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2021 Holiday Dates For Amazon Sellers

News / August 23, 2021

Amazon recently announced the key 2021 holiday dates Amazon sellers to use to get ready for the Q4 holiday shopping year.  Don’t miss your chance for submitting 7-day deals, best deals, lighting deals, and more!

Key Dates For Q4 Prep

‌AUGUST 3
Holiday promotion submissions open in Seller Central and Vendor Central.

‌SEPTEMBER 17
Deadline to submit 7-Day Deals, Best Deals, and Lightning Deals in Australia and the United States.

‌OCTOBER 8
Deadline to submit 7-Day Deals, Best Deals, and Lightning Deals in Canada, France, Germany, Italy, Japan, the Kingdom of Saudi Arabia, Mexico, the Netherlands, Singapore, Spain, the United Arab Emirates, and the United Kingdom.

‌OCTOBER 21-NOVEMBER 17
The inbound shipping cutoff for vendors: Deal inventory must be in transit.
> October 21: the United States
> November 5: Australia, Canada, France, Germany, Italy, the Kingdom of Saudi Arabia, Mexico, the Netherlands, Spain, the United Arab Emirates, and the United Kingdom
> November 14: Japan
> November 17: Singapore

‌OCTOBER 24-NOVEMBER 17
FBA inventory cut-off date for sellers: Make sure your clients’ shipments arrive at Amazon well in advance of key shopping dates. Inventory should arrive at our fulfillment centers by this date to ensure your clients’ products are available for customers during the holiday.
> October 24: Canada and Mexico
> November 3: the United States
> November 5: France, Germany, Italy, the Kingdom of Saudi Arabia, the Netherlands, Spain, the United Arab Emirates, and the United Kingdom
> November 12: Australia
> November 14: Japan
> November 17: Singapore

‌NOVEMBER 3
Culture Day in Japan.

‌NOVEMBER 4
Diwali in India and Singapore.

‌NOVEMBER 23
Labor Thanksgiving Day in Japan.

‌NOVEMBER 25
Thanksgiving Day in the United States.

‌NOVEMBER 26
Black Friday begins on this day and promotions end on November 28.

‌NOVEMBER 29
Cyber Monday begins and coupon submissions close on this day.

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