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Amazon Seller Term Glossary

Amazon Basics / September 24, 2019

Acronyms and abbreviations are common on Amazon. A great example would be FBA (Fulfillment by Amazon)  and FBM (Fulfillment by Merchant) which are probably the most common acronyms that sellers are familiar with. If you’ve ever wondered “What does that mean?” When you are searching for answers about Amazon, then this Amazon Seller Term Glossary is for you. Below is a list of 35 common abbreviations and acronyms that are helpful for sellers on Amazon.

Tip: If you have visited this page looking for an explanation on a specific acronym or abbreviation; to cut down some search time you can click Command + F (Mac) or Control + F (PC) and type in the word you are looking for and your computer will find the word on the page for you.

  1. A/B Testing:
    1. Also known as split testing, is a way to compare two versions of an experiment to figure out which one is performing better.
  2. Account Health:
    1. Provides an overview of your sellers account adherence to the performance targets and policies required to sell on Amazon, according to their account health FAQ.
  3. ACoS: Advertising Cost of Sales
    1. ACoS is used to measure how well your advertising campaigns on Amazon are performing.
  4.  Ad Impressions:
    1. Impressions are defined by Amazon as occurring whenever an ad is shown to a shopper. The impressions metric is used as a count of how many times each ad has been shown to shoppers. Amazon provides the total number of impressions for each campaign and keyword.
  5. Ad Targeting:
    1. Determines whether you want to select the keywords or terms for your ad campaign on Amazon or Amazon will automatically select the keywords for you
  6. AMZ or AZ: Amazon
    1. Short abbreviation for
  7. ASIN: Amazon Standard Information Number
    1. The acronym ASIN stands for Amazon Standard Identification Number. This is a ten character alphanumeric unique identifier that Amazon assigns and are used to identify each product. You can locate each product’s ASIN on the product page in the ‘Product information’ section as shown below.
  8.  ASP: Average Selling Price
    1. An average selling price across a given period of time.
  9.  A-to-Z: Amazon A-to-Z Guarantee
    1. Amazon A to Z is a promise made by Amazon that provides you the protection when you purchase items sold and fulfilled by third-party sellers.
  10.  BB: Buy Box
    1. An area on a product listing that shows similar items at different prices sold by different sellers.
  11.  BOGO: Buy One Get One
    1. A coupon for customers. If you buy one product or item, you can get one free
  12.  Brand Registry:
    1. Brand registry allows brand owners to use Enhanced Brand Content, including uploading unique branded videos and photos. This kind of branded content will further help customers find the right products
  13.  BSR: Best Seller Rank
    1. An indicator on how well a product is selling.
  14.  CoGS:
    1. Cost of Good Sold
  15.  Conversion:
    1. Your conversion rate is calculated by dividing the number of sales (“Total Order Items”) by the number of times people visited your listing, including all return visitors (“Sessions”) which will give you a percentage. This percentage is your conversion rate.
  16.  CPC: Cost per Click
    1. The cost per click is the maximum cost per click you are willing to pay when someone clicks on your ad.
  17.  CPM: Cost Per Thousand Impressions
    1. CPM is the average cost you pay to deliver 1K impressions on your ads.

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  1.  CTR: Click-Through Rate
    1. The percentage of ad impressions that are clicked when it is compared to the entire number of clicks.
  2.  Dropshipping:
    1. Dropshipping is a supply chain management method.
  3.  EIN: Employer Identification Number
    1. This is a unique nine-digit number that the IRS assigns to business entities for the purpose of identification.
  4.  FBA: Fulfillment by Amazon
    1. Orders fulfilled and shipped from the Amazon warehouse to the customer
  5.  FBM: Fulfillment by Merchant
    1. Orders are fulfilled by the seller and shipped to the customer
  6.  FC: Fulfillment Center
    1. A warehouse where sellers send their products and Amazon stores until purchases are made.
  7.  Gated Category:
    1. A category you are not allowed to sell in without approval
  8.  GTIN: Globe Trade Item Number
    1. A number for your product that can be used anywhere in the world. Similar to UPC
  9.  ISBN: International Standard Book Number
    1. ISBN is a unique identifier for commercial books with a barcode
  10.  Keywords
    1. A keyword is a word that is used to define a Sponsored Product ad. You can define the keywords that you want to use when running a manual campaign.
  11.  MSRP: Manufacturer’s Suggested Retail Price
    1. The price that the manufacturer has given the product.
  12. PPC: Pay Per Click
    1. Refers to advertising. You pay for every click you get on an Amazon ad, within a budget.
  13.  Programmatic
    1. Automated buying and selling of digital advertising inventory on Amazon.
  14.  Q1-Q4: Quarter 1 through Quarter 4
    1. Q1 Jan. – March
    2. Q2 April – June
    3. Q3 July -Sept.
    4. Q4 Oct. – Dec.
  15.  Retail & Online Arbitrage:
    1. Retail arbitrage is used by many sellers as a way to make money reselling products on Amazon for a higher price than they originally purchased it for. Online arbitrage refers to the same process but instead of in store, you are sourcing online.
  16. Return on Ad Spend (ROAS):
    1. Return on ad spend measures the return on a sellers advertising investment.
  17. ROI: Return On Investment
    1. Return on investment measures the gain or loss. Allows you to compare a company’s profitability or to compare the efficiency of different investments
  18.  SKU: Stock Keeping Unit
    1. SKU is a general term that stands for Stock Keeping Unit. This is a unique code that refers to each product that you are selling. Each product you sell on Amazon must have its own SKU. You can create your own SKUs to help keep your product information organized or Amazon can create one for you. It’s usually recommended that you create your own SKUs based on uniquely identifying information like source identifier, date identifier, condition identifier, etc. An example of this kind of SKU might look like this: WM-020818-N.
  19.  UPC: Universal Product Code
    1. UPC is known as a Universal Product Code which is an identification for your product that is needed to sell through traditional retailers and online marketplaces.

Hopefully, this Amazon Seller Term Glossary was helpful! Make sure you share this with your friends to help them have a better understanding of the common terms used and heard by Amazon Sellers!

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