Before considering Amazon seller best practices, it’s a good idea to make sure you fully understand Amazon’s Selling Policies.
Amazon Seller Best Practices – Where to Start?
Numerous kinds of Amazon seller best practices can be found all over the internet. But which ones are actually good advice and which aren’t? What should sellers on Amazon be focusing on in order to grow their businesses? Managing a few basic aspects of your Amazon selling business can make all the difference in how successful you can be.
There are many places you could start when it comes to Amazon seller best practices. But your product listings can make or break your ability to sell your products. So optimizing each aspect is vital in order to sell as many of your products as possible. Product images should be of high quality, clearing showcasing the item and all of its features. Zoomable images should be 1001×1001 pixels, according to Amazon’s product image requirements. Descriptions of your products should be SEO-friendly and help boost your chances of being shown in customer searches. Using a consistent voice across all your product descriptions will help build your brand. Descriptions should point out the important features of the product, utilizing bullet point lists when appropriate to help with readability. You’ll also want to enter back-end search terms for every product listing to ensure your products are showing up in as many searches as possible.
The Best Price Isn’t Always the Lowest Price
While price is certainly important, having the best price doesn’t always mean having the lowest price. There are some studies that have found customers can be leery of prices that they feel are too low, as they fear the product may not be of good quality since it is so cheap. Doing diligent research on your products to keep prices competitive, yet fair in the market.
Once your product listings are put together, you’ll want to keep a close eye on your inventory. It’s important to ensure you track your inventory closely so you don’t end up having to contact customers who have placed orders to tell them you actually don’t have any more of the item available. This is especially true if you plan on selling across different markets or even selling platforms. If you end up not being able to fill an order, you must contact the customer immediately to try and make the situation right.
Being accessible and offering extra special touches, like small free gifts with purchases, help build customer and brand loyalty. If you go above and beyond for your customers, it is more than likely that they will continue to purchase from you in the future. Make sure you respond to customer emails as quickly as possible and do everything you can to fix any mistakes that may happen. This also includes handling returns and refunds professionally. Customers who have a less than excellent experience initially can often become loyal customers if offered outstanding customer service to help remedy whatever issues they’re facing. Amazon requires that sellers have a return/refund policy that is at least as favorable as their own. Sellers are also required to accept returns for most items up to 30 days after delivery. You can find more information regarding returns and refunds in your seller agreement.
Having happy customers means you’ll usually have great feedback on your products. It is important to continually build a good feedback score. There are easy ways to get customers to give you feedback while complying with Amazon’s feedback policies. One easy way is to include a free small gift item with purchases, like magnets or stickers, so customers feel like the brand values the customer. It also helps keep your brand top of mind, if they put your magnet or stickers somewhere prevalent in their home or office. You can also try emailing customers directly to ask them to leave you feedback.
One of the Amazon seller best practices that all Amazon top sellers agree on when it comes to being successful at selling is that you need to plan ahead and stay organized. If you’re just starting out, that could mean keeping your inventory organized, planning your sourcing process, or organizing your supplier network. If you’re a more seasoned seller, you could be planning logistics for shipping and inventory replenishment. At certain times of the year, special research and planning may need to be done to stay ahead of what’s trending for holidays. However, all sellers should try to achieve Amazon Featured Merchant status, and maintain it as long as possible.
Deciding whether you’ll use FBA (Fulfillment by Amazon) or MFN (Merchant Fulfilled Network) is one of the vital Amazon seller best practices. The best way to decide, in a nutshell, is to determine the size and scope of your business while understanding how your product mix will affect the FBA fees you will have to pay. If you decide to use FBA, you’ll want to budget accordingly to plan for shipping to Amazon fulfillment centers and storage fees.
The Devil is in the Details
Staying on top of your business’s numbers is vital to maintaining a healthy operation. Amazon changes its fee structure often, so it is best to pay close attention to how each change will affect your inventory and pricing or else your sales and profits might suffer as a result. If you can offer free shipping, and if you can offer faster shipping time on top of it, you have the potential to increase your sales dramatically. Using Amazon’s FBA fee calculator will help you see the minimum prices you’ll need to charge in order to make a profit on each product.
Amazon sellers often don’t have the time to properly handle all aspects of their selling business. There are many ways to help alleviate the different pain points sellers may encounter, including using third-party tools or services to automate tasks. When weighing the cost of automating tasks versus the cost of human labor, sellers usually find that automating tasks is more cost-effective because it frees up their time to focus on other tasks that require more hands-on attention. Most tools and services offer a free trial, so you can try them out for free before making a financial commitment.
Smart Amazon Ads
As mentioned before there are many Amazon seller best practices out there. But there is one easy, and little known, way sellers can save time and money while increasing their sales, is to fully-automate their Amazon Sponsored Listing campaigns. Manually running these kinds of campaigns can take hours, and often require careful analysis of huge spreadsheets of data. Using a platform that fully-automates these Sponsored Listing campaigns removes the need to manually perform hours of data analysis and also optimizes the campaigns automatically without the need for human interaction.