Optimizing PPC ads for Amazon is a necessity for any serious seller. Your campaigns inevitably grow over time as you increase your ad spend and become more familiar with the process. Even with expert knowledge of Amazon PPC, doing it all by hand eventually becomes too time-consuming. Implementing Amazon PPC automation with Sellozo helps you continue to grow without sacrificing your time long before you hit that wall.
What is Sellozo?
Sellozo is a tool that helps you systematically optimize you’re Amazon PPC campaigns, lowering ACoS and increasing sales via automation. It uses data from your campaigns to find the ideal bids for your target ACOS and sort through keywords. It also provides a helpful dashboard with information about your sales performance, fees and expenses, and other relevant metrics. Sellozo gives you the confidence that your ads for Amazon are providing their optimal ROI while freeing your hands from the tedious groundwork to focus on other aspects of your business.
What to Expect
When you sign up for Sellozo, you’ll have a one-on-one onboarding session to help you understand how to get the most out of the software. This is a great time to ask questions and get comfortable with the dashboard. Sellozo also offers higher pricing tiers with ongoing one-on-one consultation sessions.
If you’re already familiar with managing PPC ads for Amazon, you’ll understand Sellozo quickly. Unlike similar software, you don’t have to manually create rules for automation, and most of the work happens behind the scenes. All you need to do to get started is select a campaign, input your target ACOS, and toggle a switch to activate it. The software starts optimizing your keywords the next day.
Sellozo recommends adjusting your target ACOS in small amounts to avoid a sudden and drastic shift in product visibility. It also provides the option to choose a conservative or aggressive optimization model. Optimization works for both automatic and manual campaigns.
Finding Keywords with Sellozo
The Sellozo Campaign Studio is a powerful visualizer and automation tool that looks and acts like a flow chart. It helps you see the relationships between your campaigns, and allows you to automate the process of finding, testing, and transferring profitable keywords. If you’ve done your own keyword research, you can use your own list in this process. Otherwise, an auto campaign is enough to power a keyword engine for any product.
To begin this process, you’ll need to create what’s called a catch-all campaign. This is an auto campaign that tests large numbers of keywords and picks out the best ones to transfer to manual campaigns. You can forward keywords from manual campaigns as well to create lists of keywords at various performance levels. Sellozo will even add transferred keywords as negative keywords in their source campaigns to make sure you always have fresh keywords to test.
When you have multiple campaigns linked, you’ll see lines with arrows showing the flow of keywords between them. Click on these lines to make your own rules for transferring keywords. This gives you the opportunity to control some of the automation to better suit your goals. And the best part: you accomplish all of this with just a few clicks instead of spending hours of your time.
More Helpful Articles: