply bid limits within campaign settings, why they matter, and how to fine-tune them for balanced exposure and profitability.

This video demonstrates how to leverage our AI-driven dayparting tool to automate when your ads run, using Amazon Marketing Stream data for hourly ACoS optimization...

Gain deeper insights into your Amazon PPC campaigns with Sellozo's Search Terms Tab. This feature allows you to identify which search terms are driving traffic and conversions, enabling you to make data-driven decisions to optimize your campaigns...

Refine your Amazon PPC targeting by adding the right keywords with Sellozo. In this video, you’ll learn how to manually insert keyword lists into your campaigns, adjust match types (exact, phrase, broad), and set bid values for each term. 

In this video tutorial, we'll show you how to securely add product costs through the ProductVu interface and how it feeds into your True Profit and financial reporting dashboards...

In this video, we guide you step-by-step through setting and adjusting ACoS targets in Sellozo—whether you're launching new campaigns or fine-tuning existing ones...

In this video, we walk through how to enable Optimizer for both new and existing campaigns, set a realistic ACoS goal, and recognize when it’s working through visual indicators in the dashboard. 

In one of its most recent (and quiet) updates, Amazon has made it possible to advertise virtual bundles using Sponsored Product ads...

In this walkthrough, you’ll learn how to use the dashboard to track metrics like total receipts, costs, true profit, and margins at both account and SKU levels. This video also covers how to input COGS, inbound shipping, and non-Amazon expenses to calculate real profit, how to navigate inventory summaries, and how to export detailed CSVs for deep analysis. 

Kickstart new Amazon PPC campaigns directly from Sellozo’s PPC Manager—without ever leaving the interface. In this walkthrough video, we show you how to launch campaign structures (automatic + manual) using Basic, Autopilot, and Advanced modes. Learn how to easily transfer keywords, apply bidding rules, set dayparting schedules, and...

Get ready to power up your Amazon PPC strategy with Sellozo’s Autopilot. In this video, our Sellozo Marketing Experts walk you through the full setup, from launching campaigns to automating bid adjustments and keyword harvesting...

In this video, we guide you through launching new campaigns (individually or in bulk) right from the product analytics dashboard. You’ll learn how to select products, configure campaign settings like budget, target ACoS, and bid strategy, and hit launch, all within seconds!

Amazon Prime Day 2025 is just around the corner—and for Amazon sellers, it’s one of the biggest opportunities of the year to boost sales, move inventory, and gain new customers...

Get a comprehensive look at your product-level performance with ProductVu, Sellozo’s powerful analytics dashboard. In this overview, you'll learn how to monitor revenue, true profit, inventory status, buy box history, and PPC performance...

Kick off your Amazon advertising journey with Sellozo’s PPC Manager, the central hub for campaign creation, performance monitoring, and optimization. In this introductory video, you'll learn how to navigate the PPC Manager interface, launch your first campaigns, review key metrics, and apply basic filters to focus on what matters most...

Get a comprehensive look at your Amazon PPC performance with Sellozo’s PPC Manager, an intuitive dashboard built for clarity. This overview video walks through key campaign-level insights like ad spend, ACoS, ROAS, and profit visualization. We’ll show you where to customize...

Unlock full visibility into your Amazon operations by connecting the Selling Partner API (SP‑API) to Sellozo. In this tutorial, our Marketing Experts walk you through every step—from authorizing your Amazon seller account to accessing enhanced dashboards.

We’re rolling out three powerful updates in our latest release that give sellers more control, more insight, and smarter support. Here’s what’s new...

As Q2 comes to a close, we’re happy to share some exciting new updates in this month’s release. This release includes...

Whether you're launching your first private label brand or expanding your existing eCommerce business to Amazon, here’s your step-by-step guide to getting started with your Amazon Store (and staying profitable) in 2025.