Selling products on Amazon is one of the most convenient and cost-effective ways of starting a business.
However, it takes more than uploading a photo and copying a product description to succeed in this online marketplace. You need to be strategic in crafting your product description, what multimedia content you will use, and how you will promote your products. Hence, you should also be wary of the rookie mistakes that you need to avoid.
To help you with that, we are listing 8 mistakes that you should avoid when selling products on Amazon.
Not Reading Amazon’s Policies
We understand if you are giddy to get your first listing up and running on Amazon. However, we suggest that you make time to read and understand the online marketplace’s selling policies. The policy includes things that you can and cannot add to your product listing.
It may not look like it, but Amazon is strict and known for suspending seller accounts due to infractions. Thus, learning their policies by heart will ensure that you are not pushing your online business at risk.
If you do not know how to begin, we suggest checking out Amazon’s quick-start style guide.
Not Doing Your Market Research
One way to ensure success as an Amazon merchant is to sell in-demand products. This explains why you need to conduct thorough market research.
However, market research goes beyond knowing what “trending” products you should sell. You also need to learn about your products and the merchants who are selling similar items.
Doing so allows you to achieve the following:
- You have first-hand knowledge of what a product can do.
- You know how a product can benefit a customer.
- You have an insight into how you can promote your product differently.
Simply put, market research ensures that you are providing an excellent customer digital experience.
Not Taking Your Expenses Into Account
Selling a product for a profit on Amazon does not mean your bank balance will increase. Keep in mind that there are basic Amazon fees, shipping fees, customer fees, and other fees related to Fulfillment by Amazon.
Failing to take your expenses into account means that you are only making a dollar or two per account.
So what can you do about it? Sell products at a higher profit margin.
Preferably, look for products that you can sell at a 20% – 40% profit margin. Doing so means that each sale pays for the product itself, and you can earn a sustainable income.
Not Engaging in Any Price Competition
Price competition is when you are offering the same product at a lower price. This is because of the belief that customers will flock to what is more affordable.
However, some merchants see this as a race to the bottom. Still, this can give you a competitive edge if you are new to selling on Amazon.
For one, it allows you to capture a greater market share. Second, it will enable you to shift stock quickly. As such, it can help improve your cash flow.
Not Creating a Brand
You may be selling an in-demand product at a lower price. However, you cannot attract sellers unless you can make your listing stand out.
This is where branding comes in handy.
For one, branding can help set you apart from the rest of the competition. Second, it adds perceived value to the products you are selling.
Who knows? This might be the nudge that your potential customers need to buy from you. Plus, you will make it easy for them to recommend your online store to their friends and family.
That’s because it is easier to recall.
Not Asking for Customer Reviews
According to a Local Consumer Review Survey, 79% of consumers trust online reviews as much as personal recommendations. That said, you should encourage your customers to leave a review after buying your products.
One way to do that is to make use of Amazon’s “Request a Review” button. Doing so will allow you to manually request a customer review for each of your orders within four to 30 days of purchase. You can also look for ways to automate this process.
Nonetheless, this is an excellent way to ask and generate customer feedback. This can come in handy when promoting your products.
However, keep in mind that you cannot offer incentives or deliberately ask for a 5-star review from your customers.
Not Running an Amazon PPC Campaign
Here’s the thing, listing your products online is not enough to attract eyeballs and generate sales. It would help if you also run an Amazon PPC campaign.
Doing so allows you to run ads that target keywords Amazon customers use when searching for products like yours.
What’s great about running such a PPC campaign is that the ads will appear on the search results and your competitor’s product listing. This means that you can drive more views to the items you are selling.
From there, you just need to ensure a click-worthy Amazon ad. That way, customers will click on your ad, hoping that they will do a direct checkout.
Not Investing in High-quality Product Photo and Copy
This should be a no-brainer when selling on Amazon or any other online marketplace. That’s because your product images are the closest thing that your customers have to seeing your items in real life.
That said, you might want to keep these quick tips in mind:
- Ensure that image resolution is high
- Show the product on different angles
- Avoid placing other items on the product photo
- Add a human element
- Showcase how to use the product
Meanwhile, your product copy should not only be about the generic details like size and dimension. Instead, talk about the features of the product and how it will benefit the customer.
So instead of saying that the “Ninja Air Fryer Max XL has a 5.5. quarts capacity,” you can write that “the Ninja Air Fryer Max XL allows you to cook as much as 3 lbs. of chicken wings!”
Over to You
Sure, selling on Amazon is an excellent way to start your online business. However, keep in mind that they strictly implement their policies.
In addition, you need to be strategic with the products you want to sell and how you will sell them. That way, you can maximize your product listing and earn a sustainable income.
As such, you should keep these mistakes in mind so you would know how to avoid them.
Amazon sellers quickly realize that they should be doing some pay-per-click advertising to help them sell more products. That’s where Sellozo comes in. Sellozo can help Amazon sellers with their PPC marketing campaigns. Hear what our customers have to say about us. Read the Sellozo reviews and watch this customer testimonial about Sellozo.
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